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    Education

    The Engineering Leadership Podcast

    We share the most critical perspectives, habits & examples of great software engineering leaders to help evolve leadership in the tech industry.

    Join our community of software engineering leaders @ www.sfelc.com!

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    Copyright: © 327413

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    Latest Episodes:
    Resilience engineering, learning from incidents and unintuitive perspectives on incident analysis w/ John Allspaw #116 Feb 07, 2023
    Show notes

    We cover resilience engineering & learning from incidents with John Allspaw, former CTO @ Etsy and current Founder & Principal @ Adaptive Capacity Labs! Co-hosted by Kenji Kiuchi (Head of Quality and Performance @ Postman) this episode also addresses common unintuitive perspectives within resilience engineering, strategies for effective incident response / problem solving, how to identify current sources of resilience, and practical tips for implementing these resiliency tactics in your organization today.

    ABOUT JOHN ALLSPAW

    John Allspaw (@allspaw) has worked in software systems engineering and operations for over twenty years in many different environments. John’s publications include the books The Art of Capacity Planning (2009) and Web Operations (2010) as well as the forward to “The DevOps Handbook.” His 2009 Velocity talk with Paul Hammond, “10+ Deploys Per Day: Dev and Ops Cooperation” helped start the DevOps movement. John served as CTO at Etsy, and holds an MSc in Human Factors and Systems Safety from Lund University.

    "The competitive advantage is not for a leader to say, ‘Why did it take so long to restore this issue or resolve this outage?’ A competitive advantage is, ‘Oh my God, that is amazing. Tell me what made this hard and what are any of the things that made it difficult to resolve? Is there anything I can do to help get out of the way for people to do the work?’"

    - John Allspaw

    ABOUT KENJI KIUCHI

    Kenji Kiuchi (@dr_kiuchi) is Head of Quality and Performance at Postman, an API platform whose mission is to maximize everyone's creativity through the power of connected software. There he leads a global team with a focus on maximizing user delight and innovating the practice of testing. Before coming to Postman, he spent several years ‘Helping people get Jobs” at Indeed. There, he worked on scaling teams and practice to optimize engineering delivery as well as leading Diversity, Inclusion and Belonging initiatives as an Associate Site Director. Prior to Indeed, Kenji spent several years as an Engineering Manager at Twitter where he led Quality efforts across monetization, growth, infra and the delivery of live video. When Kenji isn’t driving engineering excellence, he’s driving his motorcycle, spending quality time with his 3 daughters, and mentoring leaders across the globe.

    Check out our friends and sponsor, Jellyfish

    To learn more about Jellyfish and how they can help you increase engineering satisfaction and create happier, higher-performing engineering teams...

    Learn more at Jellyfish.co/elc

    SHOW NOTES:

    • John’s perspective on production (4:27)
    • What drove John toward resilience engineering (6:22)
    • How complex systems relate to resilience engineering (9:23)
    • Differences between robustness and resilience (13:13)
    • The role of productive adaptation in resilience engineering (17:26)
    • Identify sources of resilience already present in your organization (22:52)
    • Examples of unintuitive perspectives involving incident analysis (27:15)
    • How to make room for unintuitive perspectives (31:41)
    • Practical tips for implementing resiliency tactics & understanding incidents (36:12)
    • Rapid fire questions (39:51)

    LINKS AND RESOURCES

    • Learning From Incidents Conference 2023 - This is a forum for sharing stories of incidents, incident handling, and the learnings from software engineers who handle large-scale distributed software systems.
    • Hindsight and Sacrifice Decisions Blog Post on Adaptive Capacity Labs reaction to the NYSE halting trading to resolve an issue
    • Using Language by Herbert H. Clark - Herbert Clark argues that language use is more than the sum of a speaker speaking and a listener listening. It is the joint action that emerges when speakers and listeners, writers and readers perform their individual actions in coordination, as ensembles. In contrast to work within the cognitive sciences, which has seen language use as an individual process, and to work within the social sciences, which has seen it as a social process, the author argues strongly that language use embodies both individual and social processes.
    • Papers We Love Talk
    • Visual Momentum

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Leading through an economic downturn & bridging the gap between engineering & business w/ Ryan Graciano #115 Jan 31, 2023
    Show notes

    Ryan Graciano, Co-Founder & CTO @ Credit Karma, shares with us what it’s like to start a company during an economic downturn, how his leadership style had to evolve alongside Credit Karma’s growth, advice for running lean operations, bridging the gap between engineering & business, how to scale the business as the company matures, and identifying & correcting team/org dysfunctions. In addition, Ryan shares some of his favorite successful & failed leadership experiments that helped evolve his leadership style!

