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    Arts

    The Ellechat Podcast

    In this weekly podcast, Lauren Hooker from Elle & Company transparently shares all of her online business and blogging strategies, branding and design tips, and marketing tactics to help creatives start and scale their business. Whether you’ve just taken the leap into entrepreneurship or you’ve been in the game for years, Lauren’s easy to understand, step-by-step teaching will help you pursue your passion on your own terms.

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    Latest Episodes:
    017: Planning for your most productive year yet Dec 31, 2018

    The New Year marks a clean slate. It’s prime time for planning and goal setting, and while you may plan and set goals with good intentions, you won’t be able to carry them out if you aren’t productive. So in this first Ellechat podcast episode of 2019, I’m sharing 7 of my best productivity tips to help you start this year off on the right foot and actually make progress toward your business goals.
    To download the 2019 calendars: https://www.elleandcompanydesign.com/library
    To read productivity blog posts: https://www.elleandcompanydesign.com/blog/
    To sign up for the newsletter:
    https://www.elleandcompanydesign.com/

    016: Business spotlight on Sai Hossain of Crowdcast Sep 26, 2018

    In this episode, Lauren discusses a recent shift away from online courses towards Software as a Service (SaaS) in the creative industry. She chats with Sai Hossain, the CEO & Founder of Crowdcast, about how he came up with Crowdcast, how he brought this platform to life, and where his business is headed in the future.

    015: 3 ways to save time and expand your reach on Instagram Aug 15, 2018

    In this episode, Lauren discusses three ways to save time and expand your reach on Instagram -brainstorm a big list of ideas, plan ahead, and batch tasks.

    014: Balancing life as a new full-time mom + part-time entrepreneur Aug 02, 2018

    In this episode, Lauren discusses changes to the Ellechat format and five ways she’s balancing life as a new full-time mom and part-time entrepreneur after giving birth to baby Eli in April. Are you a working mom? Lauren would love feedback on this topic in the Elle & Company Community Facebook group: https://www.facebook.com/groups/elleandcocommunity/

    013: 7 simple ways to start creating better business graphics Mar 22, 2018

    While most people may be able to spot good design and bad design, few know exactly what makes some graphics more visually appealing than others.
    Designing eye-catching graphics isn’t a guessing game. In this week’s Ellechat, I’ll be sharing 7 simple design fundamentals that will help you create better business graphics today, regardless of your design experience. Join me!

    012: Big things I'm doing differently in 2018 Jan 14, 2018

    In this week’s episode, I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business.

    These changes aren’t a step-by-step plan at what you should be doing. Instead, they’re a preview of what you can look forward to. I’m going to be sharing why I’m switching things up and making adjustments so that you can utilize those lessons in your own business.

    This year will definitely look different, but I’m excited to share my plan with you. See you soon!

    011: Business spotlight on Lara Casey of Cultivate What Matters Dec 16, 2017

    Lara Casey is the mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happenand Cultivate.

    She’s the business woman behind Cultivate What Matters, but she’s also a wife and a mom to three small kids. She leads a growing team of talented women, she’s in the process of writing her third book, she just started homeschooling...and somehow she manages to keep it all together!

    I invited Lara as my first guest in the Business Spotlight story to share her story along with how she’s able to cultivate what matters in both her business and her home.

    I’m personally so excited for this one. Join us!

    010: Why I deleted 7,000 subscribers from my list Nov 10, 2017

    I know the title of this Ellechat sounds crazy. We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?!

    No it wasn’t by accident. It was a strategic move that’s actually helped my list and increased my engagement. And I have the stats to prove it.

    I’m sharing those stats, along with the reasoning behind this seemingly crazy move, in this week’s Ellechat. Join me!

    Show Notes
    009: How to handle the emotional ups and downs of running a business Nov 03, 2017

    Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves.

    Are perfectionism, procrastination, and comparison holding you back from launching and building your creative business?

    If so, I’ll be sharing how I’ve learned to deal with all of the above in the last 4 years since starting Elle & Company in this week’s Ellechat. Join me!

    Show Notes
    008: How a non-salesy weekly webinar series can transform your business Oct 27, 2017

    What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch.

