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    Music

    The Future of What

    Founded by Music Biz President Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

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    Latest Episodes:
    Copyright 101 Feb 01, 2019
    Show notes

    Episode #146: One of the least talked about and perhaps most important topics for musicians to understand is copyright. What is it, how do you copyright your music, and what's the point of doing so? On this episode, we cover the basics of copyright with IP lawyer Peter Vaughan Shaver and musician Simon Tam. We also hear from Jessica Sobhraj, CEO of Cosynd, a platform created for creators to protect their work. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.


    Indie Label Spotlight: Alligator Records Jan 18, 2019
    Show notes

    Episode #145: In 1971, Bruce Iglauer founded Chicago-based indie blues label Alligator Records. For the last 48 years, Bruce and his team have released hundreds of albums by some of the world's most celebrated contemporary blues artists. On this episode, Bruce recounts five decades in the business and gives us a taste of what's next for Alligator. Cutting edge talent Selwyn Birchwood also joins us to talk about his work with Alligator and more. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.


    Get Paid: Booking, Touring, Promoting Jan 11, 2019
    Show notes

    In our latest installment of the Get Paid series (in collaboration with @vrtxmag), artists and business people share their real-life experiences and advice for booking, promoting and touring. Featuring: Eli Howard - Brass Tacks Scott Gilmore + Sarah Vitort - Fox and Bones Dominik Schmidt - Rola Music Jennifer Carrizo - Talent Buyer, Crystal Ballroom Nicholas Harris - Soul'd Out Productions


    Best of 2018 Jan 04, 2019
    Show notes

    Episode #143: From streaming to the inner-workings of indie labels, hear our most popular interviews of 2018 as determined by you, our listeners: - Liz Pelly on Spotify and "The Problem with Muzak" - Rob Jones on sustaining Jealous Butcher Records - Jen Cloher's approach to the music business - Justin Schmidt weighs in on whether artists need a record label Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.


    Indie Label Spotlight: Fresh Selects Dec 21, 2018
    Show notes

    Episode #142: For our last episode of 2018, we spotlight independent record label Fresh Selects. Started as a blog in 2008, Fresh Selects celebrates its fifth anniversary as a label this year. Driven by the vision of founder Kenny Fresh, Fresh Selects has made a name for itself by releasing music by artists on the cutting edge, many of whom have found mainstream success. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.


    What's Next for Industry Advocates? Dec 18, 2018
    Show notes

    Episode #141: Throughout 2018, we discussed the implications of the Music Modernization Act (MMA). Now that the historic bill has passed with the support of musicians, labels, and politicians, what's next? On this episode, hear from Kay Hanley and Michelle Lewis of SONA (Songwriters of North America), SoundExchange president Mike Huppe, and Prof. Larry Miller (NYU, Musonomics).


    Indie Label Spotlight: Projekt Records Nov 30, 2018
    Show notes

    Established in 1983, Portland's Projekt Records has released hundreds of albums across the realm of electronic, goth, and ambient music, helping to popularize the term "darkwave." Founder Sam Rosenthal (Black Tape for a Blue Girl) joins us to discuss the label's 35 years and how they've survived the many ups and downs of the music business.We also hear from Grammy nominated artist Steve Roach about his experience working with Projekt. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.


    Reshaping Live Music: HalfAccess / McMenamins / MusicPortland Nov 23, 2018
    Show notes

    We look at a few of the issues concert venues are working through to keep their spaces open and more inclusive. Learn all about HalfAccess, a nonprofit working with venues to make live music more accessible. We also hear about a new mandate that could threaten music venues under the guise of public safety. Plus: We announce a new podcast series from Kill Rock Stars: hyperurl.co/girlgerms Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.


    Indie Label Spotlight: Jealous Butcher Nov 02, 2018
    Show notes

    A unique feature of many independent labels is that they're closely intertwined with one person's taste and vision. Instead of emphasizing a genre, these ventures often reflect a specific scene or time. Like Jealous Butcher Records, these labels exemplify the true labor of love that can go into an album release. In 1991, Rob Jones started Jealous Butcher in Eugene, Oregon. Since then, he's released countless records from some of the state's most exciting artists -- many on the verge of their big break. On this episode, Jones describes the history of Jealous Butcher, the philosophy behind the label, and how his business has (and intentionally has not) adjusted to today's music industry. We also hear from Tim Rutili (Califone, Red Red Meat), who released a new album with Craig Ross earlier this year through Jealous Butcher. Jealous Butcher is offering a discount to our listeners! Get the code in the episode. https://www.jealousbutcher.com/


    Sell Your Merch Oct 12, 2018
    Show notes

    Seeing your band's name on a t-shirt for the first time is an exciting milestone, but how do you actually turn those tees into a viable revenue stream? For this episode, we partnered with Vortex Music Magazine to discuss tangible ways of selling merch (and even share a few of our favorite merch ideas). Hear from Kelley Roy (founder of ADX and Portland Made), Cheryl Bland (J-Fell Presents, Harefest), and Blake Hickman (founder of Good Cheer Records).


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