    ABOUT RYAN GRACIANO

    As a co-founder of Credit Karma and Chief Technical Officer, Ryan Graciano (@rmgraci) has grown the company’s engineering department from a one-man band into a team of hundreds, developing a technical framework to support the company’s rapid growth. His expertise and innovation has helped bring new levels of usability and sophistication to financial services technologies.

    Today, Ryan runs an ever-expanding group of engineers tasked with building out new products at pace while stressing a culture of agility and experimentation, even as Credit Karma reaches new levels of scale. As a leader, he serves as a constructive agitator, looking to break down traditional workplace hierarchies and empowering each member of his department with real influence over the future of the product.

    Ryan has a Bachelors degree in Computer Science from the Georgia Institute of Technology and spent five years at IBM before joining Credit Karma.

    "When I was earlier in my career, I really thought that the CTO's job was to know the most about the technology. Really, the CTO's job is to hire the people that know the most about the technology and then translate it to the business people who don't speak it at all.”
    - Ryan Graciano

    Looking for ways to support the show?

    Send a link to the show to your marketing team! https://sfelc.com/podcasts

    If your company is looking to gain exposure to thousands of engineering leaders and key decision-makers, we have sponsorship opportunities available.

    To explore sponsor opportunities, email us at sponsor@sfelc.com

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • What the early days at Credit Karma looked like (2:31)
    • Eng leadership lessons learned from the early-stage days (4:03)
    • Ryan’s advice on running lean & determining what matters most (5:42)
    • The inflection point when Credit Karma’s priorities shifted (8:31)
    • Strategies for bridging the gap between engineering & business (12:44)
    • What was most helpful for designing a monetization engine early on (15:07)
    • How Ryan’s leadership style evolved as Credit Karma expanded (16:37)
    • Frameworks for identifying areas of improvement as an eng leader (18:32)
    • Who do you hire first to scale yourself and your eng org? And other scaling principles (20:13)
    • How to identify deficiencies in your system (22:00)
    • An example of how detecting a dysfunction lead to systematic transformation (26:00)
    • Tips for hosting conversations that lead to buy in / alignment (28:29)
    • Ryan’s favorite failed leadership experiments (30:18)
    • Why it’s important for leadership teams to measure & respond (35:50)
    • Matching the vision for the organization to what you want to see in a product (37:04)
    • When adjustments have to be made to the org’s vision (42:18)
    • Rapid fire questions (43:40)

    LINKS AND RESOURCES

    • The Genome Odyssey - In The Genome Odyssey, Dr. Euan Ashley, Stanford professor of medicine and genetics, brings the breakthroughs of precision medicine to vivid life through the real diagnostic journeys of his patients and the tireless efforts of his fellow doctors and scientists as they hunt to prevent, predict, and beat disease.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Making Bold Decisions and Taking Risks in Your Career w/ Annie Cheng, Claire Hough, Lisa Gelobter & Arezoo Riahi #114 Jan 24, 2023
    Show notes

    Being a woman in a predominantly male industry can be challenging at times – and seeking the advice of successful women eng leaders can help inspire you to be bold! In this episode, we feature three women who shared their leadership stories & advice at ELC Annual: Annie Cheng, VP of Engineering @ Waymo; Claire Hough, CTO @ Carbon Health; and Lisa Gelobter, CEO and Founder @ tEQuitable. They discuss their career moves, along with strategies for combating disrespect in the workplace, finding work-life balance, overcoming imposter syndrome, and more. Mediated by Arezoo Riahi (Head of Equity, Inclusion, and Diversity @ Waymo), this is a high-energy episode you won’t want to miss!

    This is a featured session from ELC Annual 2022 - check out all of the sessions here: elc.community/public/content

    ABOUT ANNIE CHENG

    Annie (@annie_h_cheng) is a VP of Engineering at Waymo, an autonomous driving technology company with a mission to make it safe and easy for people and things to get where they are going. Prior to Waymo, Annie was a VP of Engineering at Nauto, an AI-powered automotive data platform that is improving the safety of commercial fleets today and the autonomous fleets of tomorrow. Before Nauto, Annie was VP of engineering at Yahoo responsible for the multi-billion dollar Web Search and Search Advertising business. Annie has a CS BA degree from Berkeley and MS degree from CMU.

    "Sometimes great opportunities are not conventional!"
    - Annie Cheng

    ABOUT CLAIRE HOUGH

    As CTO of Carbon Health, Claire leads engineering bringing over 25 years of experience as a technology leader. She has helped over a half dozen companies grow and scale to deliver impact-driving products and services, including Netscape, Napster, Nextag, and Udemy. Claire was named in the Forbes CIO Next List, which recognizes 50 top tech leaders who help shape the future of business and drive game-changing innovation. She is a Limited Partner at Operative Collective.

