The Fundraising Coach

Latest Episodes:

Meet Tom Iselin! Apr 30, 2023

Show notes

This is an audio clip of Tom Iselin's business bio. It's intended for those who want to learn a little bit more about me and how I got into the nonprofit world.

For more detailed information, visit www.tomiselin.com, or call 858.888.2278.

With gratitude,

Tom~

Episode 15 - Appeal Letters and Emails? Increase Response Rates 5x! Seriously! Nov 27, 2022

Show notes

Do you send out appeal letters or emails for your year-end campaign? Just sending an email or an appeal letter, with no announcement or personalization, will yield a response rate of 1-3% . . . maybe 5% if you're lucky.

However, if you send make an announcement notification BEFORE you send your appeals, either by phone or email, to donors who have a connection to your nonprofit, more than 50% will make a gift. Done well, this figure can skyrocket to 70%. Seriously.

Tune in and listen to more details and tactics now.

Why Does Notification Work?

When you call first, you're priming donors with a "personal" announcement that they will be receiving something from YOU. Making it personal means the donor will feel more obligated to respond. Why? People don't like to blow off other people when asked a favor.

Episode 14 - How Can Star Wars Help You Raise More Money? Oct 27, 2022

Show notes

Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps.

When reading a brochure or an appeal letter, there is no sound; it's like watching a silent movie. The emotional power of the stories and information is weak.

I this 7-min podcast, learn how you can use SOUND to make a greater impact on your donors and raise more money!

Build great content and increase response rates 10-fold! Dec 06, 2018

Show notes

What good are your appeal letters if no one reads them? In this podcast, learn what makes create content and how to increase the response rates of the appeals you send out -- especially your yearend holiday appeals.

Episode 13 - Podcast Host, Erin Brinker Interviews Tom Iselin Oct 23, 2018

Show notes

12 minutes. Listen Podcast host Erin Brinker interviews Tom on her show called: On The Brink! KCAA 102.3 FM, 106.5 FM, and 1050 AM in the Inland Empire-East LA. Tom provide straight-talk answers to a handful of Erin's poignant questions about things like nonprofit overhead, wasteful spending, marketing, and more.

Episode 12 - Raise More Money . . . Invest in Goosebumps! May 11, 2018

Show notes

Face it. You are competing for funds in a fiercely competitive environment with limited resources. Many large universities and institutional nonprofits have hundreds of people raising money for them and operate multimillion dollar marketing budgets.

It's you (David) verses Goliath. How do you compete? One of the simplest things you can do is to invest in marketing. Most small to medium-sized nonprofits have little to no marketing budgets because they (often board members) view marketing as an expense instead of an investment.

This 5min podcast will show you 1 simple secret you can use to ensure you're marketing materials are first class, but can cost you little to nothing.

Episode 11 - Swap Your Pronouns to Raise More Money! Apr 16, 2018

Show notes

Stop using "I", "Me", and "We" when asking for money. This short podcast shows you how to quickly change how you position your asks so the focus is on connecting the donor -- and the donor's gift -- on the needs you fill . . . not the needs you have!

Episode 10 - The Best Fundraising Tactic Ever - Vegas Style Mar 07, 2018

Show notes

There are many ways to raise money - grants, galas, email, letters, and phone calls . . . but the most effective way is asking for money in a face-to-face setting. In fact, this podcast will show why it's the most effective tactic over all others.

Episode 09 - 5 Ways to Wow Donors When Thanking Them! Feb 28, 2018

Show notes

Competition for donors is tough. The problem is that most nonprofit are focused on acquiring donors when they should be thinking about how to retain them. In this podcast, learn how to create loyal and generous fans by thanking donors in ways that stand out and separate you from the competition.

Episode 08 - Last-Minute Holiday Fundraising Tips Dec 02, 2017

Show notes

Learn 3 of my favorite ways to raise money from donors during the month of December. Time is running out -- do what works!!

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