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The Foundr Podcast with Nathan Chan — Business
The Foundr Podcast with Nathan Chan

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.

About the show:

For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you’re starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who’ve been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.

Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.

About the host:

Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan’s built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.

Need help with your business?

Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.

Copyright: © All Rights Reserved 2020 Foundr Media PTY LTD

Latest Episodes:

522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO] Jul 26, 2024

Show notes

Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Alex's journey includes overcoming personal and professional challenges to create a life-changing product.

In this interview, Alex shares his compelling journey from the depths of personal and professional struggles to creating a product that has revolutionized sleep health. Alex opens up about his darkest moments, including the impact of his divorce and poor sleep on his life.

He recounts the transformative experience of discovering nasal breathing through James Nestor's book "Breath," which led to the inception of Hostage Tape.

Alex describes the early challenges of developing the product, the innovative marketing strategies that set Hostage Tape apart, and the crucial partnerships that helped propel the brand to success. He also shares an emotional story about how Hostage Tape played a key role in reconnecting with his wife and improving their relationship.

In this episode, you'll learn:

How to leverage personal challenges to fuel entrepreneurial success

The science behind nasal breathing and its practical benefits

Innovative marketing strategies that create a lasting impression

Building strong influencer partnerships to enhance brand visibility

Tactics for creating an emotionally resonant brand

Practical steps for overcoming business setbacks and scaling growth

And many more valuable entrepreneurial insights...

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO] Jul 19, 2024

Show notes

Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.

In this interview, you’ll learn:

How a chance encounter at Coachella inspired a $20M Perfume Brand

Breaking into the fragrance industry - from their garage

Overcoming significant challenges and setbacks

Innovative marketing and influencer partnerships

Importance of customer feedback and product development

Their marketing strategies and the role of social media

Advice and motivational insights for aspiring entrepreneurs

And many more valuable entrepreneurial insights...

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO] Jul 12, 2024

Show notes

DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years to develop. In this episode, Nathan Chan chats to Brown about what gave him the confidence to take on the uber-competitive shoe industry and how the brand plans to bounce back after a challenging year.

In this interview, you’ll learn:

How Brown’s sporting career helped him bring AllBirds to life
The slow seven years burn of AllBirds as a side hustle
How doubt can be an advantage in business
Why Kiwi culture keeps Brown grounded
The benefits of criticism
Tackling the competitive shoewear industry
Why celebrating the little wins leads to long-term success
How Brown’s reacted to recent setbacks at AllBirds
Why “DTC” doesn’t matter
The best parts of entrepreneurship
Why founders need to refresh their vision over time
And much more founder and brand advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

519: In Retrospect - Tony Robbins Jul 05, 2024

Show notes

Today, we're going deep into the Foundr Podcast archive to bring back possibly one of my most memorable interviews with Tony Robbins, featured way back in episode 60 of the Foundr Podcast.

Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wanting to smooth your hair.

Robbins has become a household name as the man who popularized life coaching. Imagine your client list including Oprah, Princess Diana, and Bill Clinton—all before you hit your mid- 30s. He’s spoken to more than 50 million people in 100 countries. To call Tony Robbins just a self-help guru would be like calling Muhammad Ali just a boxer. It doesn’t quite cut it. He is a force of nature, an industry, and a global brand. His advice is still sought by the likes of professional athletes, CEOs, movie stars, rappers and world leaders.

When Foundr interrupted Robbins’ schedule for an interview, he was 40 miles from the Arctic Circle, racing Lamborghinis across a frozen ice lake. As you do. “I was eaten up by my crazy schedule, going to 15 countries a year, so I decided, ‘I’m going to find a little time to play,’ and this was on my list. So it’s nice to be able to experience it.”

It’s a fitting vacation. Robbins is best known for his high-intensity seminars. To say he’s bursting with enthusiasm is an understatement. It seems as though he’s sitting atop an erupting volcano of energy and optimism. His voice is booming, with its trademark rasp. He makes each point with the force of an artillery bombardment.