    "Don't let anyone take you down. Give yourself credit, have the resilience, and go after what you are looking for.”
    - Claire Hough

    ABOUT LISA GELOBTER

    Lisa Gelobter (@LisaGelobter) is the CEO and Founder of tEQuitable. Using technology to make workplaces more equitable, tEQuitable provides a confidential platform to address bias, discrimination, and harassment.

    Lisa has worked on products that have been used by billions of people and pioneered several Internet technologies, including Shockwave, Hulu, and the ascent of online video.

    Previously, at the Obama White House, Lisa was the Chief Digital Service Officer for the Department of Education, and prior to that she served as the Chief Digital Officer for BET Networks at Viacom.

    Lisa has been named one of Inc.'s 100 Women Building America's Most Innovative and Ambitious Businesses, Fast Company’s Most Creative People, and serves on boards for: the Obama Foundation, Times Up, and The Education Trust.

    Lisa is one of the first 40 Black women ever to have raised over $1mm in VC funding. She is also proud to be a Black woman with a Computer Science degree. Go STEM!

    "The message that I would like to convey is your otherness is what makes you unique and special. It's gonna make you a better engineer."
    - Lisa Gelobter

    ABOUT AREZOO RIAHI

    Arezoo Riah (@arezooriahi) is the first dedicated Head of Equity, Inclusion, and Diversity (EID) at Waymo, an autonomous driving technology company with a mission to make it safe and easy for people and things to get where they’re going.

    In her role, Arezoo is responsible for driving and executing a holistic EID strategy, helping Waymo continue recruiting, hiring and championing diversity. As a subject matter expert, Arezoo works closely with the executive team to build Waymo as a company where everyone belongs.

    Prior to Waymo, Arezoo led the diversity and belonging programs at Autodesk, where she evolved employee resource groups, designed inclusive hiring training, and launched global mentorship programming. She was also responsible for developing Autodesk’s diversity analytics, launching the company's diversity dashboard to understand trends and hot spots, and leading diversity communications. Prior to Autodesk, Arezoo also held roles in the nonprofit sector, notably serving as Director of TechWomen, an initiative providing professional development to women across the globe, and working with the U.S. Department of State.

    Arezoo holds a Masters in Public Policy from The University of Chicago and a Bachelor of Arts in International Affairs from The George Washington University.

    Looking for ways to support the show?

    Send a link to the show to your marketing team! https://sfelc.com/podcasts

    If your company is looking to gain exposure to thousands of engineering leaders and key decision-makers, we have sponsorship opportunities available.

    To explore sponsor opportunities, email us at sponsor@sfelc.com

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Why Claire jumped into a brand new industry at Carbon Health (2:31)
    • How Annie transitioned to the autonomous vehicles industry at Waymo (4:41)
    • What inspired Lisa to found tEQuitable after working for the Obama White House (7:38)
    • Annie’s big risk transitioning to search advertising & challenges faced (10:31)
    • Why Claire decided to move from engineering to product management (14:52)
    • Strategies for being bold & combating disrespect in the workplace (20:09)
    • Finding the balance between personal & professional life (22:48)
    • Advice for celebrating your wins (29:27)
    • Audience Q&As: tips for overcoming imposter syndrome (32:40)
    • Evaluate risk with a decision-making matrix (35:38)
    • What happens when you have a bad boss (39:48)
    • Lightning round – Claire, Annie, and Lisa’s best advice for women (42:12)

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Becoming A Force Multiplier w/ Cal Henderson & Maria Kazandjieva #113 Jan 17, 2023
    Show notes

    In this episode, Cal Henderson (Co-Founder & CTO @ Slack) and Maria Kazandjieva (Co-Founder @ Graft) discuss strategies for how to be a force multiplier within your organization! They cover Cal’s leadership journey & the early days of Slack, how to identify lateral inflection points, aligning your people throughout periods of change, tips for personal retrospectives on where you invest your time, and more. Additionally, Cal & Maria share plenty of frameworks for both identifying if you are currently a force multiplier & how to identify opportunities to inspire productivity in others.

    This is a featured session from ELC Annual 2022 - check out all of the sessions here: elc.community/public/content

    ABOUT CAL HENDERSON

    Cal Henderson (@iamcal) is the co-founder and CTO of Slack. He oversees Slack’s world-class engineering team and sets the technical vision for the company.

    In 2019, he was named a Fortune 40 Under 40 honoree and recognized by the World Economic Forum as a Young Global Leader.

