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    Business

    The Economics of Everyday Things

    Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.

    To get every show in the Freakonomics Radio Network without ads and a monthly bonus episode of Freakonomics Radio, start a free trial for SiriusXM Podcasts+ on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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    Copyright: © All Rights Reserved

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    Latest Episodes:
    95. Airplane Food Jun 09, 2025
    Show notes

    Everyone loves to complain about it — but preparing a meal that tastes good at 35,000 feet is harder than you might think. Zachary Crockett will have the fish.

    • SOURCES:
      • Molly Brandt, innovation chef for North America at Gategroup.
      • Chris Kinsella, chief commercial officer for North America at Gategroup.
      • Guillaume de Syon, professor of history at Albright College.
    • RESOURCES:
      • "No Thanks, Grandma, I’m Saving Room for Airplane Food," by Christine Chung (New York Times, 2023).
      • "The Golden Age of airplane food is over. The future: Snacks and sustainability." by Natalie Comptom (The Washington Post, 2019).
      • "Why does food taste different on planes?" by Katia Moskvitch (BBC, 2015).
      • "And to Penny-Pinching Wizardry," by Claudia Deutsch (New York Times, 2001).
      • "The Pioneering Years: Commercial Aviation 1920–1930," by Rich Freeman (U.S. Centennial of Flight).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    94. Fireworks Shows Jun 02, 2025
    Show notes

    Every year, America celebrates its independence with millions of dollars worth of explosives imported from China. Zachary Crockett lights a fuse and backs away quickly.

    • SOURCES:
      • JJ Brau, fireworks coordinator for J&M Displays.
      • Mark Johnson, vice president of J&M Displays.
    • RESOURCES:
      • "The explosive history of fireworks, from ancient China to Revolutionary America," by Joe Hernandez (NPR, 2024).
      • "July 4 fireworks fiasco solved – technically," by Jonathan Horn (The San Diego Union-Tribune, 2016).
      • "The Fireworks King," by Damian Paletta and Emily Rauhala (The Washington Post, 2018).
      • "Exploding The Mystery Of Blue Fireworks," by Short Wave (2013).
      • "How Do Fireworks Make Shapes?" by Natalie Wolchover (Live Science, 2011).
    • EXTRAS:
      • "Agreement Between The City of Rapid City and J&M Displays, Inc. for Annual Fireworks Displays" (2023).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    93. Pearls May 26, 2025
    Show notes

    These glistening round gemstones have come a long way since your grandmother's time, but procuring them is still a lot of work. The world is Zachary Crockett’s oyster.

    • SOURCES:
      • Jeremy Shepherd, C.E.O. of Pearl Paradise.
      • James Brown, owner of Cygnet Bay Pearl Farm.
    • RESOURCES:
      • "Pearls Have Acquired a New Luster Among Young Designers," by Victoria Gomelsky (New York Times, 2024).
      • "The Value of Pearls: A Historical Review and Current Trends," by Akitsugu Sato and Laurent Cartier (GemGuide, 2022).
      • "From Single Source to Global Free Market: The Transformation of The Cultured Pearl Industry," by Russell Shor (Gems & Geology, 2007).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Little League (Replay) May 19, 2025
    Show notes

    Youth baseball — long a widely accessible American pastime — has become overrun by $10,000-per-year, for-profit travel leagues. Zachary Crockett peers inside the dugout.

    • SOURCES:
      • Linda Flanagan, author.
      • Nick Mackenzie, future New York Yankees shortstop.
      • R.J. Mackenzie, physical education teacher and baseball dad.
      • John Miller, journalist and baseball coach.
    • RESOURCES:
      • "The Cost of Youth Baseball Is Getting Absurd," by Adam Minter (Bloomberg, 2024).
      • "Perfect Game Sees Prosperity Thanks To New Investments In Youth Sports," by Wayne G. McDonnell, Jr. (Forbes, 2024).
      • "How America Sold Out Little League Baseball," by John W. Miller (America Magazine, 2022).
      • "In Youth Sports, Talent Helps but Money Rules," by Roman Stubbs (The Washington Post, 2022).
      • Take Back the Game: How Money and Mania Are Ruining Kids Sports and Why It Matters, by Linda Flanagan (2022).
      • "State of Youth Sports: Parents, Policymakers Better Appreciate Physical Activity, Face Barriers to Help Kids Play," by Jon Solomon (The Aspen Institute, 2022).
    • EXTRA:
      • Take Back the Game: How Money and Mania Are Ruining Kids Sports and Why It Matters, by Linda Flanagan (2022).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    92. Data Centers May 12, 2025
    Show notes

    Where is “the cloud,” anyway? It’s in a bunch of nondescript warehouses all over the country. Zachary Crockett serves up the story.

