The Fitness Business Podcast with Erin Dimond and Jordan Dugger

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Fitness & Nutrition
**The Fitness Business Podcast with Erin Dimond and Jordan Dugger**

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

EP | 717 - How To Get a Setter Into KPI and Filling Up Your Calendar With Calls Feb 12, 2026

Show notes

Let's talk about one of the fastest ways to lose money, lose momentum, and slowly start resenting your business.

It's not ads.

It's not the algorithm.

It's not even your offer.

It's a setter who is underperforming and you keep trying to "coach it out of them" while your calendar stays empty.

And here's what makes this tricky.

When a setter is underperforming, most business owners do one of two things.

They either micromanage every conversation like an FBI agent. Or they bury their head in the sand and hope next week magically improves.

Neither one works.

So today I'm going to show you exactly how to diagnose the true constraint when a setter isn't performing, and then how to lead the situation with a feedback rule that keeps your culture clean and your standards crystal clear.

Time Stamps:

(0:42) Underperforming Team Members

(3:34) IFCA Client Karrisa Example

(5:58) Start At The Result

(13:20) Don't Give Feedback 3 Times

----------

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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 716 - How to Handle "I Want To Think About It" Objection Feb 09, 2026

Show notes

Not confident in your sales strategy when a prospect says they "want to think about it"? Most coaches run directly to discounting the price or payment plans and we don't want you to be one of those coaches. In today's episode, I want to share how we teach our students to handle this objection, why it's probably not about money, and a sales reframe you'll want to write down and come back to over and over again.

Time Stamps:

(0:47) Why You're Really Losing Sales

(2:40) "I Need To Think About It" Isn't About Money

(3:55) The Sales Reframe

(4:50) Don't Assume It's Money

(7:38) The Only Time You Bring Money In

(9:50) "What Is Hard To Say Out Loud?"

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

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👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 715 - How To Explain What You Do So People Actually Want To Buy Feb 05, 2026

Show notes

If I asked you at the dinner table what you do as an online fitness coach and you can't tell me with absolute clarity, this episode and your offer is what you should work on right now.

When it comes to success with our IFCA clients, when they finally nail their offer and they feel confident about it, everything else starts falling into place.

I'm going to give you some examples of offers I re-wrote for clients recently, how to think about your offer using the Hormozi Value Equation, how you can use our AI software to upgrade your offer, and more!

Time Stamps:

(0:52) Making A Better Offer

(2:20) Benefits vs Results

(3:26) IFCA Client Examples

(6:11) Alex Hormozi's Value Equation

(8:26) Selling The Vacation Not The Flight

(9:11) The Mechanism

(10:57) DM Me "AI Offer"

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 714 - The Most Raw/Vulnerable Podcast I've Recorded - "Erin's Entrepreneurial Story" All 13 Years and 40M Dollars Feb 02, 2026

Show notes

I've wanted to re-record my story for awhile now and I thought this was the perfect time to do it (definitely don't go listen to Episode 2 of this podcast 8 years ago lol). I want to share everything from pre-entrepreneur Erin all the way up to today in 2026 and if you want me to expand on anything I talk about, please DM me I love to connect!

Time Stamps:

(0:27) 2nd Episode of The Podcast 8 Years Ago

(1:44) Pre-Entrepreneur Erin

(5:32) Paid Shoutouts

(7:52) Personally Coaching 300 Women At One Time

(10:47) When I Met Jordan

(11:22) Quick Side Story

(15:30) Why We Hate Working Together… Sometimes

(17:17) When We Started The Podcast

(17:47) Creating Transform2gether AKA T4E Systems

(19:29) IFCA, T4E, and Jaxson

(21:40) When My Dad Passed Away

(27:35) DM Me with Any Questions You Have!

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 713 - The Triple Tie-Down Financial Objection System We Used to Close $5M in Online Fitness Sales at a 66% Close Rate Jan 29, 2026

Show notes

Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence.

Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years.

After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at.

Time Stamps:

(1:13) The Triple Tie Down Method

(2:33) The Two Types of Financial Objections

(4:51) The Preframe

(6:19) The Test

(7:29) Jumping to Step 4: Permission

(10:43) Tie Down to Custom Plan

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 712 - The Fastest Way to Stop Panicking About Your Business Jan 26, 2026

Show notes

If you are in a season where you feel like your business is on fire, and you cannot tell if it is actually on fire or if you are just mentally setting it on fire because you are stressed, this episode is for you.