    Previously, Cal built and led the engineering teams at Flickr, through its acquisition by Yahoo. An experienced technology leader and a popular speaker on engineering scalability, he authored the best-selling O’Reilly Media book Building Scalable Websites. Cal was also a pioneer in the use of web APIs, and created the basis for OAuth and oEmbed, now used by YouTube, Twitter and many others.

    Cal was involved in London’s early online network through his work with digital creative communities and the blogosphere. He has a BS in Computer Science and has received an Honorary Doctorate from Birmingham City University. He now resides in San Francisco.

    "What every leader needs to do is recognize when the things that you are spending your time on aren't aligned with what's really important or what's the most value that you can get out of your time. I think it's very easy to fall into the trap of having a very full calendar, feeling very busy, feeling like there's so many things to do and the things that you do don't move the needle in any way.”
    - Cal Henderson

    ABOUT MARIA KAZANDJIEVA

    Maria (@stranger_quark) is a co-founder and an engineering leader at Graft, an early-stage AI startup. Prior to that, Maria worked at Netflix, where her team earned two Emmy awards for technical achievement. She holds a PhD in Computer Science from Stanford University. Outside of work, you can find Maria kickboxing & trail running, baking & eating carbs, or relaxing with a non-fiction book and her two feline supurrvisors, Foosball and Gemma.

    Looking for ways to support the show?

    Send a link to the show to your marketing team! https://sfelc.com/podcasts

    If your company is looking to gain exposure to thousands of engineering leaders and key decision-makers, we have sponsorship opportunities available.

    To explore sponsor opportunities, email us at sponsor@sfelc.com

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Cal describes the early days & founding of Slack (2:24)
    • The many hats an eng leader wears during a company’s early stages (4:20)
    • How Cal identified key inflection points as Slack evolved (6:31)
    • Essential frameworks for successful reorgs (8:31)
    • Tips for getting more comfortable with delegating (10:49)
    • Why you should spend time & resources on developer productivity (13:31)
    • Defining the leadership version of dev tools (16:52)
    • Strategies for quickly aligning organizations through periods of change (20:04)
    • How to align your calendar with what is most important as an eng leader (22:01)
    • Cal and Maria’s tips for personal retrospectives on where you invest your time (24:54)
    • Audience Q&As: why Cal no longer codes for Slack (25:56)
    • Questions to help you identify opportunities to be a force multiplier (27:20)
    • How to measure the success of developer productivity (30:58)
    • Tips for handling force multiplier “killers” (34:33)
    • Why the most brilliant engineers are not only individually productive but also inspire productivity in others (36:50)

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Lessons on being deliberate w/ Megan Kacholia #112 Jan 10, 2023
    Show notes

    As eng leaders, there are many things outside of our control – however, Megan Kacholia (VP of Eng @ Google) believes being deliberate can help you realize the many factors you DO have control of. Megan provides real-life lessons from her own leadership journey on how to take ownership of your time/calendar, tips for saying “yes” & knowing when to say “no,” and strategies for communicating with authenticity. Megan also covers why it’s important as an eng leader to feel comfortable with feeling uncomfortable, frameworks for having difficult conversations, communicating with empathy, and how she balances her role in a part-time capacity.

    This is a featured session from ELC Annual 2022 - check out all of the sessions here:

    https://hubs.la/Q01wHBrS0

    ABOUT MEGAN KACHOLIA

    Megan Kacholia is a Vice President of Engineering within Google's Core organization. She is a leader in the Cross-Google Engineering (xGE) effort, which is responsible for company-wide technical coordination. Her passion is building effective teams and addressing barriers to help Googlers do their best work.

    Previously, Megan was and VP in Google’s Research organization, where her team’s work spanned machine learning in research as well as production, including products such as TensorFlow, and prior to that she had a long tenure in Google’s Ads organization, where she ran the serving system for Google’s DisplayAds business. Megan has a Bachelor's of Science in Computer Science from UIUC.

    “They ask you, 'Okay! You know, we need to get this thing really done by Friday!'

    Okay, fine. So I send my manager note, 'I'm taking care of that. But however... this, and this will not get done this week. Or I'm gonna delegate them to so-and-so. This is the trade-off I've made. Speak now or forever hold your peace. Here's what I'm doing.'

    And we move forward. People seem very surprised by this sometimes, but this has been one of the best ways I have found in engaging with not only my managers but my peers. In terms of making very clear, what's on MY plate.”

    - Megan Kacholia

    Looking for ways to support the show?

    Send a link to the show to your marketing team! https://sfelc.com/podcasts

    If your company is looking to gain exposure to thousands of engineering leaders and key decision-makers, we have sponsorship opportunities available.

