The Female Founder

Latest Episodes:

[64] Season 1 Recap and Farewell Episode Jan 14, 2021

Show notes

In the last episode of Season 1 of The Female Founder Podcast, Rachel Sipplerley recaps her top favorite episodes of the season and shares a mini life update.
The Top 10 List
1. #41 Holy Shift with Suzy Batiz
2. #57 Viral Video with this is Virgina Kerr
3. #8 Get Ready for Retail with Michelle Petri
4. #35 Perfecting your Pitch with Kara Sewell
5. #3: Perfection is the Enemy of Profit with Rachel Kuhr
6. #33 Athlete Mindset with Peyton Mabry
7. #11: Why you need Killer Content and Viral Videos with Klearcut Media
(Also See #24 New Media you need to Make Your Business Boom: Jodi Hastings & Shelly Slater)
8. #34 Pivot Don’t Pause w/ Aly DeNardo
9. #52 Human Rights with Leah Fraizer
10. #19: The Numbers you need to know with Alex Halbardier
Honorable Mentions:
✧ #58: Branding with a Bang with Rooshy Roy
✧ #23: Motherhood in Entrepreneurship with Carolyn Philips
✧ #31: A Worthy Cause with Melissa Ice
✧ #10 The Influencer Edit with Karis Rennee and Trey Stewart
✧ #36 Lockered and Loaded with Travis Hollman
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[63] Health In Her Hue With Dr Tiffany Woodus Dec 10, 2020

Show notes

Dr Tiffany Woodus was recently awarded as "Best Physician" by Dallas Weekly for 2020. She also was nominated as a "Mom Approved Doc" by her patients for DFW Child Magazine in 2016, 2017 and 2019. Today, Rachel Sipperley has her on to discuss prenatal care and disparities in healthcare for women of color.
What you will learn in this episode
✧ Eastern medicine trends that are contributing to a better birthing experience
✧ New recommendations for pregnant patients during COVID-19
✧ Statistics for black maternal healthcare and outcomes
Tangible Tips
✧ Roles in the birthing process and the team that's required for childbirth
✧ Centering: Group prenatal care and how to utilize it during your pregnancy
✧ Specific tips and tricks to help black and brown women navigate the healthcare system and what questions they should ask their provider when planning their healthcare
✧ How to do due diligence on your healthcare provider and validate their credentials
Recommended Resources
✧ https://healthinherhue.com/
✧ http://www.tmb.state.tx.us/
More about Dr Tiffany Woodus
Dr. Tiffany Woodus, a women’s health advocate, established Woodus Obstetrics & Gynecology to further her commitment to provide ALL women with the rights, respect and resources necessary to thrive in every aspect of their healthcare. Dr. Tiffany Woodus has over 10 years of experience in healthcare. She completed a Doctor of Medicine degree from The University of Arkansas for Medical Sciences in 2006. Subsequently, she completed an internship and residency in Obstetrics & Gynecology from The University of Texas Southwestern Medical Center (UTSW)/Parkland Health & Hospital System in 2010. During her tenure here, Dr. Woodus was awarded with such accolades as distinguished teaching awards. She is board certified by the American Board of Obstetrics & Gynecology. After completing training, Dr. Woodus continued at UTSW as an Assistant Professor in Obstetrics & Gynecology where she participated on various residency & policy development committees.
Dr. Woodus also was the recipient of numerous PACT awards while at UTSW. This recognition is given to individuals who have demonstrated the highest level of care and service to patients. Following her tenure at UTSW, Dr. Woodus served as an Ob Hospitalist at Baylor Scott & White Frisco Medical Center where she currently remains on staff.
Dr. Woodus is loved and respected by her patients who nominated her as a Mom Approved Doc in 2016, 2017, & 2019 in DFW Child magazine. Dr. Woodus is involved in numerous civic and social organizations in the DFW area. In her spare time, Dr. Woodus enjoys spending time with her husband of 9 years and 3 children, a 6 year old daughter and 3 year old twins.
You can learn more, connect and follow along with Dr Woodus here:
http://instagram.com/docwoodus
https://www.facebook.com/docwoodus
https://woodusobgyn.com/
For Products Featured on Today’s Show:
Use code FF20 for 20% off first order at https://aavrani.com/
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[62] Real Estate Investing: Succeeding and Profiting During the Pandemic with Noelle Randall Dec 03, 2020