In this interview you will learn:

How to deduce your market to the metrics that matter
The steps you need to take in order to be financially free
Turning past pain into pure motivation and a hunger for success
Tony's ethos in living for impact, and how the money will follow
How to serve your client in the best possible way
& more more!

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

518: The Craziest Stories Jun 28, 2024

Show notes

I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go through a wild experience and end up learning something. That’s why before we record every episode of the podcast, I always ask our guests to share crazy stories from their journeys.

Today, you’re going to hear some of those stories.

In this episode, you’ll learn from:

Guy Kawasaki, chief evangelist at Canva
Daniel Winer, CEO and co-founder of Hexclad
Holly Thaggard, founder of Supergoop!
Suneera Madhani, founder and CEO of Stax Payments
Michelle Zatlyn, co-founder, president, and COO of Cloudflare
Jessica Rolph, co-founder of Lovevery and Happy Family Organics
Cody Ko and Noel Miller, founders of TMG Studios

Alight, it’s time to get crazy…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd Jun 21, 2024

Show notes

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like.

In this episode, you’ll learn:

Why they spent two and a half years in the ideation phase
How they accidentally overordered their first product batch
The origins of their fictional marketing character “Vi”
The marketing challenges around a regulated product
Why having a global mindset is critical for beauty brands
The pros and cons of owning your formula
What you need to pitch mass retailers like Sephora or Mecca
How to test formulations with real people
Product development and formulation timing tips
And much more beauty brand advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel Jun 14, 2024

Show notes

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.

In this episode, you’ll learn:

What happened during the first 60 days of SkinnyMeTea
To conduct a product-for-post campaign
How to negotiate with influencers
The tiered micro influencer approach
To track conversions through personalized codes and cost-per-click
How to do a return for gifting through Instagram Stories
Van Riel’s definition of creator vs. influencer
Why working with an influencer co-founder is the fastest way to grow
The “3 Rs” of finding quality influencers
Why Twitch is an influencer gold mine
The importance of direct-to-camera selling
Why post-purchase surveys help track influencer impact
And more influencer marketing tips…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke Jun 08, 2024

Show notes

When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business. After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste. Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kanye, and why starting UNLESS was a humbling experience.

In this episode, you’ll learn:

How Liedtke climbed from a sweeper to a board member at Adidas
The origins of Yeezy, its growth, and what went wrong
That Adidas built Kanye a sample room in Calabasas
What Kanye taught him about branding
Why UNLESS partnered with skate, surf, and snow influencers
The different skills between a corporate leader and an entrepreneur
Why he thought starting a business would be easier
Why Kanye almost bought UNLESS
Why you always need to have a Plan B
Supplying t-shirts for Robert Downey Jr.
And much more product branding advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

514: He Made $2.8M Getting People High | Nick Shackelford May 31, 2024

Show notes

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.

In this episode, you’ll learn:

Why Shackelford started over with a THC beverage product
How BRĒZ earned $2.8M in sales in the first 10 months
Why BRĒZ came at the highest price point in the market
Why did they target soccer moms trying to get a buzz
About Shackelford’s sympathy for his advertising clients
Competing against the massive alcohol market
How Shackelford structures his ad campaigns
The grey area around THC product advertising
Why they spend $25K on ad per day
And much more CBD and THC product advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

513: Why Twitter Rejected His AI Tool | Alex Elias May 24, 2024

Show notes

When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience tastes and preferences. Elias says that we’re still in “the Napster era of AI” and that the hype will eventually become a subtle integration into our lives. In this episode, Elias shares about being an early adopter of AI and how he’s endured the hype to build a trusted business that Twitter once rejected.

In this interview, you’ll learn:

Why AI brings more problems for entrepreneurs to solve
The advantages and disadvantages of being an early adopter
When Qloo landed and lost Twitter as a client
How not to lose your identity in your business
How to develop long-term stamina as a founder
Why Elias biked commuted in NYC for years
How to use AI for your business beyond generative tools
Why AI will become more subtle in the future
And much more AI and founder mindset advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

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