Because I said something on an Open Office Hour call recently that I want to tattoo on the inside of every entrepreneur's eyelids.

When I do not have clarity on what is actually happening in my business, my default is: everything is wrong.

Everything is broken. Everything is failing. Everything is about to fall apart.

And then my brain does what brains do, it starts trying to solve 17 problems at once, and I spiral, and I feel heavy, and I feel panicky, and then I start making dumb decisions from that energy.

So today, I want to give you a simple framework that will stop that spiral fast.

Not in a fluffy, "just journal and breathe" way.

In a CEO way.

In a "give me the truth so I can take action" way.

Time Stamps:

(0:30) Actual Fire vs Emotional Fire

(2:31) Open Your Tracker

(3:28) What Spiraling Really Means

(15:50) Don't Discount Out Of Fear

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 711 - The 3 Mistakes That Crushed Our Profitability in 2025 Jan 22, 2026

Show notes

I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024.

I want to help you avoid these.

And I also just want to be transparent. Not all years are great years.

We've had tough years in the past.

2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.

Time Stamps:

(1:15) Quick Backstory in 2022

(4:40) Business Is Not For The Weak

(5:55) CAC to LTV Ratio

(11:47) Mistake #1: Mid Ticket Offer

(14:34) Mistake #2: Ascension Issue

(16:58) "Mistake" #3: Removing Ourselves From The Business

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 710 - $500/Month to $680K/Year: How Camden, a College Dropout, Built a Coaching Business Without Ads, a Big Following, or Burning Out Jan 19, 2026

Show notes

If you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP.

Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back.

But here's what I love about Camden's story - it's not clean. It's not perfect. He's had to fight through real constraints, money mindset stuff, and figuring out what it actually takes to scale past $500K. So if you're anywhere between $5K and $50K a month and you're wondering what the next level actually looks like... this one's for you.

Time Stamps:

(0:56) IFCA Student Camden

(2:04) Dropping Out Of College

(4:50) Learning Marketing

(6:18) Jumping Into IFCA

(8:04) Belief Shifts and Charging What You're Worth

(12:16) Spending Every Dollar on IFCA At The Time

(15:31) From The DM's to Sales Calls

(17:29) Current Revenue and The Future

(19:16) Lifestyle Now

(21:56) Advice To Younger Self

(30:40) Where To Find Camden

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 709 - The Most Turbulent Year For Our Marriage - A 2025 Recap Jan 15, 2026

Show notes

I'm going to be super vulnerable with you guys in this episode and share why this year was the most turbulent year for Jordan and I's marriage. We are better than ever now but we were tested a lot this year and if I can reveal any of the mines ahead for you to watch out for, this is worth sharing. I'll also share what we were able to do differently after Marlee's birth vs Jaxson's birth for all my first time entrepreneur parents out there.

Time Stamps:

(0:26) Different Style of Episode

(1:48) Marlee June Dugger

(2:42) Struggling During Pregnancy

(9:55) Rearranging Schedules

(12:00) 9 Weeks Off In The Business

(13:20) Lower Year Overall

(15:50) Sleep and A Night Nanny

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 708 - This Is Hard: The CEO Mindset for Slow Months and Heavy Responsibility Jan 12, 2026

Show notes

If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me.

That does not automatically mean your business is broken.

Sometimes your business is fine.

Your nervous system is just screaming that it is not.

And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not.

So today, I want to talk about the CEO mindset for slow months, weird months, December months, and any season where you are doing all the right things and results still feel… off.

Because this is hard. And hard does not mean wrong.

Time Stamps:

(0:42) When You Experience A Dip In Business

(3:12) DM Me If You Resonate With This

(6:45) Your Nervous System and The Data

(8:48) Choosing Your Hard*

(11:05) Working In The Business vs On The Business

(13:00) December Is Notorious Weird

(15:13) The Scrappy List You Need To Steal

(17:30) Team Pressure

(19:48) Pregnancy Brain and Leadership

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

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