Show notes

Noelle Randall went from living in her parents basement after a foreclosure to making $2 MILLION annually as a real estate investment mogul and entrepreneur with multiple streams of income. Today, Rachel Sipperley interviews her to discover the tricks of the trade and how you can begin investing in real estate.
What you will learn in this episode
✧ How Noelle learned to recognize a property problem and launch a business out of helping customers avoid foreclosure on their properties
✧ How to utilize airbnb to maximize rental income and other revenue streams for real estate investing
✧ Noelle’s mantra of “learn - do - teach” and how it can help you make more money faster every step of the way
Tangible Tips
✧ What amenities and features landlords should look for to make the ideal airbnb investment property for long term and short term tenants
✧ The COVID impact on real estate investing and everything you need to know about what to do moving forward
✧ Learn how to passively invest in real estate through equity crowdfunding
Recommended Resources
✧ Nuurez.com
✧ Noellesfreetraining.com
More about Noelle Randall
Noelle Randall is all about growth! She has been a thriving entrepreneur for over 20 years and is a successful real estate entrepreneur, renowned children’s author, mentor, and speaker. Her real estate experience has been instrumental in her personal success, as well as, the success of countless professionals throughout the United States. As CEO of Noelle Randall Coaching, Noelle offers business opportunities for other entrepreneurs, allowing hundreds to create wealth and financial independence through her mentorship. She has also created the opportunity to become an owner of properties across the country and obtain passive income with her company Nuurez Inc.
Through her work in Nuurez, Noelle is taking the home-sharing economy to the next level! She is also the Executive Director of the Marley Simms Foundation, a public non-profit organization dedicated to promoting children’s literacy and whose mission is to advance the diversity of thought in children by providing access and awareness to books from diverse authors and discuss diverse topics.
Noelle is the founder and president of FDR Horizon Enterprises, a private real estate equity firm and brand manager. The company owns a diverse portfolio of real estate and has created numerous profitable and top-selling brands, including her signature product Tea More Skinny (TeaMoreSkinny.com). Noelle is the co-founder of Bella J Hair (BellaJHair.com) the premier virgin hair extension brand and international hair and wig distributor.
In addition to being a tenacious entrepreneur and businesswoman, Noelle considers herself a perpetual student, always learning and growing. Noelle proudly boasts two advanced degrees. She earned her bachelor’s degree from the University of Connecticut in Urban Planning. She has a Master’s degree in Economic Development from Penn State and most recently earned a Master’s in Business Administration (MBA) from Baylor University.
Noelle is also the proud mother of seven children, to whom she credits as her inspiration for every endeavor.
You can learn more, connect and follow along with Noelle Randall here:
IG - @noellerandallcoaching
FB - @wwwinrealestate
Youtube - NoelleRandall1
https://noellerandall.com/
For Products Featured on Today’s Show:
Use code FF20 for 20% off first order at https://aavrani.com/
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[61] Startups from all Sides with Courteney Real Nov 26, 2020

Show notes

Courteney Reel was an entrepreneur, EIR for Tim Draper and Draper U University and helped raise a multi-million dollar venture capital fund with Portfolia, all before her 24th birthday. Recently leaving Silicon Valley to join Capital Factory Austin, Courteney is here with Rachel Sipperley to share advice on everything from launching an MVP, to building community amongst female entrepreneurs and investors.
What you will learn in this episode
✧ What key quality Courteney says makes a great investor that she also admired when working with Tim Draper
✧ The key learnings Courteny discovered from raising a Venture Capital fund she wishes all founders had a chance to learn
✧ How to build enough traction to get funding even if you don’t have a developed product yet and why investing off a napkin erra is gone.
Tangible Tips
✧ Understanding the equation: How to pitch to investors better and the biggest mistake founders make on their pitch deck
✧ The real people you need to pitch to early on when fleshing out your idea
✧ The only key questions that you need to cover on your pitch deck
✧ How to play the VC game when raising money
Recommended Resources
✧Theranos Documentary: https://www.hbo.com/documentaries/the-inventor-out-for-blood-in-silicon-valley
✧How I built this: Airbnb Founders episode: https://www.npr.org/2020/08/12/901768355/how-i-built-resilience-brian-chesky-of-airbnb
✧ Angels: https://www.amazon.com/Angel-Invest-Technology-Startups-Timeless-Investor/dp/0062560700
✧ Venture Deals: https://www.amazon.com/Angel-Invest-Technology-Startups-Timeless-Investor/dp/0062560700
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[60] Mental Health with Stephanie Hollman and Trey Stewart Nov 19, 2020

