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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

What You Should Be Tracking In Your Marketing Efforts And Why Aug 24, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with.

Resources I Mention:

The Marketing Assessment — Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

How To Create A Culture Of Learning And Growth Aug 18, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School's late Clayton Christensen. She's also the author of the book — Smart Growth: How to Grow Your People to Grow Your Company.

More About Whitney Johnson:

Her book – Smart Growth: How to Grow Your People to Grow Your Company
Disrupt Yourself Podcast

Take The Marketing Assessment

Take the Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

How SEO Has Evolved Over The Years Aug 17, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

More About Dale Bertrand:

His agency — Fire & Spark
Contact – Dale@fireandspark.com

Take The Marketing Assessment:

Marketing Assessment

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

The 5 Stages Of Marketing Every Business Moves Their Customers Through Aug 11, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship.

Resources I Mention:

Get the Kindle version of The Ultimate Marketing Engine for just $2.99 (during the month of August 2022)
Learn more about my book The Ultimate Marketing Engine

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

How High-Performers Overcome Customer Indecision Aug 10, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.

More About Matt Dixon:

Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision.

Take The Marketing Assessment:

Marketingassessment.co

How To Connect, Converse, And Convert Through Social Media Listening Aug 04, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She's also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care.

More About Brooke Sellas:

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

10 Essential Website Elements Every Homepage Needs To Have Aug 03, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the 10 essential website elements every homepage needs to have.

Resources I Mention:

The Website Essentials Workbook

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

The Anti-Time Management Strategy That Actually Gives You Your Time Back Jul 28, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 "best and brightest young businessmen" in Hawaii. He's the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping.

More About Richie Norton:

Connect with and learn more about Richie — RichieNorton.com
Get Richie's 90-day action plan
Pre-order a copy of his book — Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

The Power Of Regret Jul 27, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Daniel Pink. Daniel is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward, published in February. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan's books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. He lives in Washington, DC, with his family.

More About Daniel Pink:

Get a copy of his latest book — The Power of Regret: How Looking Backward Moves Us Forward
Learn more about his work — DanPink.com

Take The Marketing Assessment:

Marketingassessment.co

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.

The Rising Importance Of Images In Google Search Jul 21, 2022

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB and SAAS marketplaces. He is also assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada.

More About Mike Blumenthal:

Nearmedia.co
Send Mike an email – mblumenthal@nearmedia.co
Connect with Mike on Twitter

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

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