    To explore sponsor opportunities, email us at sponsor@sfelc.com

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Megan’s leadership journey with Google & how she balances her role in a part-time capacity (02:39)
    • Questions to determine how to best spend your time (5:07)
    • Frameworks for saying “yes” – and why that also means saying “no” (8:40)
    • Be wary of situations where one person is the “lynchpin” (13:04)
    • Advice on providing honest, authentic feedback (14:27)
    • Strategies for having difficult conversations & knowing when to take a step back (16:25)
    • Embrace different perspectives (19:45)
    • Why it’s important as an eng leader to get used to discomfort (21:44)
    • Final thoughts on how to make deliberate decisions (24:23)
    • Audience Q&As: judging the quality of a decision separately from its outcome (26:07)
    • Examples of how saying “yes” helped fuel Megan’s career growth (27:44)
    • Techniques for communicating with empathy (30:30)
    • How to decide between the safe vs. difficult choice (31:44)
    • Megan’s advice on giving peer-to-peer feedback (33:10)
    • Tips for communicating appropriately & speaking out in the moment (35:50)
    • How Megan navigated a traditionally non-linear career move (38:33)
    • What to do if “no” in an unacceptable answer (41:36)

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    How to do an effective re-org w/ Aaron Erickson & Mike Tria #111 Jan 03, 2023
    Show notes

    Reorgs are never easy, often impacting eng teams – and that’s why they should always be a last resort. However, sometimes they are necessary for an org’s success! Mike Tria (Head of Eng @ Atlassian) joins Aaron Erickson (Co-Founder & CEO @ Orgspace) to discuss frameworks & strategies for implementing a successful reorg, why eng leaders should be involved throughout the entire reorg process, alternative solutions to reorgs, who is accountable when a reorg goes poorly, how to improve communication channels throughout a reorg, and implementing smooth transitions.

    This is a featured session from ELC Annual 2022 - check out all of the sessions here: https://hubs.la/Q01wHBrS0

    ABOUT AARON ERICKSON

    Aaron Erickson (@AaronErickson) is Co-Founder and CEO at Orgspace. Before Orgspace, he spent 30 years working in leadership roles, most recently as VP Engineering at New Relic. Over the course of his entire career, he has been an advocate for building better software. He spent a decade at ThoughtWorks, where he drove digital transformation via application of agile and continuous delivery. Aaron lives and works in San Francisco.

    "As managers when we've gone through reorgs they tend to be so painful and difficult to pull off that by the time we finish the reorg, all we wanna do is wipe our hands of it and be like, 'All right, I wanna move on to the next thing. Reorgs over!'

    How do you know it's successful? 'The changes are made in Workday. We sent the email. The reorg therefore is successful.'

    No, it is not! You have inserted an organ into the patient. You do not know if the organ will be accepted.

    - Mike Tria

    ABOUT MIKE TRIA

    Mike Tria is the Head of Engineering for Platform at Atlassian. Mike oversees Atlassian's global cloud infrastructure, identity & front-end platforms, enterprise offerings, and our third-party developer ecosystem. Mike has 15+ years of experience as a software engineer and leader, ranging from work at cloud-native startups to larger companies. He's built and run all facets of product development, including product management, design, engineering, QA, and SCM/release, but has mostly focused on SaaS, e-commerce, and building communities. As a former comedian, Mike also brings high energy and a sense of humor to the tough challenges he faces. He holds a B.S. in Computer Science from the Georgia Institute of Technology.

    Looking for ways to support the show?

    Send a link to the show to your marketing team! https://sfelc.com/podcasts

    If your company is looking to gain exposure to thousands of engineering leaders and key decision-makers, we have sponsorship opportunities available.

    To explore sponsor opportunities, email us at sponsor@sfelc.com

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Aaron & Mike’s experiences with good & bad reorgs (2:39)
    • Types of reorgs – starting with the quota reorg (5:03)
    • Defining the trend-chaser & its challenges (6:16)
    • The zombie reorg & why only 20% of reorgs find success (7:20)
    • How management by rumor reorgs can hurt your product & org (9:10)
    • The best reorg framework: strategy, organization, then people last (10:37)
    • Two major qualities of a successful reorg (13:58)
    • Involve your eng leaders early in the reorg process (18:02)
    • Traits of a reorg in wartime vs. peacetime (20:28)
    • Defining the reverse Conway maneuver (23:24)
    • Who should be held accountable when a reorg goes poorly? (25:04)
    • Audience Q&As: entering a reorg with a KPI thesis (28:08)
    • Improving the chain of communication & involvement during a reorg (30:19)
    • Alternatives to reorgs (32:39)
    • Strategies for setting your org up for success throughout continuous pivots (34:39)
    • Aaron & Mike’s views on functional vs. mission team structures (37:04)
    • How to support a reorg as an eng leader (39:35)
    • Tips for implementing smooth transitions throughout a reorg (41:32)

