The Game with Alex Hormozi

Latest Episodes:

Defining Opportunity and Leverage (w/ Ed Mylett) Pt. 1 - Aug. '22 | Ep 473 Dec 17, 2022

Show notes

“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ed Mylett’s YouTube Channel!

Timestamps:

(1:27) - Opportunity, leverage importance in Alex's perspective.

(6:39) - Leverage defined; exploration of four types.

(12:22) - Overcoming challenges; proving oneself to a fictional critic.

(16:23) - Overcoming the struggle of proving oneself to his dad.

(19:13) - Living in the present, practicing gratitude, Alex's perspective.

(24:53) - Everyday Urgency Blueprint: Boring work, repeating successful actions.

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Shedding Relationships In Your 20's (Pt.1) | Ep 472 Dec 15, 2022

Show notes

Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.

Timestamps:

(1:50) - Your love for someone = time you’re willing to give up for them

(10:08) - Our identity is based on the labels we say about ourselves

(12:24) - In every season of Alex’s life, he makes new friends and sheds old ones

(15:11) - To make a great company, you need to have hard conversations

(17:24) - Every time you switch career paths, you start at zero again. But your existing skills retain

(19:20) - People will judge you on how you spend your time

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Why You Should Live On $1500 a Month | Ep 471 Dec 13, 2022

Show notes

It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you.

Timestamps:

(1:56) - Making the most of your money with Food

(5:34) - If you can get competitive with yourself at how little you can spend, the better

(12:09) - If you know it doesn't cost you much to live, your risk tolerance goes up

(18:46) - the people who make the most money treat it like a game

(23:17) - Advice on how to approach opportunities ahead of you

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Not All Friendships Will Matter... (w/ Ken Coleman) Pt. 2 - Nov. '22 | Ep 470 Dec 10, 2022

Show notes

“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.

Check out the episode on Ken Coleman’s YouTube Channel!

Timestamps:

(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with

(7:55) - I want to be successful, but my family is holding me back…

(15:51) - The condition of parental expectations

(19:18) - The roles of men and women in the workforce today

(25:09) - Fear of failure is actually worse than failure itself

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Business Breakdown: Chick-fil-A | Ep 469 Dec 08, 2022

Show notes

Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses.

Timestamps:

(1:26) - The difference between mercenaries and missionaries

(5:24) - Longevity and staying deeply rooted in everything they did

(9:09) - You have a “cash-year” machine and a “cash-reinvestment” machine

(13:50) - Chick-fil-A believes in its values through and through & its culture of service

(17:41) - Integral lessons to learn from Chick-fil-A’s story

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How To Make Money Forever | Ep 468 Dec 06, 2022

Show notes

Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.

Timestamps:

(1:37) - Be in the reorder business, not the selling business.

(3:05) - is there a way that we can get someone to buy this and never stop paying for it?

(4:58) - If given the chance, how would you restructure your customer’s experience?

(6:31) - The point of making the first sales is to get customers

(10:01) - The person who controls the money has leverage

(10:52) - Everyone misses is that actual improvement loop in their business

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Is Going to College Still Worth It? (w/ Ken Coleman) Pt. 1 - Nov. '22 | Ep 467 Dec 03, 2022

Show notes

“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.

Check out the episode on Ken Coleman’s YouTube Channel!

Timestamps:

(1:22) - Is college still relevant today?

(8:52) - The Tale of Two Jacobs

(17:22) - You must suck before you are good

(22:16) - The connection between pain and pleasure

(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”

(32:00) - “My net worth is the narrative.”

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5 Key Takeaways from The Frozen Yogurt Industry | Ep 466 Dec 01, 2022

Show notes

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!

Timestamps:

(2:59) - Franchise aims: Cover bills, beat stock market returns.

(4:27) - Industry entry tip: Explore foreclosure sites for affordable equipment.

(6:11) - Frozen yogurt landscape: Poorly competed, franchise-focused, not brand-building.

(14:41) - Lessons 1-3: Flexible pricing, attention redirection, variant control.

(16:03) - Lessons 4-5: Utilize foreclosure sites, leverage "default option" power.

(18:11) - Customer acquisition: Word of mouth, affiliates most profitable.

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Leveraging Your "Dark Side" | Ep 465 Nov 29, 2022

Show notes

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better.

Timestamps:

(2:03) - Utilize life's challenges as energy for motivation.

(3:49) - Connect poverty to insufficient rich-creating activities; leverage motivation sources.

(5:06) - Learn from painful past; guide for future choices.

(6:43) - Turn pain into a fuel for motivation, accept overflowing energy.

(10:22) - Gap between perceived and actual best; understand your capability.

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Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 464 Nov 26, 2022

Show notes

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.

Check out the episode on Billy Rickman’s YouTube Channel!

Timestamps:

(1:06) - 5-step customer journey framework explained by Alex.

(5:47) - Strategies for selling high-ticket offers without initial industry knowledge.

(9:53) - Overcoming limiting beliefs on industry-specific effectiveness.

(12:16) - Three immediate actions for business growth

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