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The Exit Interview with Kim Rittberg — Business
The Exit Interview with Kim Rittberg

Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success. After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, 2 TEDx talks, an in-demand speaking career and features in Fast Company and Business Insider. If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, publicity, sales, social media content creation and confidence and achieve work-life balance (yes it’s possible), this podcast is made for you. Tune in to get mini-masterclasses in marketing, social media and thought leadership from Kim and hear advice & inspirational stories from remarkable founders. Exit the grind. Enter success…on your own terms. Subscribe today!

Want to feel more confident on camera? DM Kim the word CONFIDENCE on Instagram @kimrittberg for her free On-Camera Confidence Guide. Grab Kim’s free video tips “How to Use AI to Create Better Video”: https://www.kimrittberg.com/tips & connect with her on http://instagram.com/kimrittberg/ and learn how to make memorable content on her YouTube channel: https://www.youtube.com/@kimrittbergcontent

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Latest Episodes:

How to Scale Your Business and Work Less (While Making More): Becky Daniels Jul 16, 2025

Show notes

In this episode, Becky Daniels, founder of a thriving business support firm, shares how she helps entrepreneurs scale their businesses while working less — and making more.

You will learn:

How to identify your "Queen Bee Role" — and why that’s crucial to scaling
The fastest way to increase profitability: fire the wrong clients
Why your time must be factored into profitability calculations
Common mistakes founders make when trying to scale
How to build a business that lets you take a real vacation — and still runs smoothly
How Becky’s new marketing language (and website) led to more leads
Why saying NO is a business growth strategy

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

GUEST LINKS:

Website: https://danielsbusinesssolutions.com/
Linkedln: https://www.linkedin.com/in/becky-daniels-business-solutions/

She loves to help business owners find the dependable path to reaching their business goal of having a GROWING and MORE PROFITABLE business. She helps business owners work their way out of a job and into the role of CEO of their business. She does this by clarifying what your business does, who you do it for, and how the work gets done. She helps business ownership be more enjoyable today and more profitable when you decide to sell. She graduated from The University of Tennessee, Knoxville, with a BS in Industrial Engineering, and a minor in Business. She lives near Chattanooga with her husband, her three daughters, and three dogs. In her spare time she loves to watch college football and basketball (Go Vols!), travel, cook, read, camp, whitewater raft, cycle, hike, and fall asleep 5 minutes into a television program.

Timestamps & Highlights:

00:01 – Intro: Who is Becky Daniels

01:33 – How Becky started her business

03:23 – What is the "Queen Bee Role"?

04:49 – Client success story: focusing on core business

06:04 – Why narrowing your focus helps you scale

07:07 – How to raise profit margins by 15%

09:30 – Firing unprofitable clients

10:55 – Who Becky works with ($500K–$5M businesses)

11:34 – Building a business that runs without you

12:05 – 2 key steps to scaling a business

14:35 – Real client transformation story

15:56 – Hardest parts of building a business

18:43 – Taking the risk to start her own business

20:25 – The power of saying no

24:22 – Pricing, boundaries, and choosing the right clients

27:39 – Marketing wins: website & messaging

28:46 – How better marketing led to more leads

30:33 – Using LinkedIn for business growth

31:00 – How to connect with Becky

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Speak Better on Video & In Public: Marketing Masterclass with Kim Jul 09, 2025

Show notes

Want to speak more clearly, confidently, and succinctly on camera? 🎙️ In this video, award-winning marketer Kim Rittberg shares insider tips on how to sound natural and engaging — whether you’re recording videos or giving live talks.

You will learn:

✅ Why preparation matters (and how much you really need)

✅ How to focus your message with “Why should someone care?”

✅ The power of using simple, jargon-free language

✅ How to connect with your audience on their level

✅ Why bringing “dinner party energy” helps you shine on camera

Timestamps & Highlights:

00:01 — Intro: How to speak clearly and confidently on video

00:29 — Why preparation matters (just a few bullet points is enough)

01:35 — Key question: “Why should someone care?”