    LINKS AND RESOURCES

    • “The Re-org Rag” - video by Forrest Brazeal (@forrestbrazeal)

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Engineering Founder’s Takeover: Top-down / Bottoms-up sales strategy, pricing, and enterprise product adoption w/ Abi Noda #110 Dec 20, 2022
    Show notes

    This is a special episode from our new show “Engineering Founders” - Should you build B2C or B2B? What about implementing a top-down or a bottoms up sales strategy? How do you think about pricing? These are many of the dilemmas early founders face in the early stages. We sit down with Abi Noda to explore his experiences co-founding DX and Pull Panda and examine the differences, trade-offs and considerations behind building for consumer vs. B2B, pricing, early sales and product adoption strategies! For more episodes of Engineering Founders, subscribe here: https://engineering-founders.simplecast.com/

    P.S. The Engineering Leadership Podcast will return after the winter holidays on January 3rd!

    ABOUT ABI NODA

    Abi Noda is the CEO and co-founder of DX, the world's first developer experience management platform. He was previously the CEO and founder of Pull Panda, which was acquired by GitHub in 2019. At GitHub he led research collaborations with Dr. Nicole Forsgren, McKinsey, and Microsoft Research, which was the impetus for founding DX.

    "It's really good to try to sell starting on day one. That's probably, in my opinion, the best way to validate an idea, a B2B idea, is to try and go sell it and by sell it I mean literally go get money for like pre-committed customers. So it really de-risks a huge component of, I think, why these types of businesses fail, which is they just aren't able even identify, reach and successfully convert buyers.”

    - Abi Noda

    ABOUT DX

    DX is the world’s first developer experience management platform, helping organizations measure and improve top drivers of developer productivity and engagement.

    DX is designed by leading software engineering researchers, providing science-backed metrics, workflows, and education that empower teams to improve.

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Abi's journey founding DX and Pull Panda (3:07)
    • Building your business as a side-project for consumers vs. enterprise software (6:07)
    • If you just got laid off and want to start a business, you need to hear this (10:02)
    • The best way to validate a B2B idea (12:44)
    • Differences with how you talk about your product in a competitive vs. uncompetitive market (15:58)
    • How to think about pricing for bottoms-up or top-down sales motion (17:17)
    • Choosing the right persona to pursue as customers (20:58)
    • How experience at large companies can help you understand how to approach enterprise product adoption (24:44)
    • Investor expectations with bottoms-up/top-down sales and identifying ICPs (32:06)
    • Incentivizing users to adopt new features (34:12)
    • Closing deals and getting to the implementation stage (37:51)
    • How Abi maximized advisor relationships (40:04)
    • Rapid fire questions (45:27)

    LINKS AND RESOURCES

    • Lenny Rachitsky’s Newsletter - a weekly advice column about product, growth, and your career.
    • 7 Powers: The Foundations of Business Strategy - Hamilton Helmer’s comprehensive business strategy guide centered around power and the conditions that create the potential for persistent differential returns.
    • Nail It Then Scale It - Nathan Furr and Paul Ahlstrom’s guide to increasing success and reducing risk when launching a high-growth company.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Authentic networking, community building, and digital transformation w/ Yvette Pasqua #109 Dec 13, 2022
    Show notes

    We cover building community & digital transformation with Yvette Pasqua, CTO @ Exos! She shares her leadership journey from MeetUp to Exos and how her experiences shaped her views on the importance of community and effective networking. We also discuss principles for creating authentic meetup experiences, how Yvette navigated her Head of Eng search without a recruiter, the importance of asking others for help, and how Exos navigated the opportunities & challenges through their digital transformation.

    ABOUT YVETTE PASQUA

    Yvette (@lolarobot) is the CTO of Exos where she leads the product and engineering teams with a focus on continuous improvement, iteration, and using data to launch products that help our members become healthier and achieve their wellness, life, and work goals.

    Prior to joining Exos, Yvette led Product and Engineering at Haven, a health tech startup, and was the CTO at Meetup. Yvette’s career has included leadership roles at startups and product development firms building products like Grindr and the Olympics video player. She’s on the Board at Chloe Capital, a VC firm that invests in women-led seed-stage companies.

    Yvette lives in Brooklyn and Rhinebeck, NY with her wife, daughter, and wheaten terrier.

    “Yeah, of course during the conversation I will bring up, ‘Hey, I'm looking for a head of engineering. do you know anything? Do you have any advice? What have you thought of are the best characteristics for someone in that role?”

    It's a long-term play, but I think the important thing is to be really upfront with your intention for the chat. And to deliver on that in an authentic way. And to not BS someone and say, ‘Hey, I wanna network!’ And then throw a job in their face and a job description.

