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    Business

    The Duct Tape Marketing Podcast

    Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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    Copyright: © John Jantsch. All rights reserved.

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    Latest Episodes:
    The Future of Remote Work Feb 08, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. He lives in NYC, plays guitar, has seen over 1000 concerts and even promoted big rock acts while in college. Our conversation delved into the future of remote work, addressing the challenges of the talent crisis, harnessing diversity, and the role of AI upskilling.

    Key Takeaways

    Embark on a transformative journey with Rob Levin in this Duct Tape Marketing Podcast episode as he unveils strategies for navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Discover the importance of accessing a wider pool of talent, integrating remote team members into company culture, and investing in continuous learning initiatives. Whether you're a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob's insights will empower you to build a thriving business that stands the test of time.

    More About Rob Levin:
    • Connect with Rob on LinkedIn - linkedin.com/in/robertslevin/
    • Visit WorkBetterNow - workbetternow.com/

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    How To Produce Better Content With Collaborative AI Feb 07, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.

    Key Takeaways

    In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.

    You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.

    More About Kate Bradley Chernis:
    • Connect with Kate on LinkedIn - linkedin.com/in/katebradley/
    • Visit Lately AI - lately.ai/
    • Subscribe to see Lately on Youtube - youtube.com/LatelyAI

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    Understanding Research Engine Optimization and Its Impact on SEO with Shama Hyder Feb 06, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

    Key Takeaways

    Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms.

    Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape.

    More About Shama Hyder:
    • Connect with Shama on LinkedIn - linkedin.com/in/shamahyder
    • Check out her Website - shamahyder.com
    • Visit Zen Media - zenmedia.com

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    Crushing the Founder's Curse: Unlocking Business Value Beyond Yourself Feb 01, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.

    Key Takeaways

    Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.

    More About Ryan Deiss:
    • Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/
    • Visit Scalable.co - scalable.co/
    • Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn

    Mastering Email Deliverability: The Crucial Changes You Must Make in 2024 Jan 31, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices.

    Key Takeaways

    Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns.

    More About JT Beckham:
    • Connect with JT on LinkedIn - linkedin.com/in/jt-beckham/
    • Connect Active Campaign on LinkedIn - linkedin.com/company/activecampaign

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts

    Strategic Fitness: Elevate Your Acumen, Allocation, and Action Jan 30, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. Rich reveals his game-changing 3A Method to elevate your business acumen, resource allocation, and strategic action. Join us as we explore the intricacies of strategic fitness and how it can revolutionize your approach to business success.

    Key Takeaways

    In this episode, Rich and I discuss the transformative 3A Method, emphasizing the mastery of business acumen, strategic resource allocation, and purposeful strategic action. Learn the importance of consistently evolving your business acumen, reallocate resources strategically throughout the year, and prioritize actions aligned with your strategic goals. Rich introduces the concept of the Strategic Quotient (SQ) as a tool to measure and enhance strategic thinking skills. Whether you're a seasoned executive or an aspiring entrepreneur, these insights provide a roadmap to elevate your strategic fitness and navigate your business towards unparalleled success.

    More About Rich Horwath:

    • Connect with Rich on LinkedIn - linkedin.com/in/richhorwath/
    • Visit his The Strategic Thinking Institute - strategyskills.com/
    • Get a copy of Strategic - strategic-book.com/

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

    activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Future-Proofing Your Consulting Career Jan 25, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We explored the transformative impact of Artificial Intelligence on consulting, dived into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing strategy.

    From understanding the dynamic landscape reshaped by AI to gaining insights into client trust-building strategies and implementing unique pricing models, this episode provides a roadmap for future-proofing your consulting career. Join us for a deep dive into the intersection of AI, trust-building, and groundbreaking pricing models that are shaping the future of the consulting industry.

    More About David Fields:
    • Connect with David on LinkedIn - linkedin.com/in/davidafields/
    • Visit his Website - davidafields.com/
    • Get a copy of The Irresistible Consultant's Guide to Winning Clients - amzn.to/3tTCixD

    Connect with John Jantsch on LinkedIn

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    How To Build A Successful Online Community Jan 24, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen, the Co-Founder and CMO of Circle, the all-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams.

    Andrew and I discuss:

    • How to create and manage a successful online community
    • How to foster deeper connections within your community
    • Key strategies that set top-performing communities apart
    • Valuable lessons for anyone looking to cultivate a vibrant, engaged community online
    More About Andrew Guttormsen:
    • Read the 2024 Community Benchmarks Report - https://circle.so/2024-creator-community-report
    • Connect with Andy on LinkedIn - linkedin.com/in/andrewguttormsen/
    • Visit Circle the all-in-one community platform - https://circle.so/

    Rate, Review, & Follow on Apple Podcasts

    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

    Unlocking Your Life's Creative Brief Jan 23, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Dive into the conversation as we explore the essence of creative briefs and how they can be applied not only to businesses but to our personal lives for profound transformations.

    Key Takeaways

    A practice born from personal crisis, The Life Brief Method guides individuals through life's crossroads with clarity and intention. In this episode Bonnie emphasizes the importance of embracing the "get messy, get clear, get active" approach, advocating for small, intentional shifts over grand gestures for lasting change. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations. Whether it's understanding the art of small shifts or recognizing that the key to transformation lies in openness to self-discovery, Bonnie Wan provides actionable insights to unlock your life's creative brief and embark on a journey towards intentional living.

    More About Bonnie Wan:
    • Connect with Bonnie on LinkedIn - linkedin.com/in/bonniewan/
    • Connect with Bonnie on Instagram - instagram.com/bonniewanofficial/
    • Visit her Website - thelifebrief.com/
    • Get a copy of The Life Brief - amazon.com/Life-Brief-Playbook-No-Regrets-Living/dp/1982195509
    Get Your Free AI Prompts To Build A Marketing Strategy:
    • Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Mastering Intrigue: How to shoot video that doesn't suck Jan 18, 2024
    Show notes

    In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn't Suck, where he shares invaluable insights into creating compelling and effective marketing videos.

    Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience. Discover the crucial elements that contribute to the success of a video, from storytelling techniques to understanding your audience's needs.

    Key Takeaways

    Embark on a transformative journey into the world of video production with Steve Stockman in this episode of the Duct Tape Marketing Podcast. Gain insights into the power of intrigue, emphasizing authentic storytelling over sensational tactics to captivate your audience from the first few seconds. Steve highlights the importance of preparation, urging creators to consider their audience's needs and deliver value through thoughtful planning.

    Simplifying the technical aspects, he dispels the myth that expensive equipment is crucial, focusing on the storytelling element. Learn to storify your marketing videos, turning mundane showcases into engaging narratives that resonate with your audience. Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience's time. Elevate your video marketing game with Steve Stockman's actionable insights for creating compelling, engaging, and impactful content.

    More About Steve Stockman:
    • Connect with Steve on LinkedIn - linkedin.com/in/customproductions/
    • Connect with Steve on Instagram - instagram.com/stevestockman/
    • Visit his website - stevestockman.com/
    • Get a copy of How to Shoot Video That Doesn't Suck - amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239
    Get Your Free AI Prompts To Build A Marketing Strategy:
    • Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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