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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

Why Voice AI Is Ready for Prime Time Feb 25, 2026

Show notes

Voice agents are moving from novelty to true revenue infrastructure—and businesses that treat them like strategic roles instead of talking FAQs are pulling ahead. In this episode, John Jantsch sits down with Ryan Murha of Yodify to explore how purpose-built voice AI agents can qualify leads, guide buyers, facilitate conversations, and even create new revenue streams for creators and brands. They break down how multi-layered LLM orchestration, brand voice alignment, and AI guardrails reduce hallucinations and improve real-world performance. If you're curious about using voice AI for business development, customer experience automation, or scalable personalization, this conversation shows why voice AI is finally ready for prime time.

Today we discussed:

00:00 Voice AI Fundamentals

02:32 Prompt Strategy, Personas, and Sales Roles

05:17 Critically Thinking Voice Agents

08:33 Voice Agent Framework

10:02 AI Transparency, Ethics, and Trust

11:43 Building and Testing AI Agents

14:59 Guardrails, Gemini, and Limitations

16:41 Integration, Monetization, and Pilots

19:59 Closing Thoughts and Contact Info

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Build a Business People Can't Imagine Losing Feb 19, 2026

Show notes

Building a Business People Can't Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You'll learn how to design experiences that move people from satisfaction to true advocacy using a five-step emotional blueprint. If you want to create emotional connection, strengthen brand loyalty, and build a company customers and employees can't imagine a world without, this conversation shows you how.

Today we discussed:

00:00 Why Love Belongs in Business

03:25 Measuring Love and Experience Intelligence

07:22 Designing Consistent Experiences

11:57 Broken Experiences and Process Thinking

14:33 Designing Love Into Onboarding

18:22 Love as a Strategic Advantage

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👉 Get Your Free Prompts: https://dtm.world/freeprompts

How Small Businesses Can Grow Their Own Talent Feb 18, 2026

Show notes

Hiring ready-made talent is harder than ever, especially for small businesses competing in an AI-driven job market. In this episode, workplace futurist Alexandra Levit explains how work-based learning programs can help small businesses build a sustainable talent pipeline while addressing the youth employment crisis. Learn how apprenticeships, internships, and mentorship-driven workforce development strategies can close the skills gap, strengthen community ties, and improve employee retention. If you are looking for practical ways to recruit, train, and retain skilled workers without relying solely on traditional college degrees, this conversation offers a clear, actionable roadmap.

Today we discussed:

00:00:00 Introduction

00:00:23 Building a Talent Pipeline with WBL

00:00:56 What Is Work-Based Learning?

00:02:19 Youth Employment Crisis and Skills Gap

00:04:38 Trade Stigma and Shifting Labor Demand

00:07:08 GPS Education Partners Model

00:13:16 Starting Small: Employer Playbook

00:17:22 Certifications, AI Skills, and Metrics

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

How to Reduce Taxes and Build Real Wealth Feb 12, 2026

Show notes

What if your biggest expense isn't your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you're an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.

Today we discussed:

00:00 From Umpire to Wealth Advisor

03:07 Reinventing After a Career Setback

06:52 Biggest Tax Myths Business Owners Believe

10:30 What to Do After a Banner Revenue Year

12:57 Salary vs Distributions Explained

14:35 Multi-State Employees and Tax Strategy

16:36 Why 401k Plans Still Win

18:31 Paying Your Kids Through Your Business

21:07 How to Connect with Jack

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Rethinking Workflows in the Age of AI Feb 11, 2026

Show notes

AI is moving fast but most organizations were never built for this kind of speed. John sits down with Stephen Wunker to explain why simply adding AI tools is not enough. They explore how to redesign business processes, identify golden workflows, and build an AI infused organization with strong governance and data foundations. You will learn how distributed intelligence, experimentation, and leadership alignment can unlock real productivity gains and smarter decisions across your company.