    -Yvette Pasqua

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Building technology with community in mind at MeetUp and Exos (2:20) (0:07)
    • How community and in-person experiences inspire Yvette’s career decisions (5:40)
    • What Yvette learned about networking / community building from MeetUp (7:10)
    • Principles for creating meaningful, authentic gatherings (10:54)
    • Why setting boundaries & expectations encourages group psychological safety (12:38)
    • How Yvette successfully navigated her Head of Eng search without a recruiter (14:32)
    • Strategies for targeting potential hires that you haven’t met before (17:40)
    • Ask others for advice (21:31)
    • Tactics for reaching out to people in an authentic way (23:40)
    • Prioritizing time for networking conversations (27:55)
    • Behind the digital transformation at Exos from a primarily coaching model (32:37)
    • How Exos continuously models growth mindset (37:42)
    • When digital transformation reaches a turning point (39:44)
    • Rapid fire questions (42:38)

    LINKS AND RESOURCES

    • The Pragmatic Engineer by Gergely Orosz (blog/newsletter) - The #1 technology newsletter on Substack. Highly relevant for software engineers and engineering managers, useful for those working in tech. Written by engineering manager and software engineer Gergely Orosz who was previously at Uber, Skype/Microsoft, and at high-growth startups. (follow Gergely on Twitter @GergelyOrosz)
    • Software Lead Weekly by Oren Ellenbogen (newsletter) - A weekly email for busy people who care about people, culture and leadership.
    • Level Up by Patrick Kua (newsletter) - Level Up delivers a curated newsletter for leaders in tech. Ideal for busy people such as Tech Leads, Engineering Managers, VPs of Engineering, CTOs and more.
    • Lenny’s Newsletter by Lenny Rachitsky - A weekly advice column about product, growth, and your career.
    • The Art of Gathering by Priya Parker (book) - Priya argues that the gatherings in our lives are lackluster and unproductive — and they don't have to be. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. (Patrick’s most gifted book)

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Building a startup-within-a-startup w/ Heidi Williams #108 Dec 06, 2022
    Show notes

    In this episode, we discuss frameworks & strategies for building a “startup-within-a-startup” with Heidi Williams, Head of Engineering for Grammarly Business @ Grammarly! She shares stories about her leadership style while revealing the benefits of & considerations for creating a startup-within-a-startup, sourcing ideas & hosting knowledge-sharing meetings, identifying adjacencies in your user base, communicating challenges between individuals & teams, developing leading indicators, and more.

    ABOUT HEIDI WILLIAMS

    Heidi Williams (@Heidivt73) is Head of Engineering for Grammarly Business, our product offering for professional teams and organizations.

    At Grammarly, Heidi is inspired by the potential impact the product can have as a platform, with the opportunity to help reduce conflicts and misunderstandings in communication and educate people on how to be more inclusive and equitable.

    Before coming to Grammarly, Heidi served as VP of Platform Engineering at Box, founded WEST Diversity and Inclusion, and was co-founder and CTO of tEQuitable, a confidential platform addressing issues of bias, discrimination, and harassment in the workplace. Heidi was at Adobe for 17 years and most notably was a founding engineer on Dreamweaver, which democratized web development in the late 1990s.

    Heidi volunteers as a technical advisor for PaymentWorks and Raise For Good. Her expertise and perspective have been featured in Built In SF and the podcasts Stayin’ alive in Technology, Dev Interrupted, and CTO Connection.

    As a lifelong soccer player, Heidi’s often on the pitch; she’s also an avid hiker, bicyclist, and kayaker. She once hiked with her husband across England, 192 miles coast to coast (with B&Bs and pub stops along the way).

    Heidi studied at Brown University, where she earned a BS in computer science. She also attended Stanford University’s Executive Institute.

    And so now you have this chasm where we'd have these weird conversations around what machine learning features should we build for Grammarly business? And neither side could understand what the other person's context was to come up with an idea.

    We struggled with that for a little bit until we really just put people in a room and, and it did exactly that. We said, "Here is the user research, five critical communication challenges within a company. You know what technology you have. You know how organizations work. Get together and just talk about, you know, your peanut butter, your chocolate. What can we make here? Let's have a Reese Peanut butter cup...!"