    • SOURCES:
      • Chris Kimm, senior vice president of global customer care and customer experience at Equinix.
      • Raul Martynek, C.E.O. of DataBank.
      • Clayton Rosati, associate professor of geography at Bowling Green State University.
    • RESOURCES:
      • "How Data Center Alley Is Changing Northern Virginia," by Mac Carey (Oxford American, 2025).
      • "Noisy, Hungry Data Centers Are Catching Communities by Surprise," by Sean Patrick Cooper (The New York Times, 2024).
      • "As Data Centers for AI Strain the Power Grid, Bills Rise for Everyday Customers," by Evan Halper and Caroline O'Donovan (The Washington Post, 2024).
      • "Data Plantation: Northern Virginia and the Territorialization of Digital Civilization in 'The Internet Capital of the World'," by Clayton Rosati, Aju James, and Kathryne Metcalf (Online Media and Global Communication, 2023).
      • "A New Front in the Water Wars: Your Internet Use," by Shannon Osaka (The Washington Post, 2023).
    • EXTRAS:
      • "Why Is It So Hard (and Expensive) to Build Anything in America?" by Freakonomics Radio (2023).
      • Data Center Map.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    91. Roller Coasters May 05, 2025
    Show notes

    A new thrill ride can cost an amusement park $20 million or more — but roller coasters attract customers like nothing else. Zachary Crockett must be at least this tall to host this episode.

    • SOURCES:
      • Korey Kiepert, engineer and partner at The Gravity Group.
      • Dennis Spiegel, owner and founder of International Theme Park Services.
    • RESOURCES:
      • "These two amusement park giants just merged. Rollercoaster fans are nervous," by Nathaniel Meyersohn (CNN, 2024).
      • "1,000-foot-tall roller coaster may soon be a reality," by Brady MacDonald (Seattle Times, 2024).
      • "A Century of Screams: The History of the Roller Coaster," (PBS).
      • "The Business of Building Roller Coasters," by Zachary Crockett (Priceonomics, 2014).
      • Roller Coaster Census Report.
      • The Gravity Group.
    • EXTRAS:
      • "January 1884: First U.S. Patent for a Roller Coaster," by LaMarcus Thompson (Advancing Physics, 2004).
      • American Coaster Enthusiasts.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    90. Closed Captions Apr 28, 2025
    Show notes

    It takes a highly skilled stenographer — and some specialized equipment — to transcribe TV dialogue in real time at 300 words per minute. Will A.I. rewrite the script? Zachary Crockett tries to keep up.

    • SOURCES:
      • Doug Karlovits, general manager at Verbit.
      • Katie Ryan, live steno captioner at Verbit.
    • RESOURCES:
      • "The Long Case for Machine Shorthand," by Sam Corbin (New York Times, 2024).
      • "Caption This: Why Subtitling Is Big Business Amid the Content Boom," by Kirsten Chuba (The Hollywood Reporter, 2023).
      • "Everyone Watches TV with Subtitles Now. How’d That Happen?" by Wilson Chapman (IndieWire, 2023).
      • "When is Captioning Required?" (National Association of the Deaf).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    89. Locksmiths Apr 21, 2025
    Show notes

    The ability to get into any home, car, or safe can be lucrative — but fixing locks is a tough business. Zachary Crockett gets the key information.

    • SOURCES:
      • Wayne Winton, owner of Tri-County Locksmith Service.
      • Philip Mortillaro Sr., co-owner of Greenwich Locksmiths.
      • Philip Mortillaro Jr., co-owner of Greenwich Locksmiths.
    • RESOURCES:
      • "Tools of the Trade," by Tim O'Leary (Locksmith Ledger International, 2022).
      • "KeyMe Plans To Use New $35 Million Funding Round To Build 10,000+ Retail Locations," by Marley Coyne (Forbes, 2020).
      • Tri-County Locksmith Service.
      • Greenwich Locksmiths.
    • EXTRAS:
      • LockPickingLawyer Youtube Channel.

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    88. Fortune Cookies Apr 14, 2025
    Show notes

    Those tiny treats that predict your future may come free at the end of a Chinese meal, but they’re big business (and not Chinese). Zachary Crockett will go on a long journey.

    • SOURCES:
      • Jennifer 8. Lee, documentarian and author of The Fortune Cookie Chronicles.
      • Norman Wong, C.E.O. of Wonton Food.
    • RESOURCES:
      • "Canadian Influencer’s Amazement at Absence of Fortune Cookies in China Restaurants Triggers Amusing Online Discussion About Origins of Snack," by Yating Yang (South China Morning Post, 2024).
      • "Fortune Cookies: They’re Japan’s Best-Kept Secret!" by Thalia Harris (Sakuraco, 2023).
      • "What I Learned Eating at 8,000 Chinese Restaurants," by Zhaoyin Feng (BBC News, 2021).
      • The Fortune Cookie Chronicles, by Jennifer 8. Lee (2008).
      • "Lottery Winners Find Good Fortune in Cookies," (NBC News, 2005).
    • EXTRAS:
      • "Girl Scout Cookies," by The Economics of Everyday Things (2023).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    87. Ski Areas Apr 07, 2025
    Show notes

    When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary Crockett shreds the pow.

    • SOURCES:
      • Andrew Gast, general manager of Mt. Ashland Ski Area.
      • Rob Goodell, chief operating officer at Loveland Ski Area.
    • RESOURCES:
      • "State of the U.S. Ski Industry" (National Ski Areas Association, 2024).
      • "U.S. Ski Resorts in Operation During 2023/24 Season" (National Ski Areas Association, 2024).
      • "Snowmaking 101" (Snow State).
      • Loveland Ski Area.
      • Mt. Ashland Ski Area.
    • EXTRAS:
      • "What it Takes to Run a Nonprofit Ski Hill," by Lily Ritter (Ski, 2020).

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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