02:08 — Focus on your target audience — it doesn’t need to resonate with everyone

02:39 — Use simple language — avoid jargon and industry terms

03:17 — Speak as if your audience is hearing this for the first time

03:52 — Tip: Bring “dinner party energy” to your videos and speaking engagements

04:28 — Recap: How to show up and speak with clarity and confidence

04:58 — Call to subscribe & follow on other platforms

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Land and Deliver a TEDx or Keynote Speech: Cesar Cervantes Jul 02, 2025

Show notes

In this episode, I sit down with Cesar Cervantes – an expert speaker coach, TEDx mentor, and former stand-up comedian – to dive into the real behind-the-scenes of landing, writing, and delivering a TEDx talk that actually makes an impact. 🎯

You will learn:

Caesar’s origin story from comedy clubs to the TEDx stage
The key difference between TEDx talks and keynote speeches
How to pitch your TEDx idea and what organizers actually look for
Why structure is everything — and how to make your message stick
Smart ways to practice (and avoid common mistakes)
How humor can be integrated naturally, even if you’re not “funny”
Tips for building a keynote that books more speaking gigs
A sneak peek into Cesar’s new book Great Speech

Timestamps & Highlights:

23:47 – 23:56: How do you add humor to a speech?

23:56 – 24:10: Don’t try to be funny from the start — find the right moments to insert humor.

24:10 – 24:24: It depends on your natural sense of humor and personality.

24:56 – 25:12: There are two key ingredients to humor: surprise and superiority.

25:31 – 25:45: Surprise is when the audience didn’t expect that twist. Superiority is when something is better or smarter than something else.

25:45 – 26:03: A great book, Comedy Writing Secrets, breaks humor into 5–7 joke types.

26:03 – 26:05: Once you know the structure, you can write jokes intentionally — not just by instinct.

Connect with Kim Rittberg:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

Connect with Cesar Cervantes:

Cesar Cervantes: https://www.cesarcervantes.tv/subscribe

Facebook Group: https://www.facebook.com/groups/speaktedx

Cesar’s Book GREAT SPEECH book

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Get TEDx and Speaking Engagements from Your Social Media Content: Marketing Masterclass with Kim Jun 25, 2025

Show notes

How does creating content actually help you land more speaking engagements? And how do speaking engagements fuel your content strategy? In this episode, I’ll show you exactly how these two powerful tools work together to build your authority, visibility, and business growth.

You will learn:

Why content builds your authority as a speaker (even if you’re starting out)
How to strategically record your speaking engagements for marketing
How to align your speaking topics with your business and brand
How becoming a thought leader helps attract new opportunities
The virtuous cycle between content & speaking — and how to leverage it

Timestamps & Highlights:

00:02 — How content helps you land speaking engagements

00:30 — The “catch-22” of booking speaking gigs without previous experience

01:00 — Building authority through content

02:07 — Why having a clear message matters in both speaking and content

02:40 — The importance of capturing footage when you speak

03:14 — How to repurpose speaking footage into valuable content

03:43 — Why showing yourself in a position of authority builds credibility

04:15 — How to decide what topics to speak on (and how it aligns with your content strategy)

05:17 — Becoming a thought leader through consistent content

05:48 — Why building authority leads to inbound opportunities

06:50 — How speaking and content feed each other — a virtuous cycle

FREE DOWNLOAD: How to Use Content to Get Speaking Gigs: https://www.kimrittberg.com/gigs

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Be Your Own Publicist Using AI: Tools & Tips with Gloria Chou Jun 18, 2025

Show notes

In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.

You will learn

How Gloria went from U.S. diplomat to PR expert
Why traditional PR is broken—and how she disrupts it
The CPR Pitching Method (Clarity, Personalization, Relevance)
How to write subject lines that get opened
Tools to find the right journalists and contacts
Why being specific and timely is everything in your pitch
Pro tips for getting local TV coverage—even with zero connections
How to overcome imposter syndrome and confidently press "send"

💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.

