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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

Changing the Game as an Entrepreneur Feb 04, 2020

Show notes

Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball. Meade walks us through the process of building a new business and growing a following for a new game on this episode.

Learning to Become a Leader in Business Feb 03, 2020

Show notes

Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those people whose leadership skills he most admired. That's what set him on the path to creating The Learning Leader Show and writing his book, Welcome to Management, both of which he discusses on this episode.

What's Podcasting Got To Do With Marketing? Jan 29, 2020

Show notes

Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be harnessed to become a powerful marketing tool.

Using Personalized Video to Build Relationships Jan 28, 2020

Show notes

Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connection with your prospects and customers by putting a face to your name over digital communications with the use of personalized video. Beute talks about why he's passionate about personalized video, shares use cases for the technology, and talks about how he sees personalized video changing the landscape of sales and marketing.

Building Stronger Connections with Colleagues and Clients Jan 23, 2020

Show notes

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

The Biggest Social Media Trends to Watch in 2020 Jan 22, 2020

Show notes

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

Business Lessons Learned on the Baseball Field Jan 21, 2020

Show notes

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.

Using AI with Human Touch to Create Great Social Content Jan 16, 2020

Show notes

Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able to craft tons of high-quality short-form social media posts. Bradley Chernis shares more about how the tool works, why it's effective, and how you can start creating more meaningful content for your business.

Incorporating Storytelling Into Your Sales Process Jan 15, 2020

Show notes

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

What Megatrends Will Shape Your Business? Jan 14, 2020

Show notes

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight into how anyone can learn to spot megatrends in their industry.

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