Show notes

Rachel and Stephanie share vulnerable conversation of their own experiences with mental health.
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[59] From Founder to VC with Grant Gurtin Nov 12, 2020

Show notes

Grant Gurtin is a 4 time founder and the youngest VC in his portfolio’s history, investing in 25 unique startups to date. His focus has now shifted to full time investing and coaching other founders in his fund. Rachel Sipperley and Grant discuss changing trends for investing during COVID,
What you will learn in this episode
✧ How Covid has accelerated deals and why investing looks different in 2020 compared to 2019
✧ The number one reason startups fail and how founders can avoid this pitfall
✧ The interesting way Grant is compiling insights for founders and portfolios to improve the startup ecosystem
Tangible Tips
✧ The importance of self reflection to learn lessons and improve
✧ When to pivot, pause, and persevere through the next funding round
✧ Why founders self sabotage and how to stop it
Recommended Resources
✧ Texas Startups: Fund + Accelerator: https://www.capitalfactory.com/
More about Grant Gurtin and Beta Business
Grant Gurtin is General Partner at Gurtin Ventures, an investor in early stage startups. The fund has invested in over 20 companies including Fight Camp, Swag.com, and XOR.ai. Grant also has experience as an entrepreneur. His first company Fanium was acquired by CBSSports in 2015. After leaving CBS, Grant co-founded Trend.io, a marketplace for social media influencers to connect with brands that want to promote their products.
Beta Business provides the ultimate content for first time tech entrepreneurs. Information, interviews, and advice packed into a powerful few minutes to give you the knowledge needed to help you defy the odds. Podcast launching in 2021.
You can learn more, connect and follow along with Grant here:
https://www.linkedin.com/in/grantgurtin
https://www.instagram.com/betabusinesspod/
https://twitter.com/grantgurtin
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[58] Branding with a Bang with Rooshy Roy Nov 05, 2020

Show notes

Forbes 30 Under 30 honoree Rooshy Roy is in the hot seat to tell you how she launched a skincare brand that exceeded $1M in sales to date, and is changing the way people think about beauty wellness through celebrating her Indian-American duality and identity. Rachel Sipperley and Rooshy discuss branding and rebranding, authentic beauty, and launching product to market in this insightful episode.
What you will learn in this episode
✧ How intention and mission is paramount to building your brand and the creative way Aavrani is shifting the narrative for holistic skin care
✧ Discovering your why and how to implement your mission to your brand
✧ The superpower of you intuition and how to keep the double edge sword at bay
Tangible Tips
✧ How to discover the secret sauce of your brand
✧ Ways to get national press without paying big bucks for a PR agency
✧ Clean beauty trends and inclusive skin care and Rooshy’s favorite natural go to ingredients
More about Rooshy
Rooshy Roy is the Co-Founder & CEO of AAVRANI. As a first generation Indian-American, she would often make her own skincare with her mom, who showed Rooshy how to harness the power of raw ingredients—like turmeric and sweet almond oil—to maintain beautiful skin. As an adult searching for an easier way to access those Indian rituals, Rooshy was inspired to create her own brand. AAVRANI skincare unites India’s ancient, all-natural approach with clinically-proven, modern-day elegance. Before launching the company in 2020, she worked in Finance at Goldman Sachs and Warburg Pincus. Rooshy went to Indiana University and graduated with an MBA from Wharton in 2019. She is a 2020 Forbes 30 Under 30 honoree in the Retail & E-Commerce category.
Like the dualities that exist within us, the AAVRANI brand unites two worlds: India’s ancient, handcrafted approach and clinically-proven, modern-day elegance. Real beauty starts with celebrating our whole selves, unleashing power and radiance from within. In Hindi, “rani” means “queen”, which inspired our name, AAVRANI. Our mission is to encourage us all to feel proud & confident in our skin and in ourselves—not despite our differences, but because of them.
You can learn more, connect and follow along with Rooshy here:
https://aavrani.com
https://www.linkedin.com/in/rooshy/
www.instagram.com/AAVRANI
www.instagram.com/rooshyroy
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[57] Viral Video with @ThisIsVirginiaKerr Oct 29, 2020

