The Dentalpreneur Podcast w/ Dr. Mark Costes

Latest Episodes:

2225: Building a Stronger Team Through Adversity Pt. 2 Apr 15, 2025

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On today's episode, Dr. Mark Costes continues his conversation with Dr. Paul Etchison, host of the Dental Practice Heroes Podcast and owner of a thriving group practice. They dive into the unavoidable drama of running a dental office, the psychology behind why people create conflict, and how leadership plays a crucial role in managing team dynamics.

Paul shares a real-life example of a team dispute, the lessons learned from it, and why proactive management is key to a smooth-running practice. They also discuss associate onboarding, the importance of personality in hiring, and the systems that keep a multi-doctor practice thriving.

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2224: Building a Stronger Team Through Adversity Pt. 1 Apr 14, 2025

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On today's Part 1 episode, Dr. Mark Costes is joined by longtime friend and fellow podcaster, Dr. Paul Etchison. As the host of the Dental Practice Heroes podcast and author of two books on dental practice management, Paul shares his journey of building a large group practice in the Chicago suburbs. The conversation kicks off with stories about aging, injuries, and the unexpected challenges of staying active while balancing work and family.

Paul also dives into a real-life leadership challenge he recently faced in his practice—a near mutiny at the front desk. He shares how a misunderstanding snowballed into workplace drama, leading to a deeper look at accountability and leadership structure. The two discuss how even the best-run practices still have challenges, why checklists and accountability matter, and the unexpected side effects of stepping back from clinical work.

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2223: Mastering Overhead and Profitability in Private Practice Apr 11, 2025

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On today's episode, Dr. Mark Costes shares his personal journey from overworked and underprepared to building a highly systemized and profitable dental practice. He reflects on his early struggles, including the financial and operational challenges that forced him back to work just days after major surgeries.

Mark also introduces the Elite Practice Blueprint and Four Futures Framework, which help dentists achieve efficiency, profitability, and personal fulfillment. Through a powerful case study of "Dr. Rex," he demonstrates how a struggling practice with high overhead and low take-home income can be transformed into a thriving, profitable business. If you're looking for practical strategies to reduce overhead, increase collections, and gain control over your practice, this episode is a must-listen.

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2222: The Blueprint for Elevating and Training Office Leaders Pt. 2 Apr 10, 2025

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On today's episode, Dr. Mark Costes welcomes back Dr. Addison Killeen to dive deeper into The Dental Office Manager Position Manual, co-authored with Dr. Chris Green. They explore how to take an average office manager and transform them into a high-performing, servant-style leader using the detailed playbook they've developed. From assessing leadership readiness and navigating tricky team dynamics, to mastering emotional intelligence and prioritization, this episode is a masterclass in leadership development within the dental office.

They also tackle real-world scenarios like promoting from within, shifting friendship dynamics post-promotion, and the dangers of task fixation over strategic leadership. Plus, Addison shares details about his in-practice event in Lincoln, Nebraska, and the upcoming Dental Success Summit featuring Ryan Holiday.

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2221: The Blueprint for Elevating and Training Office Leaders Pt. 1 Apr 09, 2025

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On today's episode, Dr. Mark Costes sits down with Dr. Addison Killeen—Black Belt coach at DSI, mega-practice owner, and prolific author—to unpack the powerful insights behind Addison's newest release, The Dental Office Manager Position Manual.

They discuss how this extensive 309-page resource can transform the way dentists elevate and train office managers, equipping them with not only tactical tools but also the leadership skills necessary to run a high-performing team. Dr. Addison shares his favorite systems, KPIs, onboarding strategies, and even dives into common pitfalls when promoting from within.

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2220: Blueprint for Success in a Changing Dental Landscape Apr 08, 2025

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On today's episode, Dr. Mark Costes dives into the key factors that separate top-performing dental practices from the rest. He emphasizes the power of mindset, leadership, and collaboration in creating a thriving, systemized business. He discusses why scarcity thinking holds dentists back, how personal accountability leads to long-term success, and why tracking both objective and subjective metrics is essential.

Mark also shares eye-opening statistics on dentistry's financial landscape and the major challenges facing the profession today. Whether you're looking to scale your practice, refine your leadership skills, or improve work-life balance, this episode delivers valuable insights to help you elevate your career.

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2219: Building a Franchise-Level Dental Practice Apr 07, 2025

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On today's episode, Dr. Mark Costes shares his journey of building multiple successful businesses, from the Dental Success Institute to the newly launched Smile Outreach International. He breaks down what makes franchises like McDonald's and Chick-fil-A so successful—and how dentists can apply the same principles to systemize and scale their practices.

Mark also discusses the importance of defining a "freedom number," building generational wealth, and creating a mission-driven career beyond financial success. Plus, he dives into the keys to onboarding associates effectively, ensuring clinical consistency, and developing a business model that runs efficiently without constant oversight.

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2218: Power of First Impressions and Trust in Dentistry Pt. 2 Apr 04, 2025

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On today's episode, Dr. Mark Costes unpacks the essential elements of rapport, communication, and charisma—the three key factors that influence patient trust and treatment acceptance. He explains how first impressions happen in an instant and why overcoming negativity bias is crucial in a dental setting. Dr. Costes also shares practical nonverbal communication hacks, like posture, hand movements, and facial expressions, to help build immediate trust with patients. You'll learn the power of empathy, edification, and engagement in patient interactions, along with common mistakes that can break rapport.

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2217: Power of First Impressions and Trust in Dentistry Pt. 1 Apr 03, 2025

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On today's Part 1 episode, Dr. Mark Costes breaks down the science of charisma and likability—and why mastering these traits can transform your dental practice. He explores evolutionary psychology, explaining how people make instant snap judgments about trust and rapport within a single second of meeting you.

In an industry where patients often arrive with fear and negativity bias, Dr. Costes shares powerful tactics to create an exceptional first impression and turn skeptics into loyal advocates.

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2216: The Simple Marketing Shift That Brings in More Patients Apr 02, 2025

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On today's episode, Dr. Mark Costes sits down with Jaclyn Nona, CEO and co-founder of Clever Dental Co. With a background in marketing and years of hands-on experience in the dental industry, Jaclyn shares her insights on the often-overlooked power of internal marketing. She explains how having an in-house team member dedicated to social media, reputation management, and patient engagement can revolutionize a practice's growth.

From leveraging organic content to building authentic relationships with patients, Jaclyn breaks down the key strategies that drive real results. She also shares tips for handling Google reviews, creating engaging content, and why social media is an untapped goldmine for many dental practices.

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