    -Heidi Williams

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • Heidi’s favorite “startup-within-a-startup” moments with Grammarly & Grammarly Business (1:56)
    • What you can learn from the “PDF as MVP” approach (4:36)
    • How early conversations impacted the final product & eng team functions (5:40)
    • The benefits of building a startup-within-a-startup (9:21)
    • Considerations when making the decision to become a multi-product company (11:19)
    • Identifying the adjacencies within your current user base (13:24)
    • The difference between discovering a new market & building the next feature (14:32)
    • How to source new ideas & encourage innovation in your eng team (15:31)
    • Frameworks for communicating challenges across different teams / individuals (21:02)
    • Strategies for facilitating knowledge-sharing meetings (24:55)
    • Fostering a culture of healthy, positive idea jams (26:50)
    • Heidi’s advice on the cadence of idea jams for a startup-within-a-startup (28:15)
    • What the execution / maturity pathway process looks like (29:49)
    • Heidi’s hypothesis behind merging a product with the greater business (33:04)
    • How to navigate dependencies when your product is in the incubator phase (35:51)
    • Keys for determining the end game of a product – pathway to success or time to wind down? (40:09)
    • Why it’s important to develop leading indicators to determine your product’s success (42:16)
    • Rapid fire questions (43:40)

    LINKS AND RESOURCES

    • 99% Invisible - 99% Invisible is a sound-rich, narrative podcast hosted by Roman Mars about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.
    • Code Switch - This podcast tackles the subject of race with empathy and humor. They explore how race affects every part of society — from politics and pop culture to history, food and everything in between.
    • Freakonomics Radio - Discover the hidden side of everything with host Stephen J. Dubner , co-author of the Freakonomics books. Each week, Freakonomics Radio tells you things you always thought you knew (but didn’t) and things you never thought you wanted to know (but do) — from the economics of sleep to how to become great at just about anything, plus the true stories of minimum wage, rent control, and the gender pay gap.
    • Hidden Brain - This podcast explores the unconscious patterns that drive human behavior and questions that lie at the heart of our complex and changing world.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Sustaining multi-phase, long-term tech transformation w/ Paul Dix #107 Nov 29, 2022
    Show notes

    We cover how to sustain long-term transformational projects with Paul Dix, CTO & Founder @ InfluxData! This high-energy conversation reveals the history behind InfluxDB and its multi-phase, long-term transformation over the past 10 years. Plus we discuss how to know when it’s time to take your company to the next level, identifying the right people for your eng teams, integrating multiple teams into an org re-architecture, and building open-source products/communities!

    ABOUT PAUL DIX

    Paul (@PaulDix) is the creator of InfluxDB. He has helped build software for startups, large companies, and organizations like Microsoft, Google, McAfee, Thomson Reuters, and Air Force Space Command. He is the series editor for Addison Wesley’s Data & Analytics book and video series. In 2010 Paul wrote the book Service Oriented Design with Ruby and Rails. In 2009 he started the NYC Machine Learning Meetup. Paul holds a degree in computer science from Columbia University.

    "What I need is a small team of focused people who are on board, who can be focused on getting this done and we'll prove it out as we go.

    And I think the mistake I made with the 2.0 cloud product was we got way too many of people involved way too quickly, right? I think for the initial phases of project, it's actually advantageous to have a smaller team.

    - Paul Dix

    Interested in joining an ELC Peer Group?

    ELCs Peer Groups provide a virtual, curated, and ongoing peer learning opportunity to help you navigate the unknown, uncover solutions and accelerate your learning with a small group of trusted peers.

    Apply to join a peer group HERE: sfelc.com/peerGroups

    SHOW NOTES:

    • The history behind InfluxDB & its multi-phase, long-term transformation (1:53)
    • InfluxDB’s first transformational phase featuring time series data (5:48)
    • Phase 2.0 & shifting to a cloud-first delivery model (7:50)
    • Challenges & opportunities faced in the current phase of InfluxDB (9:31)
    • How Paul decided it was time to take the company to the next level (11:38)
    • Making a bet on Rust (14:25)
    • Why making an early announcement helped push Phase 3.0 forward (16:02)
    • Strategies for identifying the right people for your eng team (19:06)
    • How to optimize community insights when tailoring your vision (21:56)
    • Tips for resolving disagreements between eng team members (24:45)
    • Frameworks for executing long-term vision & achieving alignment (26:21)
    • Processes for integrating other teams into an org’s re-architecture (29:55)
    • The impact of Conway’s Law on team structure & open-source software (32:07)
    • Considerations for managing large, open-source projects (36:40)
    • Rapid fire questions (37:56)

    LINKS AND RESOURCES

    • “The Happiness Hypothesis” by Jonathan Haidt - Each chapter is an attempt to savor one idea that has been discovered by several of the world’s civilizations -­ to question it in light of what we now know from scientific research, and to extract from it the lessons that still apply to our modern lives.
    • “The Fate of Rome” by Kyle Harper - How devastating viruses, pandemics, and other natural catastrophes swept through the far-flung Roman Empire and helped to bring down one of the mightiest civilizations of the ancient world

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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