Today we discussed:

00:00 The Octopus AI Model

04:20 AI Risks and Data Guardrails

08:16 Golden Workflows

13:22 The Three Hearts of AI

15:31 Super Intelligent Firms

17:04 AI Marketing Agility

19:02 Rethinking Work With AI

21:04 Where to Learn More and Connect

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Selling Outcomes Instead of Services Feb 05, 2026

Show notes

Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be.

Today we discussed:

00:00 Why Transformation Matters Now

11:43 Productizing Transformation

14:00 Pricing and Outcome-Based Models

16:48 Messaging Around Who Customers Become

20:16 How to Start a Transformation Strategy

24:28 Connect With Joe

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

AI Is a Survival Skill for Consultants Feb 04, 2026

Show notes

AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical.

Today we discussed:

00:00 How AI Wiped Out Steve's Business

03:54 What an AI-Native Consultant Really Is

08:11 Giving AI the Right Context

11:53 Choosing AI Platforms Without Lock-In

14:54 Deliverables for Humans and AI

17:37 Guardrails for Safe AI Work

20:22 Steve and SimpleConsultants

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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Why Goals Fail and How to Change the Odds Jan 29, 2026

Show notes

Most goals do not fail because of a lack of motivation. They fail because people misunderstand the odds. Kyle Austin Young explains why goal setting breaks down, how hidden risks quietly derail progress, and how his probability hacking framework helps leaders and entrepreneurs intentionally improve their chances of success. The conversation explores decision making under uncertainty, resilience, and why thinking about what could go wrong is often the smartest path forward. If you want a more realistic, strategic way to achieve big goals, this episode reframes how success actually works.

Today we discussed:

00:00 Why Goals Are About Odds, Not Motivation

03:22 Thinking Negative to Prevent Failure

04:06 Probability Hacking and the Success Diagram

07:39 How to Build a Success Diagram Step by Step

09:09 Why Averaging Odds Fails Your Goals

11:55 Failure, Repetition, and Multiple Attempts

15:38 Advantage, Persistence, and Playing the Odds

18:26 Edison, Experiments, and True Resilience

20:05 Why Reverse Engineering Success Is Risky

21:27 Where to Connect

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Marketing Chaos Ends With a Real System Jan 28, 2026

Show notes

Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works.

Today we discussed:

00:00 Why Marketing Feels Chaotic in 2025

02:21 What a Marketing OS Is and Why It Matters

04:53 Strategy-First Marketing for Small Business

08:14 Turning Strategy Into Marketing Campaigns

09:25 SOPs and Workstream Engine for Marketing

12:54 How AI Fits Into Modern Marketing Systems

15:24 Scorecards, Metrics and Marketing Dashboards

17:57 Monthly Momentum Meetings for Marketing Teams

20:27 Quarterly Optimization for Better Results

22:33 Agency vs Fractional CMO Service Models

24:32 Book a Call

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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Curious Leaders Build Stronger, Smarter Teams Jan 22, 2026

Show notes

Curiosity is not a soft skill. It is one of the strongest predictors of leadership performance and team success. In this episode, John Jantsch talks with leadership strategist and researcher Debra Clary about why curious leaders build stronger, smarter teams and how asking better questions drives engagement, trust, and results. They explore how curiosity can be learned, measured, and practiced, especially in high pressure leadership environments. You will learn how bold questions can reshape culture, unlock performance, and help leaders move from giving answers to developing people.

Today we discussed:

00:00 Start

01:51 Improv, Stand-Up, and the Book Journey

03:18 Curiosity as a Superpower and Its Decline

04:40 Data Linking Curiosity to Performance

06:09 From Having Answers to Coaching Teams

09:28 Curiosity Myths and Key Traits

10:57 Measuring and Training Curiosity

12:00 Bold Questions and Team Engagement

13:18 Case Study: Defining the Real Problem

16:26 When Curiosity Is Missing at Work

18:55 Curiosity Habits Leaders Can Use

20:28 Where to Connect

Rate, Review, & Follow

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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