The Duct Tape Marketing Podcast

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Solving the Marketing Leadership Gap for Small Business Dec 18, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.

As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.

Today we discussed:

[0:00] Opening
[01:50] The Leadership Gap in Marketing
[02:57] Why Marketing Leadership Matters
[03:39] Steps to Fix Marketing Leadership Gap
[08:48] Marketing Leadership as a Service

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

How the Right Creators Can Transform Your B2B Marketing Dec 12, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Today we discussed:

[01:02] Who is Nick Bennett?
[01:40] Defining Influencer Marketing in B2B vs B2C
[03:51] Best Practices for B2B Marketing and Influencer Integration
[06:48] Challenges and Misconceptions in B2B Influencer Marketing
[08:48] Successful Product Launch with Influencer Program
[11:34] Effectiveness and Authenticity in Influencer Partnerships
[15:23] Navigating Global Influencer Marketing
[18:47] Niche Focus and Controversial Content for Engagement

More About Nick Bennett

Nick Bennett's website - http://www.tackgtm.com
Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Empower Your Team: Learn to Lead Across Differences Dec 11, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams. Stephanie, a trailblazer in private aviation as the first African American woman to lead a private jet company, shared insights from her book, Ally Leadership: How to Lead People Who Are Not Like You.

Our conversation explored the evolving dynamics of modern workplaces, the importance of building bridges across differences, and actionable strategies leaders can use to foster inclusion and trust. Whether you're managing diverse teams, navigating generational divides, or seeking tools to lead empathetically, Stephanie's advice is a game-changer for today's leaders.

Today we discussed:

[0:00] Opening
[01:03] Who is Stephanie Chung?
[01:40] Introduction to ALLY Leadership
[03:12] Diversity in Leadership: Broadening the Conversation
[05:09] Cultivating Cultural Intelligence and Effective Leadership
[14:21] Overcoming Unconscious Bias Through Human Connection
[20:16] Barriers and Benefits of Leading Diverse Teams
[22:57] Creating a Psychologically Safe Workplace

More About Stephanie Chung

Stephanie Chung's website - http://www.stephaniechung.com
Connect with Stephanie Chung on LinkedIn: https://www.linkedin.com/in/TheStephanieChung/

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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Why Most Goals Fail (And How to Beat the Odds) Dec 05, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress.

Today we discussed:

[01:02] Who is Jon Acuff?
[03:36] Unique Approach to Goal Setting
[05:11] Understanding and Utilizing Regret for Positive Change
[07:07] Building Achievable Goals and Addressing Unequal Opportunities
[10:39] Balancing Aspirational and Realistic Goals
[10:29] Why You Should Unitask Instead of Multitask
[14:58] Prioritizing Goals and Embracing Failure for Success
[18:56] Overcoming Fear of Success and Learning from Failure

More About Jon Acuff

Jon Acuff's website - http://jonacuff.com
Connect with Jon Acuff on LinkedIn: https://www.linkedin.com/in/jonacuff/

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Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy here: dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) Dec 04, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025.

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies.

I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you're a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025.

I Talk About:

[00:48] Hyper-Personalization Powered by Generative AI
[02:45] Decentralized Communities and the Shift Away from Traditional Social Media
[04:43] Generative AI-Led Creative Production
[07:50] AI-Driven Marketing Orchestration
[09:42] Brand Marketing as the New Standard
[11:14] AI Transparency and Consumer Trust
[13:00] Closing Thoughts & Actionable Advice for 2025

More about John Jantsch:

Check out John Jantsch's agency and consultancy Duct Tape Marketing at https://ducttapemarketing.com/

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Get free stuff & sign up for his weekly newsletter - https://ducttapemarketing.com/dtmnews/

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If you liked this episode, please rate and review the show. Scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

Simple Shifts To Turn Average Speakers Into Expert Communicators Nov 28, 2024

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In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and author of Don't Say Um: How to Communicate Effectively to Live a Better Life.

Hoeppner is known for his work with high-profile leaders, including Andrew Yang, and as an adjunct professor at Columbia Business School. Our conversation dives deep into the art of effective communication, uncovering actionable public speaking tips and exercises to transform average speakers into confident, expert communicators.

