The Enrollment Spectrum Podcast

Latest Episodes:

Using Your Brand Voice to Speak with Transparency & Trust Aug 26, 2021

Show notes

Please join us for a conversation with Risa Engel. Risa is the Chief Marketing Officer at Finalsite where she leads the talented team responsible for worldwide marketing. She joined Finalsite in 2019 with a background in education, finance, and tech marketing communications.

Most recently at Stuart Country Day School in Princeton, NJ, Risa transformed the school's brand awareness through innovative programs including the CASE Circle of Excellence award-winning #LEADLIKEAGIRL K-12 conference.

Born and raised in Silicon Valley, Risa cut her teeth at tech startups and is excited by the opportunities technology provides educators to build community with the students and families they serve.

Addressing Impossible Questions Aug 05, 2021

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Join us for a conversation with Dr. Ari Betof as we discuss how to address impossible questions. We'll also introduce EMA's new podcast available now!

Managing Change in Independent Schools Jul 23, 2021

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Please join us for a conversation with Dr. Mary Halpin Carter and Tom Olverson.

Mary is the head of school at the Derryfield School in Manchester, NH where she has been for eight years. Prior to her appointment to head of school she was a teacher, director of admission, and assistant head for faculty and academic programs, in addition to other roles.

Tom is a veteran of 38 years in independent schools, serving as a Head for 27 of those years. Today Tom is a search consultant at RG175 and has completed more than 18 head of school searches.

What's Your Recipe for Retention? Jun 24, 2021

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Please join us for a conversation with Brandi Eppolito. Brandi is the Vice President of Marketing at SchoolAdmin, which is now a part of FinalSite, providing admission and enrollment solutions to independent schools.

Prior to joining SchoolAdmin, Brandi was involved with marketing and content development for several for-profit organizations in Texas and was in recruitment, marketing and admission at The University of Texas.

SchoolAdmin recently launched The Recipe for Retention: Cooking up an award-winning retention strategy for your private school and they are soon to launch a new report titled, Widening the Aperture: Redefining the Enrollment Experience. We're excited to dig into both of these reports on this episode!

Let's Redesign the External Functions of the School Jun 10, 2021

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Join us for a conversation with Ann Snyder and Jennifer Hillen.

Ann is the Director of Independent and International Schools at The Council for Advancement and Support of Education. Prior to joining CASE, she was the Director of Enrollment and External Affairs at Stuart Hall School. Prior to Stuart Hall, she was in corporate marketing.

Jennifer is the Chief Learning Officer at the National Business Officers Association. Prior to joining NBOA, she worked in assurance and advisory services for Ernst & Young, she then joined Harpeth Hall School where she served as the business officer.

Exclusivity and Access in Higher Education May 27, 2021

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Join us for a conversation with Jeff Selingo. Jeff has written about higher education for two decades. He is the author of two New York Times bestsellers, a contributor to The Atlantic and the Washington Post, and a special advisor at Arizona State University. Jeff has been a keynote speaker at our annual conference and has been on the show twice before! Jeff's latest book Who Gets In & Why: A Year Inside College Admissions came out last fall.

The Ride to Independent Schools 2020-2021 May 13, 2021

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Please join s for a conversation with Chuck English. Chuck is the driving force behind English Marketing Works where he has successfully worked with dozens of schools, helping them achieve strategic goals through effective branding, messaging, marketing, and creative initiatives.

Chuck has written numerous e-books, reports, and journal articles on independent school marketing. In fact, he wrote EMA's last State of the Industry report that was released in 2019.

This year, Chuck authored EMA's Ride to Independent Schools 2020-2021 which is why we've asked him to join us today.

The Biggest Problems To Solve Apr 15, 2021

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Join us for a conversation with John Gulla and Grant Lichtman.

John is the Executive Director of the Edward E. Ford Foundation which seeks to improve secondary education by supporting U.S. independent schools and encouraging promising practices.

Grant is an internationally recognized thought leader on the transformation of K-12 education. He works with school teams to develop a comfort and capacity for change in a rapidly changing world.

Six More Predictions for 2021 Apr 01, 2021

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We asked our 2020 podcast guests to send us a short voicemail with their predictions for 2021 and the response was overwhelming! In fact, we have so much content we're doing a two-part episode on predictions for 2021. In this episode, you'll hear from Susan Emery, Suzanne Walker Buck, Nicole Oakes, Tim Fish, Kelly Page, and David Willows.

What are your predictions for 2021? Send us a voice memo at hmundahl@enrollment.org!

Six Predictions for 2021 Mar 18, 2021

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In this episode, you'll hear from Greg Martin, John Barrengos, Kevin Plummer, Kristen Mariotti, Ari Betof, and Kevin Folan!

What are your predictions for 2021? Send us a voice memo at hmundahl@enrollment.org!