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    Education

    The Dirt on Flowers

    Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let’s roll up our sleeves and get the dirt on flowers!

    Advertise

    Copyright: © Copyright 2022 Shannon Allen and Lyndsay Biehl

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP 299: Inside DirtCon 2027 Jul 31, 2026
    Show notes

    In this episode, Lyndsay and Shannon announce Dirt Con 2027, a two-day virtual conference for flower farmers taking place January 9th and 10th. Themed "Grow with Confidence, Farm Like a Boss," the event features expert speakers covering crop production, soil health, pest management, season extension, and business scaling. Designed for farmers at every stage, the conference includes live Q&A sessions and lifetime content access. Early bird tickets open October 2nd, with a waitlist available at dirtonflowers.com/dirtcon2027.

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 29: Uncut Week 31 Tornados, Weekend Getaways & Inappropriate Bumper Stickers Jul 29, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, Shannon recaps a relaxing trip to Hocking Hills, Ohio, where she skipped hiking in favor of poolside lounging and late-night conversations. The hosts also discuss recent tornado damage near their farms and the community's heartwarming response. They cover flower care challenges from excess rain, creative florist hacks like transforming carnations into lisianthus lookalikes, and Shannon's successful giveaway marketing strategies. The episode wraps up with updates on DirtCon 2027, their Insiders community, and a lighthearted debunking of an overhyped tool-sanitizing hack.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 297: How Two Sisters Built a Family Flower Farm Jul 24, 2026
    Show notes

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon chat with Hannah and Hailey, the Ohio Flower Girls, about building their flower farm business as sisters. The duo shares how they started with sunflowers on a family-owned farm property called Pickwick, eventually expanding into a thriving you-pick flower field, wedding flowers, and workshops. They discuss managing seasonal operations, streamlining bouquet production, and balancing motherhood with entrepreneurship. The episode also covers their marketing strategies, pricing for you-pick experiences, and their plans to grow the business through Friday evening events.

    Learn more about Petal Back Farm: Website, Facebook and Instagram,

    Links referenced in this episode: The No-Till Flowers Podcast

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 296: Uncut Week 30 Bloomfest Recap, Ghost Stories & Zinnia Alternatives Jul 22, 2026
    Show notes

    In this episode of The Uncut with Shannon and Lynds they are recovering from a whirlwind weekend of Bloomfest, workshops, and meeting so many incredible members of the Dirt on Flowers community. They share the highs (and a few headaches) of hosting events, answer your flower farming questions, and introduce a new segment featuring the best—and most unnecessary—things they find online.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 295: Peonies with Julie Pal - So much more than plant and forget it Jul 17, 2026
    Show notes

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome Julie Pal of Julie Pal Peonies, a Kansas-based peony farmer. Julie shares her experience managing a 12-acre farm 2.5 hours from home, discussing the challenges of peony farming, including weather unpredictability, proper planting depth, irrigation, and disease management. She covers harvesting best practices, dry versus water storage techniques, and the essential role of a reliable cooler. Julie also reflects on market trends, favorite varieties, and the rewarding but demanding nature of peony farming, emphasizing that success requires genuine passion, patience, and community collaboration.

    Learn more about Petal Back Farm: Website, and Instagram,

    Links referenced in this episode: The No-Till Flowers Podcast

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F² Jul 15, 2026
    Show notes

    This week, Shannon and Lynds catch up on the realities of midsummer flower farming—from moving high tunnels and surviving event season to managing dahlia losses after heavy rain. The conversation dives into practical growing decisions, including why they pinch dahlias, whether overwintering really makes sense in hotter climates, and how commercial growers think differently about crop loss.The hosts also tackle a surprisingly relatable business challenge: enforcing photography policies at U-pick farms. They discuss setting healthy customer boundaries, responding to online criticism professionally, and why protecting the experience for paying guests matters.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 293: How Photography Can Transform Your Flower Farming Business Jul 10, 2026
    Show notes

    In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome Maggie from Petal Back Farm in Wisconsin. Maggie shares her journey from corporate life to flower farming, driven by a passion for photography and growing. She discusses how Petal Back Farm evolved to include weddings, retail sales, and nationwide tuber and seed sales. The conversation focuses on photography as a powerful branding tool, with Maggie offering practical tips on lighting, composition, and editing. She encourages farmers to embrace imperfection, develop a consistent visual style, and use authentic storytelling to connect with their audience.

    Learn more about Petal Back Farm: Website, and Instagram,

    Links referenced in this episode: Another great example iPhone 12, and Peter McKinnon: iPhone 14 vs Canon R5

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 292: Uncut Week 28 4th of July Rundown, Zinnia Distrust and Dumb Shit on the Internet Jul 08, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, the duo recaps their post-vacation "hell week," 4th of July celebrations, and the challenges of fireworks near high tunnels. They discuss slow market sales during a heatwave, the pros and cons of wholesale flower arrangements, and debunk "get rich quick" flower farming myths. Shannon shares a new wholesale trial with a grocery store, while Lyndsay reflects on business diversification and retirement planning. They also answer a listener question about plant watering needs and tease an upcoming episode featuring photography tips for social media and farm marketing.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 291: Celebrating 250 Years of American Agriculture Jul 03, 2026
    Show notes

    In this episode of The Dirt on Flowers, Lyndsay and Shannon celebrate America's 250th birthday by reflecting on 250 years of American agriculture. They discuss how farming has evolved from a way of life for most Americans to a highly specialized, mechanized industry. The hosts highlight the growing disconnect between consumers and agriculture, emphasizing the importance of educating customers about seasonality, labor, and the true value of locally grown flowers. They challenge fellow farmers to use marketing as a tool for storytelling and consumer education to keep local agriculture thriving.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 290: Uncut Week 27 Daggumit We're Back Jul 01, 2026
    Show notes

    In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers catch up on their week's highs and lows. They bond over sunburn struggles, share laughs about regional expressions, and discuss retirement dreams. Lindsay celebrates a lightning-fast dahlia workshop sellout, while Shannon navigates staffing challenges caused by visa issues. They dive into practical dahlia care tips, debate Facebook farming trends, and tackle the profitability of perennials. The episode wraps with a preview of an upcoming episode celebrating America's 250th birthday and a humorous discussion about Shannon's jury summons.

    Be in the know for DirtCon 2027

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


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