TIME STAMPS:

02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.

03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.

06:08 – 06:44 – How to approach journalists after crafting a strong pitch?

06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.

07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.

08:22 – 08:59 – Tool #4: Substack for connecting with journalists.

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera

https://www.kimrittberg.com/tips

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg

Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert

GUEST LINKS:

PR Secrets Masterclass: gloriachoupr.com/masterclass

SmallBiz PR Facebook Group: www.getfeaturednow.com

PR Starter Pack for Small Businesses: www.prstarterpack.com

Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586

Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature

Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles

Gloria Chou’s Website: www.gloriachoupr.com

Instagram: https://instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/in/gloriaychou

Youtube: https://www.youtube.com/@smallbusinesspr

Twitter: https://twitter.com/gloriachoupr

Tiktok: https://www.tiktok.com/@gloriachoupr

Facebook: https://www.facebook.com/gloriachoupr

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Use AI Without Sounding Like a Robot — The SAG Method Jun 11, 2025

Show notes

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

A simple formula to review AI content
How to train AI to learn your voice & tone
Why personal experience makes your content pop
How to turn AI scripts into authentic videos
Tools and tips to level up your ideation process

🕒 Timestamps

00:01 – AI is everywhere, but how can you make it sound more natural and human?
00:41 – Use AI to highlight your human intelligence and create real connection.
01:34 – How to prompt ChatGPT effectively: start by telling it who you are.
02:18 – Set your tone: professional, breezy, and avoid puns if that’s not your style.
02:42 – Feed AI your personal content (website, social media, etc.) so it learns your voice.
03:26 – Introducing the SAG formula:
04:13 – Review and select AI-generated content ideas that feel right to you.
04:57 – Ask AI to write scripts—but always revise with your human touch.
05:31 – Add personal stories and experience to make content more authentic and trustworthy.
06:10 – How to prepare your video script: use a teleprompter or sticky notes.
06:28 – AI can help when you’re burned out—but don’t forget the human element.
06:55 – Call to action: What AI tools do you use? Drop a comment and share!
07:13 – Connect with Kim: follow on Instagram, LinkedIn, listen to her podcast, and grab the free guide.

🔗 LINKS:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conquer Imposter Syndrome & Why You Need a “F*ck It Bucket”: Kimberley Mauro Jun 06, 2025

Show notes

Executive confidence coach Kimberley Mauro and host of the podcast Corporate Confidence Mastery unpacks the silent epidemic affecting corporate leaders: corporate confidence erosion. Kimberley explains how years of stress, self-doubt, and toxic work cultures can chip away at even the strongest professionals, and shares how to reclaim true, unshakable confidence. Plus she explains why you shouldn't be a “hollow chocolate bunny” and why everyone needs a “F*ck it Bucket” and what that is!

What You’ll Learn:

Why confidence erosion happens in corporate culture
How Kimberley went from overwhelmed to empowered
The difference between surface confidence vs. deep self-belief
Simple, actionable steps to reclaim your confidence
How saying “yes” more often can transform your life

Timestamps & Highlights:

(00:01) Intro to Kimberley Mauro and her 30+ years of coaching & social work experience
(07:13) What is Corporate Confidence Erosion?
(09:20) The truth behind impostor syndrome and the “dangerous illusion of confidence”
(10:28) Solid vs. Hollow Chocolate Bunny: A powerful confidence metaphor
(13:13) How to reclaim confidence with small, consistent actions
(15:16) Real-life challenges Kimberley gives clients to build resilience
(19:42) Kimberley’s journey of overcoming fear and launching her podcast
(23:38) The clarity it takes to define your message and stand out
(27:23) Being seen, heard, and booked as a thought leader
(29:25) Managing obsessive thinking and finding presence

