The Game with Alex Hormozi

Latest Episodes:

How The Ultra Wealthy Get Paid First [Money Ladder] | Ep 293 Apr 22, 2021

Show notes

The way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:41) - Money Ladder: order people get paid, changes money flow.

(3:50) - Money flow through banks: capital stack, preferred creditor, etc.

(4:33) - Insurance companies: get paid upfront, appreciate over time.

(7:39) - Top of ladder: God gets 10% for life, summary factors.

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The One Problem Every Entrepreneur Has... | Ep 292 Apr 20, 2021

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Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.

Timestamps:

(1:48) - Knowing team members' differences and strengths, weaknesses, etc.

(4:10) - Employee ownership, accountability, and providing solutions after situations

(6:55) - Brand manager cares about improving customer experience deeply

(9:20) - Raise the bar to attract the best employees to your team

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The Metric Warren Buffet Cares Most About and How To Use it to Take Home More Cash | Ep 291 Apr 15, 2021

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Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.

Timestamps:

(0:25) - Alex's top metric: Net Free Cash Flow.

(3:20) - Reality: 99% of businesses never get sold.

(4:24) - Entrepreneur mistake: Neglecting Net Free Cash Flow.

(5:49) - Net Free Cash Flow: Profit exceeding business needs.

(9:22) - Regular exposure to discounted risk: Operational Risk.

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How to Make $1 Million Dollars Per Year | Ep 290 Apr 08, 2021

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Money, Money, Money! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game.

Timestamps:

(0:43) - Know units sold for goal. (realistic goals)

(1:54) - Math behind million dollars & customer lifetime value.

(3:30) - Examples of Lifetime Value and how to achieve it.

(7:11) - Follow math, set goals, understand LTV for million-dollar business.

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How To Use Data in Marketing | Ep 289 Apr 06, 2021

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It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!

Timestamps:

(0:30) - Marketing: understanding data as a consistent source of new material.

(1:45) - Data variables: base campaigns on different variables to maximize impact.

(7:33) - Showing increases: percent, absolute, revenue, and subsequent increase.

(9:54) - Three wheels: apply them to various stats like profit, revenue, churn.

(11:59) - Alex's template: guide for data-driven marketing campaigns.

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$0-$100M Broken Down | Ep 288 Apr 01, 2021

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We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.

Timestamps:

(0:47) - Getting from $0 to $1 million: learn to sell one product on one channel

(2:24) - Value ladder & increasing LTV through cross-sells, upsells, etc.

(5:14) - Hierarchy within company & entrepreneur vs. entrepreneur dilemma

(9:02) - Finding growth-driven entrepreneurs who innovate and take initiatives

(14:29) - Entrepreneur's biggest problem: finding good people; hardest problem ever

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Rich People Behavior | Ep 287 Mar 30, 2021

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Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.

Timestamps:

(0:17) - The power of skills over money

(1:33) - Investing in real estate vs. buying a business

(3:56) - Negotiation tactics and seller financing

(7:00) - Personal experience: expanding gym locations

(10:15) - The philosophy of wealth and risk management

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How to Really Learn Sales and Marketing | Ep 286 Mar 25, 2021

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Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test.

Timestamps:

(0:56) - Alex's life unchanged after reading books.

(2:40) - How did you develop marketing and sales strategies?

(4:27) - Most people lack belief in their product and prospects.

(7:24) - Practice skills instead of just reading books.

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Life Changing Money Beliefs | Ep 285 Mar 23, 2021

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It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.

Timestamps:

(0:29) - Gym Launch, stuck in rough place, refund rate obstacle

(4:38) - Alex's perception shift: "Just have to make money"

(6:24) - Successful people always in mindset of generating money

(10:13) - Risks are unforeseeable, ask "How can I make money?"

(12:17) - Warren Buffet's "owner earnings" change perspective on money/business

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Affiliates of New Business | Ep 284 Mar 16, 2021

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Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.

Timestamps:

(0:43) - Product lines, upsells, downsells, and their differences

(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes

(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer

(6:01) - Reason #3 - All profit, earn revenue through negotiation

(7:02) - Incredibly flexible, find alternative solutions to satisfy clients

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