The Digiday Podcast

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Bonus: Inside The Wall Street Journal's subscription strategy Jan 22, 2019

Show notes

For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million subscribers, out of which 1.5 million are digital subscribers. On this bonus episode of the Digiday Podcast, where we invite guests to dive deep into the mechanics of products that make money, we took an in-the-weeds look at how to build a successful subscriptions business with Karl Wells, the general manager of their core subscription business.

The Hill’s Jimmy Finkelstein: Our priority is high-end video before subscriptions Jan 17, 2019

Show notes

At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources.

Bonus: How to build great digital products Jan 15, 2019

Show notes

As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency. For Paul Ford, CEO of Postlight, publishers need to stop waiting for an innovation that will fix these issues -- and just focus on efficiency instead.

New York Times' David Rubin: Marketing has to win over the newsroom Jan 10, 2019

Show notes

With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in a newsroom, how the Times sees its brand around truth and the challenge of not being pigeonholed as an anti-Trump brand.

Bonus: How The Atlantic built its events business Jan 08, 2019

Show notes

On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to Margaret Low, president of Atlantic Live, the events arm at The Atlantic to see how publisher built its events business, which now stands at 100 events a year.

Bonus episode: Inside Quartz's email newsletter strategy Jan 02, 2019

Show notes

With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Podcast, where we invite guests to dive deep into the mechanics of making products that make money, Quartz’s chief product officer and executive editor Zack Seward, gave us an in-the-weeds look at what makes a great email.

Pivoting from platforms to paid: The best of the Digiday Podcast in 2019 Dec 25, 2018

Show notes

On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.

Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’ Dec 18, 2018

Show notes

Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez, CEO of Vertical Networks, joins us in this episode.

Quartz's Jay Lauf: Being completely ad-dependent was never good for anybody Dec 11, 2018

Show notes

Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a company in the time of fire sales and more.

CNN's Andrew Morse: A paywall isn't the answer for us Dec 04, 2018

Show notes

The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed rebranding CNN Money as CNN Business, competing with platforms on technology and tools and working with advertisers who don’t want to be next to news.

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