Show notes

Virginia Kerr exploded with viral videos gaining nearly 750 THOUSAND followers in under a year and is recognized as a Tik Tok Top Talent, marketing coach, and creative influencer.
This week Rachel Sipperley and Virginia are getting down to details with the Content QUEEN and sharing a vulnerable conversation on failure, perseverance, and mindset for startups, small business owners, and brands alike. As always this episode is LOADED WITH valuable insight for the new wave of social media video.
What you will learn in this episode
✧ Virginia’s story of turning failure into opportunity
✧ What equipment you need to create great videos for social media
✧ How to create organic, custom content and stop copying other people
✧ How to make a video go viral
Tangible Tips
✧ Changes in Instagram and Tik Tok algorithms that you need to know to maximize your engagement and exposure
✧ Virginia’s top 3 tips for creating reels
✧ How to edit your videos and the toolsets you need in and outside of the social apps
Recommended Resources
✧ Virginia's Favorite $29 ring light https://www.amazon.com/Neewer-Temperature-3200K-5600K-Smartphone-Photography/dp/B07QM76BF6
Video leap : https://apps.apple.com/us/app/videoleap-video-editor-maker/id1255135442
More about Virginia
HI! I’M VIRGINIA
I’m Virginia Kerr. I started this business because I saw a gap between online business owners with killer products and services….and a video content marketing plan to help them attract the right people to use those killer products and services.
I’m bridging that gap with templates and simple systems to help you use video to attract more clients.
Your story and personality are what set you apart from everyone else in your industry. You can’t afford to wait!
I believe in jumping right in with a content plan and helping you refine the process and on camera presence as you build your brand and learn more about your ideal client.
I’ve been in the TV and video industry for more than 20 years. Four TV newsrooms, hundreds of videos, blogs and podcasts later, I became a top leader in an award-winning network marketing company. I also created, produced and hosted a top rated TV show featuring people just like you. People who help others with their unique gifts.
As a video coach, I help people play to their strengths and their “isms” the little things that make them- them! It’s not about a script and looking perfect… it’s about being you and connecting with the person watching with the right content.
You can learn more, connect and follow along with Virginia here:
https://thisisvirginiakerr.com/
Instagram: www.instagram.com/thisisvirginiakerr
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[56] Back to Business Basics: Six Secrets to Set Yourself Apart in Any Industry with Jennifer Worrell Jeanneret Oct 22, 2020

Show notes

Regardless if you are a business veteran or new grad on your first job - Rachel Sipperley and Jennifer Worrell Jeanneret are bringing it back to the basics and sharing secrets for success no matter what industry you are in.
What you will learn in this episode
✧ How to create rapport and establish your professionalism in any industry
✧ The importance of being an other-focused person
✧ How to active listen the right way ensure expectation alignment between all team members
Tangible Tips
✧ What to do when you can’t make a deadline to still impress your boss
✧ Ways to incentivize an intern team and create mutually beneficial internship programs
✧ How to find joy in every situation
Recommended Resources
✧ Happiness is a Serious Problem by Dennis Prager (book)
https://www.amazon.com/Happiness-Is-Serious-Problem-audiobook/dp/B003JJEGNG/
✧ One Minute Manager
https://www.amazon.com/New-One-Minute-Manager-Manager-updated/dp/8172234996/
✧ Imago Theory: Getting the Love you Want (book)
https://www.amazon.com/Getting-Love-You-Want-Anniversary/dp/0805087001
More about Jennifer
Jennifer Worrell Jeanneret is a luxury design and merchandising professional with a passion for quality, beauty, and the next generation. Jennifer worked for Neiman Marcus for nearly 9 years, where she grew from Assistant Buyer for the Beauty division online to a Business Lead for the Product Information Management (PIM) system that as part of a full Oracle-suite implementation. Jennifer acquired her Master's degree from Colorado State University. Her thesis work took her to the titans of luxury in both the United States and Italy, where she studied brand management strategies during global crisis and hand-craftsmanship. Jennifer is currently and Instructor and Internship Coordinator for the Department of Design and Merchandising at Colorado State University. Her passion is to prepare the next generation of design and merchandising professionals for what the industry is really like, not what they imagine it to be. Jennifer consults with industry leaders in luxury beauty, product development, and local manufacturing. She is a winning Fashion Scholarship Fund mentor, and launched the first-ever virtual CSU fashion show in spring 2020 in the wake of COVID-19. She is recently married and loving it!
You can learn more, connect and follow along with Jennifer here:
https://www.linkedin.com/in/genwhirl/
www.instagram.com/jennjeanneret
For Products Featured On Today’s Show
www.azlo.com/femalefounder
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

