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    Education

    The Enrollment Spectrum Podcast

    Welcome to The Enrollment Management Association’s (EMA) podcast series, “The Enrollment Spectrum.” Each episode will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join host Christina Dotchin, Vice President of Member Relations at EMA, as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.

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    Latest Episodes:
    Featuring the Confidently You Podcast Feb 23, 2023
    Show notes

    While you're waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like.

    We recently launched the Confidently You: Women in Leadership Podcast hosted by Rebecca Malotke-Meslin and Lynne Macziewski. On this new show, they explore what it means to be a woman in leadership in independent schools. On their show, Rebecca and Lynne cover a wide range of topics such as leading the school where your kids are students, celebrating your successes, and becoming a better risk-taker.

    We hope you enjoy this episode of Confidently You! Check out this show and all the shows we've recently launched at enrollment.org/podcasts.


    Five Marketing Tactics You Can Actually Use Right Now Feb 09, 2023
    Show notes

    Join us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you don't need an outside firm), refining your application process (a massive topic but we give you some ideas on how to start), and the differences between a rebrand and a new logo (that actually make sense).

    We hope you have as much fun listening to this episode as we did making it and stay tuned for part two of this series soon!


    Optimized for Social Impact Jan 26, 2023
    Show notes

    Please join us for a conversation with Dr. Vivienne Ming. Vivienne is a theoretical neuroscientist, entrepreneur, author, and mother of two. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine, and the New York Times. Co-founded with her wife Dr. Norma Ming, Socos Labs is a mad science incubator dedicated to solving some of the world's most pressing problems and she was a keynote speaker at AC22 in Orlando, Florida.


    Featuring the Different Perspectives Podcast Jan 12, 2023
    Show notes

    While you're waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like.

    We recently launched the Different Perspectives podcast hosted by Rohan Arjun and John Gentile. On this new show, they explore what diversity, equity, and inclusion looks like, sounds like, and feels like outside independent schools. Season one is out now featuring conversations with folks from the worlds of marketing, software, finance, and more.

    In this episode, we'll be featuring one of their shows for you to enjoy and you can check out all the shows we've recently launched at enrollment.org/podcasts.


    Live From AC22: Considerations for a Return to Admission Assessments Oct 20, 2022
    Show notes

    Join us live from AC22 for this episode of The Enrollment Spectrum Podcast! Are you considering a return to admission assessments as a part of your overall enrollment strategy? In this episode, we'll share best practices to get your whole school on board as well as common mistakes to avoid with our four guests:

    • Dr. Keith Wright, The Enrollment Management Association (NJ)
    • Dr. Nathan Kuncel, University of Minnesota (MN)
    • Amy Sayfie Zichella, Ransom Everglades School (FL)
    • John Hutchins, Phillips Exeter Academy (NH)

    Let's Take a Look Back at 110 Episodes Jul 07, 2022
    Show notes

    After 110 episodes of The Enrollment Spectrum Podcast our intrepid host Peter is moving on to the next stage of his career! Join us for a send-off episode where we reflect back and look ahead.

    But don't worry, even though our host is moving on the podcast will continue!


    Are You Thinking of Your Parents as Partners? Jul 07, 2022
    Show notes

    Please join us for a conversation with Renee DuChainey-Farkes. Renee was most recently the head of school at The Woodward School just outside of Boston, Massachusetts. Prior to joining The Woodward School Renee was the founding head of school at Kingsley Montessori School in Boston which started with 65 students and grew to an enrollment of more than 325.

    Renee is now working as a coach, consultant, and advisor to independent schools, both private and Montessori, looking at ways to further partner with parents in school communities. She also wrote 'Learning From Home' for the fall 2020 issue of The Yield.


    The Next Step Forward for DEI Jun 16, 2022
    Show notes

    Join us for a conversation with Nikki Turpin. Nikki is the Director of Diversity, Equity, and Inclusion at Chapel Hill-Chauncy Hall in Waltham, Massachusetts.

    A former teacher at Nashoba Brooks School in Concord, MA, she sits on multiple Inclusivity and Diversity Boards including the Bay State Brawlers and Hudson Sloop Clearwater and is a consultant for BeWellBeHere.

    Nikki's DEI work is motivated by her belief that everyone should feel like they belong, that their surroundings always feel like "a home," and that you are invited to be your authentic self, unapologetically every day.

    Nikki also recently wrote an article in the Fall 2021 issue of The Yield titled 'Diversity, Equity, and Inclusion: Next Step Forward.'


    How to Create an Enrollment Management Strategic Plan May 19, 2022
    Show notes

    Join us for a conversation with Josh Clark.

    Josh joined TASIS The American School in England in August 2020 as the Director of Student Recruitment and Admissions.

    In this episode, we'll hear Josh's thoughts on how to create an enrollment management strategic plan!


    What's New and Shiny (and tried and true) in Independent School Marketing Apr 28, 2022
    Show notes

    Please join us for a conversation with Angie Ward.

    Angie is the founder and president of Enroll Media Group based in Massachusetts and she has 15 years of experience in media and marketing, most of which have been within the education industry.

    Angie has helped over 200 colleges, universities, and K12 schools with result-driven digital marketing campaigns.


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