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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

How to Future-Proof With Sustainable Business Practices May 22, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New York Times, The Wall Street Journal, NPR, Fast Company, and Bloomberg. She is also the author of "You Can't Market Manure at Lunchtime and Other Lessons from the Food Industry for Creating a More Sustainable Company." Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies.

Key Takeaways

With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. She emphasizes the importance of defining sustainability specific to one's industry, advocating for a tailored approach that resonates with both internal stakeholders and customers. Through real-world examples, such as the challenges faced by industrial hog operations, Ganzler highlights the significance of firsthand experiences in driving genuine change.

Ganzler also discusses the critical role of authenticity and personal passion in sustainability efforts. She warns against superficial commitments driven solely by market trends, underscoring the need for sincere and strategic initiatives that align with a company's core values and operational capabilities. Additionally, Ganzler introduces the concept of the Circle of Responsibility Matrix, a tool used to track and manage sustainability commitments, ensuring continuous progress and adaptation in the face of changing circumstances.

By integrating these insights, businesses can navigate the intersection of profitability and sustainability, making meaningful changes that benefit the environment, society, and their bottom line.

Connect with Maisie Ganzler on LinkedIn - linkedin.com/in/maisie-ganzler/

Grab a copy of You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company - amazon.com/You-Cant-Market-Manure-Lunchtime/dp/1647825679/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Find Ease with Remarketing: The Future of Ad Targeting May 16, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.

Key Takeaways

Larry Kim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.

More About Larry Kim:

Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/
Visit his Website -customers.ai/

Rate, Review, & Follow on Apple Podcasts

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Make Money From Your Passion May 15, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success.

Key Takeaways

With over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures.

More About Christian Brim:

Connect with Christian Brim on LinkedIn - linkedin.com/in/christianbrim/
Visit his Website - christianbrim.com/profit-first-for-creatives/
For follow up questions and a special offer - coregroupus.com/dtm-podcast

How to Master the Science of Learning May 09, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive research and exploration into the science of learning, Scott Young has uncovered fascinating insights into how individuals can master the art of acquiring new skills effectively. In this episode we cover the core principles of learning and how they can be applied in various contexts, from mastering video games like Tetris in navigating paths to mastery.

Key Takeaways

Scott Young sheds light on the science of learning, emphasizing the importance of optimizing cognitive load, embracing the value of copying, leveraging teaching as a tool for deepening understanding, drawing parallels between retro gaming and the learning processes of today to access best practices, By incorporating these insights into your learning journey, you can unlock your full potential and achieve mastery in your business or any domain they choose to pursue.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Win The Consumer Boredom-Span May 08, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Allan Dib. Through his extensive experience as a rebellious marketer and serial entrepreneur, Allan Dib has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today's saturated landscape.

Key Takeaways

Allan Dib, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today's saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success.

More About Allan Dib:

Connect with Allan Dib on LinkedIn - linkedin.com/in/allandib/
Visit his Website - leanmarketing.com/

How to Navigate the New Era of SEO May 02, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the 'dark web' to proven strategies in repurposing content.

Key Takeaways

In this episode you'll learn:

1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition.

3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts.

4. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.

5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines.

By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth.

More About Dale Bertrand:

Connect with Dale Bertrand on LinkedIn - linkedin.com/in/dalebertrand/
Visit his Website - fireandspark.com/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

How To Tell Data-Driven Stories May 01, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research.

Key Takeaways

Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content.

More About Michele Linn:

Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/
Visit her Website - mantisresearch.com/

This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

How to Be an Entrepreneur in 2024 Apr 25, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics".

Key Takeaways

In this episode you learn:

The importance of structured goal setting
a disciplined approach to business
Market testing for product validation
Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success.

More About Paul Cheek:

Connect with Paul Cheek on LinkedIn
Visit his Website

The Art of Posing Quality Questions Apr 24, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he's pioneered innovative approaches to leadership. His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights.

Key Takeaways

Jeff Wetzler, co-CEO of Transcend, introduces the ASK approach, a framework aimed at elevating organizational communication, by fostering curiosity, creating safe spaces, posing quality questions, listening actively, and reflecting on learnings, individuals can unlock the power of curiosity for enhanced collaboration and growth.

More About Jeff Wetzler:

Connect with Jeff Wetzler on LinkedIn - linkedin.com/in/jeff-wetzler-9ba3824/
Visit his Website - askapproach.com/

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Gain Freedom With The "Hands-Off" CEO Blueprint Apr 18, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson.

Through her company "Hands-Off CEO", she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients' net profit monthly so they can focus on growth. She shares her wisdom as a published author of

"The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You" and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO.

Key Takeaways

Mandi Ellefson, founder of Hands-off CEO, shares her journey from overwhelming debt to multimillionaire status by transforming consulting agencies into self-sustaining enterprises. She stresses the importance of building systems that allow businesses to thrive without the constant presence of the CEO. Mandi distinguishes between growth and scale, highlighting the need to create capacity and systems for consistent results. She advocates for productizing services based on outcomes and emphasizes the mindset shift required to embrace delegation and empower teams. For actionable insights and Mandi's scalability checklist, visit hands off ceo.com.

More About Mandi Ellefson:

Connect with Mandi on LinkedIn
Visit her Website

This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun.

Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today.

If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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