Whether you want to eliminate filler words, speak with intentionality, or learn how to engage an audience effortlessly, Hoeppner's insights offer practical tools for anyone looking to become a better speaker and communicator.

Today we discussed:

[00:00] The Power of Questions
[03:06] Feeling Seen and Self-Awareness
[05:54] The Art of Listening
[09:02] Engaging in Business Conversations
[12:06] Intrapersonal Communication and Self-Reflection
[15:03] Navigating Different Personalities
[18:02] Conflict Resolution Strategies

Michael Chad Hoeppner's website - https://dontsayum.com/

Rate, Review, & Follow!

If you liked this episode, please rate and review the show.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. Duct Tape Marketing podcast listeners can take a free test drive at oracle.com/ducttape

How To Sell Customer Experience, Not Customer Service Nov 27, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters.

Jeannie Walters is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm that helps companies increase sales and customer retention through elevated customer experiences.

Trailblazing the movement from "Reactive Customer Service" to "Proactive Customer Experience," Walters is the leading authority for improving employee and customer relationships.

Walters is a founding member of the Customer Experience Professionals Association and a trusted advisor to numerous Fortune 500 companies, including Orangetheory Fitness, SAP, Comcast, and JPMorgan Chase. As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. A Certified Speaking Professional and proud Professional Member of the National Speakers Association, Jeannie has captivated audiences of tens of thousands across three continents with her expertise and insights.

In this episode, we discuss the importance of understanding and improving customer experience—not service, experience! We also discuss the relationship between customer experience and marketing, the role of technology, generational differences in customer expectations, the significance of speed (how soon is "soon"?), and the necessity of building a customer-centric culture. Jeannie emphasizes the need for organizations to adopt a mindset focused on customer experience, implement effective strategies, and continuously test and adapt their approaches based on feedback.

More About Jeannie Walters:

Check out Jeannie Walters' Website
Connect with Jeannie Walters on LinkedIn

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

How to Ask The Right Questions Using Thoughtful Curiosity Nov 21, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, facilitator, and former communication professor. She empowers organizations to enhance the way people feel recognized, understood, and appreciated. As an executive coach and speaker, she guides leaders to express their highest selves with authentic authority and grace. Her popular TEDx Talk, "Ask Better Questions to Build Better Connections," has inspired people around the world to become stronger communicators in their everyday lives. Dr. Wright has been featured in Fast Company, Essence, and Mashable, and is the creator of Can We Talk? Cards – 50 questions designed to take the guesswork out of small talk.

We talk about the importance of asking the right questions to foster better connections and how self-awareness and active listening are crucial in effective communication, especially in business settings. Dr. Wright's emphasis on making others feel seen and heard and how thoughtful curiosity can enhance interpersonal relationships. Our conversation also touches on navigating different personalities within teams and strategies for resolving conflicts.

More About Dr. Amber L. Wright:

Check out Amber L. Wright's Website
Connect with Amber L. Wright on LinkedIn

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Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Why You Should (Never) Play It Safe Nov 20, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade's most influential photographers. He's created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. His fine art has been showcased globally, and he contributed to the Pulitzer-winning Snowfall story in The New York Times.

As a tech innovator, Chase created Best Camera, the first photo-based social networking app, and wrote the bestseller Creative Calling. He also founded CreativeLive, an online learning platform acquired by Fiverr in 2021, where over 50 million students have honed their creative skills.

In his new book 'Never Play It Safe'. We discuss the concept of Safety, strange as it may sound and the importance of attention in achieving success, overcoming self-doubt, the role of play in life, and the necessity of practice in mastering any skill. Chase emphasizes that the best experiences in life often lie beyond our comfort zones and that we must learn to pay attention to what truly matters to us.

More About Chase Jarvis:

Check out Chase Jarvis's Website
Connect with Chase Jarvis on LinkedIn
Grab a copy of Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love

Rate, Review, & Follow on Apple Podcasts

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Personalize Employee Benefits By Granting The Right To Choose Nov 14, 2024

Show notes

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).

With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.

We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.

From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.

Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.

More About Brandy Burch: