Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
How to launch a membership site, name a blog, and hire a team with Bjork Ostrom.
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Welcome to episode 135 of the Food Blogger Pro podcast! This week, we're playing an episode from the Dishing with Delishes podcast.
In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they're high school sweethearts!
Thanks to our Reviewer of the Week, Kate from Gift of Hospitality! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
In this episode, Bjork discusses:
Resources:
Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.
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Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we're rewinding to one of our first and most popular episodes with Sally McKenney from Sally's Baking Addiction.
Creating SuccessIf you haven't been over to Sally's Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She's also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally's Baking Addiction, Sally's Candy Addiction, and Sally's Cookie Addiction.
If you dream of taking your hobby blog to full-time status, this episode is not to be missed!
In this episode, Sally shares:Resources:
Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.
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Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.
Optimizing Your Blog's SEOWe're so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.
SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let's jump in!
In this episode, Casey shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle.
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Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.
Perfecting Your Story and Your BrandLaurie has an acute understanding of the power of story. Your brand's story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.
Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she's here to speak about how you can discover and perfect your own brand's story.
In this episode, Laurie shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Clarifying your why, finding gratitude in all things, and knowing it's possible with Bjork Ostrom.
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Welcome to episode 131 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.
Three Ways to Set Smarter Goals in the New YearHave you ever set a goal for the new year and not followed through? We've all been there.
Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you're setting a specific goal to why it's important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.
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Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.
Creating a Full-Time Income from Sponsored ContentSponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you're paid based on a rate you negotiate.
If it seems like a lot of work, it is. But on top of that work, how do you make sure that you're producing content that's of value to the brands you're working with?
That's where Jenny's expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you're working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.
In this episode, Jenny shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz.
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Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.
Forging Your Own Path1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!
From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You'll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.
In this episode, David shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick.
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Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.
Maximizing Your Blog's PotentialKaty got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that's where Katy thrives.
She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!
In this episode, Katy shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas.
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Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal.
How to Land a Book DealMaria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she's learned.
This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher.
In this episode, Maria shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
How to grow a sustainable, profitable, and audience-driven business with Sean McCabe.
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Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business.
Fueling Your Passion with Your Day JobTurning your passion into your day job. That's the dream, right?
Not so fast. Sometimes it's better to have a day job outside of your passions, and Sean is here to tell you why.
In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business.
Learn how to grow your sustainable, profitable, and audience-driven business in this interview.
In this episode, Sean shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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