Resources Mentioned:

Kimberley Mauro podcast: Corporate Confidence Mastery
Confidence coaching opportunities and speaking engagements

Follow Kim Ritberg:

➡️FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera https://www.kimrittberg.com/tips

📸Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg

🎥Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert

🎙️Subscribe to The Exit Interview with Kim Rittberg https://link.chtbl.com/8M8_nMAF

📣 Connect with Kimberley Mauro:

🎙️ Corporate Confidence Mastery Podcast https://podcasts.apple.com/ca/podcast/corporate-confidence-mastery-with-kimberley-mauro/id1790794957

📸 Follow Kimberley Mauro on Instagram: https://www.instagram.com/thevaultconfidential/

📸 Follow Kimberley Mauro on LinkedIn https://www.linkedin.com/in/kimberleymauro/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Hook Your Audience in 3 Seconds or Less May 28, 2025

Show notes

Want to make videos that people actually click on and watch? In this episode, Kim Rittberg — award-winning marketer and media executive — breaks down the secrets behind a strong video hook. Discover the exact strategies you can use to grab attention right away and keep viewers engaged.

What you'll learn:

What a “hook” really is and why it’s the most important part of your video
The difference between visual hooks and headline hooks
Tips for writing curiosity-driven text overlays
How to use AI to generate clickable headlines
Easy and engaging ways to add visual interest without a big production budget
How to walk, move, or use props to keep attention high
Why it’s crucial to create for your target audience — not for everyone

Whether you're creating content for your brand, business, or passion project, this episode will help you stand out in a crowded feed.

Resources & Links:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) https://kimrittberg.com/tips

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg/ & Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent

Please subscribe, spread the word & leave us a rating on Apple Podcasts! https://link.chtbl.com/8M8_nMAF

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Make Google Love Your Website: SEO Tips for Small businesses with Laura Jawad May 21, 2025

Show notes

Tired of feeling invisible online? Today’s guest, Laura Jawad, an SEO strategist and former oceanographer, reveals how to turn your website into a client-magnet using smart SEO techniques. Whether you’re just starting out or looking to optimize your current content, Laura breaks down SEO in simple, actionable steps you can implement today.

What You'll Learn:

What SEO really is—and why small businesses can't ignore it - 02:59
How to use local SEO and Google Business Profiles to your advantage - 04:22
The 3 pillars of strong SEO: longtail keywords, content, and backlinks - 08:36
Building content clusters and topical authority - 12:34
Why engaging content beats keyword stuffing -17:22
How SEO ties into your social media and overall online presence - 19:43
How to use Google Autocomplete to discover and refine your niche - 24:22
Best SEO best practices for page structure and content linking - 26:46

Connect with Laura Jawad:

👉 Website: www.laurajawadmarketing.com/the-exit-interview

👉 LinkedIn: www.linkedin.com/in/laurahmelo

Your Host:

Award-winning marketer & Video Coach Kim Rittberg

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) https://kimrittberg.com/tips

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg/ & Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent

Please subscribe, spread the word & leave us a rating on Apple Podcasts! https://link.chtbl.com/8M8_nMAF

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reintroducing The Exit Interview: More Marketing Masterclasses, New Format, Founder Insights May 14, 2025

Show notes

I’m excited to reintroduce you to The Exit Interview with Kim Rittberg and unveil some fresh updates to the format! After hearing tons of great feedback about the solo marketing episodes, I’m mixing things up. You’ll get inspiring interviews with top self-employed experts, plus solo marketing mini masterclasses on alternating Wednesdays. Whether you’re a founder, coach, real estate agent, or consultant, this episode is your invitation to learn practical strategies for growing your business, boosting your confidence, and achieving genuine work-life balance. I also share a bit more about my own journey leaving a corporate executive job to bet on myself, and how that leap led to career success and personal growth. My mission is to help you exit the grind and build success on your own terms, and have a little fun along the way!

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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