    We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t know about you, but that’s annoying from an attendee perspective and overwhelming from a host perspective!)

    But webinars don’t have to be used solely for promotion. They don’t have to be hosted once in a blue moon. And they definitely don’t have to be salesy.

    In this week’s Ellechat, I’m sharing how a non-salesy weekly webinar series can not only benefit but transform your business. Join me!

    Show Notes
    007: 12 proven ways to increase your website traffic today Oct 20, 2017

    So you launched your website. You spent a bunch of time perfecting the design, layout, photos, and copy, and you even have your blog up and running.

    You check your analytics to see how many people are flooding into your site day after day, but the numbers are few. Where is everyone?

    It’s easy to get discouraged. Especially when a higher number of visitors has the potential to open doors down the road, whether it’s a sponsorship opportunity, collaboration, job offer, book deal, or a new client.

    In this week’s Ellechat, I’ll be sharing 12 proven methods for increasing your website traffic today. Join me!

    Show Notes
    006: My simple, no-frills approach to launching new offerings Oct 07, 2017

    There’s plenty of talk out there about marketing your products and services, but a lot of expert launch strategies involve intense email sequences (that often overwhelm your list), pay-per-click Facebook ads, lots of bonuses, product bundles, and so on.

    And while they may be helpful for some, these strategies can quickly get complicated and overwhelming for most creative business owners, especially those who are a one-man team.

    Launches don’t have to be complicated, salesy, or manipulative.

    If you’re preparing to launch a new offering - whether it’s a service or a product - you’ll walk away from this Ellechat with a new perspective on launches and gain some tangible steps for successfully promoting your new idea to your audience.

    Show Notes
    005: So you're thinking of hiring an assistant? Sep 29, 2017

    Creative entrepreneurs play many roles and wear many hats. So it’s inevitable that at some point, you might consider lessening your load and delegating tasks by bringing on the help of an assistant.

    Whether hiring an assistant is in your near or distant future, you probably have a lot of questions. When is the best time to bring on an assistant? How do I find the right person? How much do I pay them? What are some best practices for training them? How do I maintain a good working relationship?

    I’m sharing my experience in hiring help and answering those questions in this week’s Ellechat webinar. Join me!

    Show Notes
    004: How I grew my waiting list to 250+ prospective clients Sep 21, 2017

    For new service-based entrepreneurs, one of the greatest challenges is finding, attracting, and booking clients. You may not have a large portfolio, a large audience, or client testimonials. You may not have much experience or expertise. And chances are, you’re probably in a very saturated, competitive industry.

    I remember being in that position. And in less than a year and a half, I was able to grow my client waiting list to well over 250 prospective clients.

    If that sounds crazy to you, than this will be even more shocking: I didn’t do anything out of the ordinary to build my waiting list. All the steps I implemented can be executed by you, too, and I’m sharing them in this week’s Ellechat!

    Show Notes
    003: 24 time-saving hacks for busy entrepreneurs Sep 16, 2017

    As a business owner, your time is limited. You’re wearing several different hats and juggling many roles, each of which requires precious time out of your day. And chances are, you probably don’t have many hours to spare.

    So I’ve rounded up my 24 favorite time-saving hacks - one for each hour of the day - in hopes of helping you create a little more room in your busy schedule.

    Show Notes
    002: Clever ways to use Instagram stories to promote your business Sep 08, 2017

    Instagram stories are a fantastic, engaging way to promote your business and drive traffic to your website. But just like any great marketing platform, it can be hard to come up with clever content ideas.

    So in this week’s Ellechat, I’m sharing several clever ways to use Instagram stories that will differentiate your business and catch the attention of potential clients.

    Show Notes
    001: If I were starting my business from scratch, this would be my game plan Sep 06, 2017

    So you want to start a business. You have a ton of motivation and excitement at first, but all of a sudden reality sets in.

    There are so many tasks involved, the majority of which you’ve never tackled before. You’re way out of your comfort zone, overwhelmed by all the things that need to get done.

    Where do you even begin? Wouldn’t it be nice to have a step-by-step list of what to conquer and when?

    Well, you’re in luck! In this week’s Ellechat, I’m sharing my step-by step list of what to focus on when you’re trying to get your business off the ground.

    Show Notes

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