[55] Legal issues for startups with Scott Christiansen Oct 15, 2020

Show notes

This week Rachel Sipperley joins Scott Christiansen in a discussion of legal issues that challenge startups and how to resolve them in a practical cost-effective way. Learn some of the biggest issues facing startups and how to resolve them before they tank your company.
What you will learn in this episode
✧ How to make sure you and your cofounder don’t wind up stuck together if things don’t work out
✧ What investors will expect when they look at your legal docs
✧ How much of the legal docs do you “really” need to read and understand
✧ How to pick a the right lawyer for your business
Tangible Tips
✧ How to form an LLC on your own without creating an issue later
✧ When to spend money with a lawyer
✧ Key issues to make sure you get right in your entity structure
Recommended Resources
✧ Venture Deals-https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1118443616
To follow and connect with Scott you can find him here:
www.instagram.com/startuplawyertx
www.crcounsel.com
Or send an email to scott@crcounsel.com or, heaven forbid, call at 214.924.9215.
More about Scott
The greatest compliment I get is when someone says “I can’t believe you are a lawyer”. I work with startup and privately held companies through the entire life cycle from formation, funding, operation and ultimately a successful exit (hopefully). I have worked in a big firm, as the general counsel for Lehman Brothers’ private equity group and in my own firm (in different iterations). In all of those roles my singular focus has been business transactions.
I have discovered a few things along the way, the most important of which is that I only work with people I like and that usually means a good sense of humor and passion for what you do. As a result, I am not a fit for everyone (my wife will be more than happy to tell you how difficult I can be).
I have been a corporate lawyer for over 20 years. During that time I have worked through the dot.com bubble and the financial crisis (actually had a really expensive front-row seat with Lehman Brothers). In between there were a lot of successes. The tough times were likely more valuable than all of the successful times in between. Lots of people can generate documents quickly and cheaply, but knowing and understanding what can (and probably will) go wrong during your business venture can only be earned through gray hair (although some of the color and loss of hair is from my three daughters, I must admit).
I have all the legal stuff you are supposed to be impressed with as well. I went to Montana State University for a Mechanical Engineering Degree (yes I can do math) then drove my pickup to Malibu California to Pepperdine University School of Law (yes you can study by the beach). When I went to law school the plan was to go back to Montana and work as a general attorney or district attorney in a small town. Five minutes into my Corporations class with Professor Kerr I was completely hooked on corporate work and my entire mindset shifted to working with entrepreneurs.
I was on the law review and national moot court team which is really only impressive to other law geeks and my parents, but was required to get a job so I nerded out. I moved to the Dallas area right after graduation in 1997 to the joy of thirty plus days of 100 degree heat and the bar exam. I stayed and have called the area home since. I worked for Winstead Sechrest & Minick which at the time was a 350 plus lawyer firm. At Winstead I learned how to be not only a lawyer, but to consider things from a business perspective (thank you for that life skill).
I took a job as general counsel for the private equity group with Lehman Brothers (because what could go wrong at a giant investment bank) in 2005. While I was there the business grew exponentially and scaled its operation across the globe. We invested institutional capital in private equity and venture capital funds so I was able to see the best and brightest investors in the world at work every day. Following the bankruptcy and the 18 hour days in total chaos I stayed for a few years before I decided to do what I really love which is working with entrepreneurs that put everything on the line for their companies. Nothing is more inspiring or humbling than working with these amazing people.
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

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