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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

How to Create Exceptional Experiences Sep 24, 2025

Show notes

Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty, and make every client feel valued.

00:00:00 Start 00:00:53 Meet Neen James 00:01:45 What Is Luxury? 00:03:42 Luxury as a Feeling 00:05:15 Experience Elevation Model 00:06:45 Luxury Lever: Attention 00:09:22 Luxury Lever: Anticipation 00:13:11 Experience Audits 00:14:58 Luxury as Ease 00:16:06 Engaging Five Senses 00:17:50 Human vs. Automation 00:19:56 Standing Out Strategy

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How to Stay Visible in the AI Search Era Sep 18, 2025

Show notes

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

00:00 Opening 00:58 Evolution of Search Engine Optimization 03:01 The Current State of Search 03:41 Focus on Search Visibility Instead of Rank 06:13 How to Demonstrate EEAT 09:04 Audit Your Content Gaps 10:07 Help Pages 11:46 FAQ Pages and Trust Elements 13:03 Refreshing Your Content 13:41 Utilize Your Google Business Page 14:35 Find Out How AI Is Sourcing Information 15:42 Common Mistakes

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Building a Business That Runs Without You Sep 17, 2025

Show notes

Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the "$10K Hour" framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain practical strategies to delegate effectively, build systems that last, and free themselves to focus on what truly matters.

Today we discussed:

00:00 Start 00:52 Meet Sabrina Starling 01:30 Mindset = Growth 02:43 Letting Go for Joy 05:31 Planning Your Legacy 09:02 Family & Team Legacy 10:49 Legal Succession Basics 13:09 Running Without You 13:40 Grief & New Perspective 15:22 Transition Planning 18:19 Take Time Away 19:09 The $10K Hour Activities

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Why Thought Leadership Is the New PR Sep 11, 2025

Show notes

Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today's digital landscape.

Today we discussed:

00:00 Introduction 00:52 Meet Amy Rosenberg 01:22 PR Myths Busted 02:49 AI Changes in Modern PR 04:20 PR's Digital Evolution 05:53 PR Meets SEO 07:44 Thought Leadership Matters 09:42 Starting Your Thought Leadership 11:20 Podcasts for PR Power 13:15 Social Media PR Strategy 15:10 Proving PR ROI 17:24 Getting Started Tips

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Building Resilience at Any Age Sep 10, 2025

Show notes

Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forward—no matter your age or stage.

Today we discussed:

00:00 Start 00:51 Meet Lynn Smith 01:27 Why She Wrote This Book 02:51 The Core Message 04:24 Who This Book Helps 05:48 Writing for Kids is Hard 07:07 Pictures Tell Stories Too 08:59 Teaching Kids Resilience 11:59 Her Career Pivot Story 13:24 The Role of Self-Awareness in Resilience 14:51 Modeling Strength for Kids 17:18 Teaching Resilience Tools 19:07 What's Next? 19:52 Keep Going Moments

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The New SEO Playbook for Business Growth Sep 04, 2025

Show notes

*This is a re-release of a previous DTM episode.

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.

Today we discussed:

[00:00] Opening

[00:09] Introduction

[01:52] Search Presence and Visibility

[04:10] Embracing AI for Content

[05:59] Local Search Isn't Going Anywhere

[08:29] Prioritize Intent Based SEO

[11:06] Link Building

[13:58] Long Tail Queries

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Why AI Is Reshaping Every Stage of the Buyer's Journey Sep 03, 2025

Show notes

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

00:00 Introducing Christine Perkett 00:09 The evolved buyer journey 02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode 03:43 How AI interrupts and reshapes journey stages like know, like, and trust 04:55 Recommendation engines and the rise of self-service experiences 06:12 The need to rethink SEO: focus on questions, not keywords 06:50 Combining digital efficiency with emotional, human-centered marketing 08:33 The journey is already changing—are you adapting?

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The Brain Science Behind Successful Marketing Aug 28, 2025

Show notes

Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth.

Today we discussed:

00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Challenging Marketing Myths 05:57 Behavioral Science Lab Work 07:43 Apple's iPod Memory Trick 10:41 Why 17 is Magic 12:09 Surprising Brand Psychology 13:37 The Peak-End Rule 16:23 Ethics of Mind Hacking 18:19 Getting Started Guide

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Adapting Agencies for the AI Era Aug 27, 2025

Show notes

Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, Brent shares insights on how agencies can adapt to evolving client expectations, leverage AI tools, and stay competitive in a rapidly shifting market. Listeners will gain valuable strategies for thriving in the post-AI era of marketing.

Today we discussed:

00:00 Start 01:03 Meet Brent Weaver 01:47 AI Changes Everything 03:06 Embracing AI for Agencies 04:25 AI Adoption Challenges 07:33 AI Hype vs. Reality 08:32 SEO in the AI Era 11:59 Local SEO Still Matters 12:51 Post-AI Competition 14:13 Humans vs. Machines 15:23 AI-Powered Customer Experience 17:20 Brent's AI Journey 18:41 From Doer to Strategist

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Why Inner Excellence Creates Outer Success Aug 21, 2025

Show notes

Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He's coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner game. In this episode, Jim shares how his book Inner Excellence went viral after NFL star AJ Brown was seen reading it mid-game, and he unpacks the mindset shifts that lead to fearless performance, deeper fulfillment, and extraordinary results. Listeners will gain powerful insights into letting go of outcomes, embracing vulnerability, and training the mind for both peak performance and a meaningful life.

Today we discussed:

00:00 Start 01:05 Introducing Jim Murphy 01:48 AJ Brown's Impact on the Book 03:39 Book's Viral Success & Printing Issues 05:03 Jim Murphy's Personal Journey 06:41 Core Principles: Identity & Letting Go 08:27 Redefining Fear & Success 10:47 Business Leadership Applications 12:10 Daily Goals & Mindset Training 13:27 Spiritual Elements in Coaching 14:26 Vulnerability & Humility Breakthroughs 15:59 Society vs Inner Excellence 17:16 From Doing to Being Mindset 18:13 Handling Increased Exposure

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