The Game with Alex Hormozi

Latest Episodes:

Why Incentives Can Get People to Do What You Want | Ep 383 Apr 27, 2022

Show notes

Being a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:45) - Getting people to do things through incentives.

(2:21) - Properly giving incentives: the plus and minus.

(4:54) - Incentives drive behavior, punishment avoids desired actions.

(7:06) - Positive feedback improves performance.

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Why It’s Okay for Friendships to End | Ep 382 Apr 26, 2022

Show notes

People stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind.

Timestamps:

(1:24) - Falling out of touch with supportive friends after success.

(4:20) - Choose wisely who you share success and decisions with.

(7:34) - Losing friends is okay; new ones will fill the void.

(9:20) - Growing means change; decide if relationships should continue.

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I Hate Things That People Never Stop Buying | Ep 381 Apr 07, 2022

Show notes

Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.

Timestamps:

(1:33) - Sell only things people don't stop buying.

(4:33) - Customer surplus: getting more value than you pay.

(7:39) - 3-step process for creating billion-dollar unicorn company.

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How I Made My First Million | Ep 380 Apr 05, 2022

Show notes

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.

Timestamps:

(1:41) - Was spread thin, hit rock bottom, start fresh.

(7:22) - Bad news hits, funds held, move forward.

(16:52) - Escape expenses, things worsen from here.

(20:28) - Switch gears, write sales page, Gym Launch begins.

(24:22) - Story shows: foundation builds desired pyramid peak.

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DUI to $3M | Ep 379 Mar 31, 2022

Show notes

Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.

Timestamps:

(1:21) - Life prior to DUI, consequences of indecision and danger

(7:20) - Lessons: Fearless decisions, prioritize focus, let people down

(9:24) - Themes: No regrets, confidence in decisions

(10:54) - Going all-in with Gym Launch, moving forward decisions

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Downsell Your Upsell | Ep 378 Mar 29, 2022

Show notes

Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Timestamps:

(1:35) - People want outcomes, not memberships. Sell continuity.

(2:59) - Cash flow matters more. Give more for less.

(4:31) - Higher prospect quality equals higher product quality.

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Branding vs Direct Response | Ep 377 Mar 24, 2022

Show notes

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Timestamps:

(0:37) - Difference between Branding vs Direct Response: impact on business failure

(3:19) - Branding: maximizing value through shared stories, not immediate action

(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding

(9:32) - Give words that describe your brand, align with perception

(13:43) - Young direct response space lacks advice from older generation

(15:48) - Goodwill compounds faster than revenue, creates trust and value

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First 5 Hires As You Grow | Ep 376 Mar 22, 2022

Show notes

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.

Timestamps:

(1:45) - First two hires: admin and customer service; third: skilled sales.

(3:45) - Fourth hire: promotions and marketing; fifth: bookkeeper for finances.

(5:40) - Entrepreneurship: buy back time, add more value.

(7:41) - Starting a business incurs various debts, strategically plan repayment.

(10:04) - Takeaway: hire in reverse value order, be mindful of debt.

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Be. Do. Have. | Ep 375 Mar 17, 2022

Show notes

“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.

Timestamps:

(3:26) - Winners and losers differ in behaviors and activities for goals.

(5:24) - Ask yourself, "What would this person do?" to become them.

(8:20) - Actions of desired self reinforce thoughts and create evidence.

(12:34) - Leveling up changes the person you compare yourself to.

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Picking Your Niche | Ep 374 Mar 15, 2022

Show notes

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.

Timestamps

(1:27) - Wrong idea: picking niche without knowledge about it

(5:34) - Difficult to pick niche without experience or doing something

(8:41) - Career built on foundation, skipping steps leads nowhere

(11:09) - Time and effort in growing business or niche is important

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