Mark Zeigler, a long-term professor at Florida State University, delivered a keynote address at the 2024 FCCMA Annual Conference. In his speech, Mark discussed the importance of general communication principles, the current state of society, and our individual roles within our communities. He emphasized conflict resolution, transparency, empathy, and handling challenges and criticisms as city leaders. Mark also tackled the issue of a high need for control, asking, "Can you gather people around you who can provide checks and balances, or who will give you honest feedback when you need to run something by them?"