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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

108. Simple SEO you can do today! Apr 26, 2022

Show notes

Does the thought of working on your SEO make your head hurt?

Even though you're worried about missing an opportunity, or worse, doing something completely wrong, you're not ready to hire an Expert.

Sound about right?

If this is how you're feeling right now, I want you to know it's normal.

This episode is FOR you:Listen in as I talk with our Member Success Coach, Tina about the 3 SEO opportunities many store owners miss, AND, the 3 simple tasks you can do that will get you on the right track.

And, we even made you a Guide, so you don't have to take notes.

Get your copy of Simple SEO for Store Owners here: www.thesocialsalesgirls.com/108

107. How Connor saved his Business using SEO Apr 19, 2022

Show notes

Today I'm talking to Connor Meakin, the Founder of Bluebird Provisions.

Bluebird Provisions sells bone broth. Pre Covid, Bluebird's sales were exclusively to brick and mortar grocery stores. The Company was growing and Connor's days were busy managing and growing the wholesale channel.

Everything changed in March 2020, when stores stopped ordering Bone Broth, and Connor's sales ground to a halt.

In the summer of 2020, Connor was almost broke and scrambling for cash to keep his Company alive.

There was no budget for ads, so Connor decided to figure out how he could use SEO to get some traffic to his site.

Listen in and hear:

The first steps Connor took to get traffic What he did next His results

And…

How you could apply this strategy too!

See Connor's site here: https://bluebirdprovisions.co/

106. The TikTok strategy that exploded Sylvie's sales Apr 12, 2022

Show notes

If you've been wondering if TikTok is worth all the "work" you'll put into it, this episode is for you!

Listen in, and meet Sylvie Roy, the owner of eclairlips.com.

Sylvie's traffic has exploded in just 3 months. All because she started an account on TikTok.

The most exciting part is that her visitors from TikTok have become buyers.

In fact, her conversion rate from TikTok is 1.2%. It's an amazing result.

I think it's Relationship marketing that scales fast.

Listen in and get all the details -How Sylvie got started on TikTok -What's working for her now -Her genius strategy for turning visitors into buyers -How she creates content -How she has repurposed her videos successfully

105. What's working in 2022: Part 3 Apr 05, 2022

Show notes

I get to see behind the scenes of a lot of successful eCommerce stores.

And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year.

Contact marketing is working right now, in 2022!

What's the most valuable way to grow your list?

Using a popup on your site

Even though we all kind of hate pop-ups, the fact remains that they work, numbers don't lie, and just to give you an example, even in my tiny little business, at Sock Doggo, my popup brings in leads that generate a lot of revenue over time.

For a little more than a year, I've been using a popup that offers 15% off your order

And what I know, is that even though most of those people don't make a purchase right away, over the past year, 30.15% of them have made a purchase

That's a big clue because my conversion rate is hovering around 1% And when I know that 30 out of every 100 contacts from my popup leads to a sale, I know what to focus on.

In a little more than a year, those contacts have placed 253 orders which are 24% of all my sales.

When you put it that way, its some of the most important work I can do

Maybe you're telling yourself that - that's great, but my popup doesn't really work.

I know what you mean - because I see a lot of pop-ups, and most of them are not set up in a way that will get them a lot of leads.

Listen in, and I'll share the 3 most common reasons that you aren't collecting enough leads. And, I'll tell you what you can do to fix it.

Download my guide to creating Pop-ups that convert here: www.thesocialsalesgirls.com/105

104. What's working in 2022: Part 2 Mar 29, 2022

Show notes

When you're looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I'm going to share it all on the inside, come listen.

We're all working hard to get sales. I think most are working hard, and often what I see is that from the outside, it can look like 2 store owners are doing the same things to get sales - and they are - except for some subtle differences that might not be that noticeable.

So I'm going to talk about it now - grab a pen, we'll go through all 3, I'll give you examples, and then you can go apply them to your business.

103. What's working in 2022: Part 1 Mar 22, 2022

Show notes

As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we've gained since March 2020.

We have been lucky when Business owners in many other industries have struggled just to remain open.

But with the world opening up, 2022 is turning out to be a tougher year for growth for most of us.

So we need to make some changes to the work we do.

I want you to flip your thinking about the value of quick wins vs playing the long game.

Over the next few weeks - I will share what's working now to get more sales- for our members and for me.

The episodes will be actionable episodes, so grab a pen and make some notes.

Today I'm encouraging you to think strategically about your business.

Get focused on generating more leads every day.

I'll tell you how. It's not so hard!

102. 3 Things I'm doing to grow wholesale sales Mar 15, 2022

Show notes

Do you sell wholesale?

Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire.

We imported our products from Shopify, added in the shop information, and then waited.

Over the 4th quarter of 2021 and Q1 of 2022, we've managed to get 17 "smallish" orders from Faire.

The best part of working with Faire is how easy it is. When I compare it to managing wholesale orders at Wee Squeak, it's like night and day.

For store owners like me, Faire is worth every penny we pay in commission.

Recently I started thinking about what would happen if we actually put some effort into growing our wholesale sales.

The good news is that our Member Success Coach, Tina Bar-On, has experience growing sales on wholesale platforms like Faire.

So I booked a call with Tina, grabbed my assistant Becca, and we made a plan.

Listen in to our meeting and walk away with the 3 action steps we're taking to grow our sales on Faire. Come listen. These are no cost actions that will pay you back in no time!

101. Think out of the box for organic growth with Suzi Dafnis Mar 08, 2022

Show notes

This year I'm all in on collaborations.

Here's why: I want to grow my business, but I don't think only using ads is a sustainable solution I know that a lead by referral is worth way more than a paid lead I actually like meeting others and working together towards a common goal

And finally,

Now, more than ever, I think all of us need connection with others if only to see that people are mostly good.

The thing with collaborations is that it's not always easy to get started. And like everything of value to your business, there is effort required, and the return on investment comes over time.

When I was thinking about how I could help you see a path to finding some great people to collaborate with, and showing you how it could work, I knew that my good friend Suzi Dafnis does this beautifully. And lucky for us, she can show us how we can do it too.

Get your 3 Step Blueprint here: www.thesocialsalesgirls.com/101

100. The fear that will keep you stuck Mar 01, 2022

Show notes

Today I'm sharing a story about my business that I never thought I would share.

It's kind of embarrassing.

For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle.

Recently, I became aware of just how many people struggle with this very same thing.

It's paralyzing. It took me years to find a solution.

So today I'm telling you about my big fear, how it held me back for years, and how I was finally able to move forward.

I know there are some people who will get it, and I know my story can help you.

99. Do this and "disaster-proof" your business with Sam Gilhooley Feb 22, 2022

Show notes

What would happen to your business if you suddenly weren't able to work?

Would it survive?

In June of 2019, Sam was suddenly incapacitated by a mysterious illness that kept her bedridden for 17 months. Scary, right?

But here's the good news. Before she got sick, Sam was actively working on automating her lead generation, email systems, and outsourcing a few key tasks.

Even though her intention was to build a foundation that freed up more time for her to work on sales, what actually happened was that she set her business up to weather the storm that was ahead.

Listen in as we talk about the few things (it really is only a few) Sam implemented that kept the sales rolling in and allowed her to keep paying herself even though she was not able to work.

It's a perfect plan that we should all implement.

See Magnetix here: https://www.magnetixtherapy.com/

Connect with Sam and her journey with Lyme disease: https://www.facebook.com/livingwithlyme.co.uk

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