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    Education

    The Dirt on Flowers

    Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let’s roll up our sleeves and get the dirt on flowers!

    Advertise

    Copyright: © Copyright 2022 Shannon Allen and Lyndsay Biehl

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP 289: Enhancing Customer Experience with Artisan Vendors Jun 26, 2026
    Show notes

    In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss how incorporating artisan and local vendors can elevate farm events. They share personal experiences transitioning from frequent open farm days to fewer, more curated events featuring vendors, food trucks, and activities. Key topics include vendor curation, communication strategies, pricing models, administrative workload, and the marketing benefits vendors bring. Both hosts emphasize the importance of aligning vendors with the farm's brand, careful vetting, and prioritizing the customer experience to create memorable, profitable events.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 288: Uncut Week 26 We're at the Beach Jun 24, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, the two flower farmer hosts record a pre-planned episode while vacationing at the beach. They discuss the challenges of stepping away from farm life and encourage listeners to prioritize taking breaks. Lyndsay and Shannon share practical tips, including blocking vacation dates in advance, pre-scheduling marketing content, delegating tasks to employees, and lowering expectations for farm operations while away. They emphasize that rest refreshes creativity and improves business perspective, reminding listeners that taking time for yourself makes you a better farmer and business owner.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 287: In the Weeds with Judd Jun 19, 2026
    Show notes

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome Shannon's husband Judd.Together, they tackle one of flower farming's biggest challenges: weed control. Judd shares practical strategies, including the "stale seedbed" technique, multiple tillage passes, and timely cultivation. The group discusses tools like the Planet Junior cultivator, biodegradable plastic mulch, and cover crops, while addressing notoriously difficult weeds like bindweed and nut sedge. They emphasize that healthy soil, realistic expectations, and proactive management are key, reminding listeners that effective weed control is an ongoing, evolving process rather than a one-time fix.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 286: Uncut Week 25 The June Slump, Preppin' for Vacay and Keeping your Business Moving Forward Jun 17, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers chat about pre-vacation farm chaos, the June slowdown in flower sales, and a disappointing farmers market. They discuss balancing retail and wholesale during slow periods, managing cash flow, and scaling back summer markets. They reflect on their early selling days, encouraging new vendors to just show up. Lindsay and Shannon also tease a new podcast segment highlighting questionable flower farming advice, share a motivational quote about persistence, and briefly cover larkspur harvesting and dealing with excess rain on the farm.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 285: The Secret to Finding Great Help Jun 12, 2026
    Show notes

    In this episode, Lyndsay and Shannon discuss how to find and manage great employees for flower farms. They emphasize that prior flower experience isn't essential — personality and mindset matter most. The key traits they look for include personal ownership, curiosity, flexibility, toughness, and the ability to thrive in a focused role. They also highlight the importance of clear communication, realistic expectations, positive company culture, and strong leadership. The episode encourages farm owners to let go of perfectionism and build teams that allow them to step back from daily operations.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 284: Uncut Week 24 Bachelor Buttons are Back Baby, Wildroot Gin and Thank you Jun 10, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, the hosts share updates from their flower farms. Lyndsay discusses an exciting lavender gin collaboration with a local distillery, while Shannon is surviving a two-day swim meet despite back issues, and battling invasive house sparrows on the farm. They chat about growing larkspur, dahlias, and planning fall crops like amaranth and marigolds. They also shares a new liquid calcium supplement recommended by a fellow farmer. The episode wraps up with a preview of an upcoming episode on finding great employees.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 283: 5 Things We Would Tell You if We Were Not Scared of Hurting Your Feelings Jun 05, 2026
    Show notes

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon deliver honest, tough-love advice about the realities of flower farming. They tackle common pitfalls, urging farmers to stop wasting time on non-essential details and focus on generating income. They debunk the myth that expensive equipment is necessary to start, emphasizing that humble beginnings build character. The hosts stress the importance of understanding your market, knowing your numbers, and prioritizing profit over revenue. They close with an empowering message about resilience and mindset, reminding listeners that success comes from consistently showing up and owning their unique role in their business.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 282: Uncut Week 23 Moving, Mobility, and Growing the Flower Farm Jun 03, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, one host shares a heartfelt story about moving from her lifelong family farmhouse to a new home, navigating emotional challenges alongside her unsettled cat, Judy. She discusses managing the farm from a slight distance, grocery flower sales, and a tricky wholesale opportunity with a grocery chain. The hosts also offer advice for third-year flower farmers, emphasizing financial tracking and focus. Personal topics like training for a half marathon and the importance of stretching round out this candid, unfiltered midweek conversation between two real flower farmers.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    Ep 281: Behind the Scenes with Cross Street Flower Farm May 29, 2026
    Show notes

    In this episode of The Dirt on Flowers, Lyndsay and Shannon chat with Nikki Bartley of Cross Street Flower Farm in Norwell, Massachusetts. Nikki shares her 11-year farming journey, from running a vegetable CSA to building a thriving flower farm with a retail barn shop, pick-your-own tulip and dahlia events, and seasonal festivals. She also recounts an inspiring trip to Europe, visiting tulip farms in the Netherlands and flower growers in Italy and France, which reinvigorated her passion for farming heading into the new season.

    Learn more about this weeks guest Nikki Van Lith : Website, Facebook and Instagram

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 280: Uncut Week 22 Rain + Million Downloads + Motivation to Keep Going May 27, 2026
    Show notes

    In this milestone episode of The Uncut with Lyndsay and Shannon, the hosts celebrate reaching one million downloads while keeping things refreshingly real. They chat about office noise frustrations, naming their angry alter egos, and the challenges of planting tubers in wet conditions. Lyndsay shares her peony struggles with thrips, while Shannon's spring blooms are finally arriving. They answer a listener question about what keeps them farming, emphasizing freedom, creativity, and personal growth. The episode also covers workplace safety tips, flower preferences, and upcoming community events, all wrapped in the hosts' signature casual, unfiltered style.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


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