The Dentalpreneur Podcast w/ Dr. Mark Costes

Latest Episodes:

2255: Why Redundancy Is the New Freedom Pt. 2 May 27, 2025

Show notes

In today's Part 2 episode, Dr. Mark Costes and Dr. Paul "Nacho" Goodman dive deep into what it really takes to build sustainable, freedom-giving dental practices—and they don't hold back. The duo talks through the importance of proper associate onboarding, the risks of working interviews, and why most dentists are more willing to invest in a CBCT than a top-tier team member. Paul shares a revealing story about his wife's unexpected run-in with a trainee piercer, contrasting it with five-star staff training at Tavern on the Green.

They unpack how building redundancy and a strong "bench" in your practice can be the key to lowering stress and unlocking true lifestyle flexibility. The conversation also zooms out to big-picture business lessons from NFL salary caps and sushi masters, and touches on current hiring trends from Paul's work at Dentist Job Connect.

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2254: Why Redundancy Is the New Freedom Pt. 1 May 26, 2025

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In today's Part 1 episode, Dr. Mark Costes catches up with the always-insightful Dr. Paul "Nacho" Goodman for a fun, wide-ranging conversation covering everything from birthday ice baths to elite dental event planning. The duo shares behind-the-scenes insights on the upcoming Dental Success Summit and Boost Camp, riffing on the rising challenge of getting people to attend in-person events and the psychological tricks that sometimes work.

They also dive into deeper reflections on burnout, practice infrastructure, and the power of creating businesses that thrive without you. Paul shares entertaining stories from a whirlwind family trip to New York City, complete with Central Park strolls, Slime Museums, and a surprise dinner at Heidi Klum's Crazy Pizza. Plus, they discuss what the dental world can learn from Tavern on the Green's elite staff training process—and why dentistry desperately needs to raise its onboarding game. It's thoughtful, it's hilarious, it's classic Dentalpreneur.

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2253: What It Takes to Exit and Start Again Stronger Pt. 2 May 23, 2025

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In today's Part 2 episode, Dr. Mark Costes continues his deep dive with Dr. Kyle Hale, exploring the pivotal moments and decisions that shaped his transition from high-producing clinical dentist to visionary entrepreneur. Kyle opens up about the real reasons behind selling his multi-practice group—including his wife Callie's battle with burnout—and how that led to the creation of Airway Dentist, a practice model with a clear clinical North Star. He shares powerful insights on why selling might be the right choice for some, the importance of having a "dentist as backup plan" mindset, and the value of intentionality in both business and personal life.

Dr. Kyle also discusses the explosive growth of Dental Life, his innovative clear aligner support company partnered with Invisalign and Itero, which is transforming how GPs approach aligner cases. This is an inspiring look at how stepping away can lead to purpose-driven success.

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2252: What It Takes to Exit and Start Again Stronger Pt. 1 May 22, 2025

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In today's Part 1 episode, Dr. Mark Costes catches up with longtime friend and powerhouse entrepreneur Dr. Kyle Hale. Kyle opens up about life after selling his DSO, why he took a step back, and how he spent his sabbatical reconnecting with family and rediscovering his passion for racing. He shares his reflections on the stress of clinical dentistry, how his wife Callie's burnout influenced their business decisions, and what it took to prepare their group of practices for a smooth and successful exit.

The conversation also dives into the challenges and lessons learned from scaling quickly, the importance of systems, and how stepping away opened doors to new ventures like the Airway Dentist. This is part one of an inspiring conversation about transition, purpose, and designing a life by intention.

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2251: Authentic Marketing in a Digital World May 21, 2025

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In today's episode, Dr. Mark Costes welcomes back marketing expert Mike Sula, Sales Director at Studio 88, a top-rated healthcare marketing agency. Mike delivers a powerful presentation on how to stand out in today's fast-paced digital landscape by tapping into authentic storytelling. He emphasizes the importance of leading with purpose, using personalized photography and video, and embracing social platforms to connect with patients on a deeper level.

From his breakdown of successful marketing eras to insights on leveraging story-driven content, Mike explains why dental practices that prioritize meaningful branding consistently attract more of their ideal patients. This episode is packed with actionable strategies to help your practice rise above the noise and create lasting patient relationships.

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2250: Why Same-Day Dentistry Wins in Any Economy May 20, 2025

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In today's episode, we're diving deep into the art of same-day dentistry with Dr. Ben Kacos, founder of CMOshare Ryan Gross, and host Dr. Mark Costes. They break down the critical systems behind becoming a same-day clinical powerhouse—from expanding your team and optimizing your facility, to building a hustle-driven culture and offering flexible financing options.

Plus, they share real-world strategies for boosting patient satisfaction, driving emergency traffic through marketing, and maintaining momentum in a challenging economy. This is a masterclass in how small operational shifts can lead to massive production gains!

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2249: Transforming Lives Through Global Dental Missions May 19, 2025

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In today's episode, Dr. Mark Costes checks in from Roatan, Honduras, during the final day of the Smile Outreach International mission trip. Joined by Laura Kolar, Executive Director of SOI, and Dr. Winston Feng, the team reflects on a monumental week of service where they treated over 500 patients. They dive into the challenges and triumphs of dental care in remote areas, from bloody cleanings to MacGyver-style extractions with limited tools.

Laura shares her inspiring journey into nonprofit work, from humble beginnings in Uganda to helping build SOI from the ground up. Winston discusses how mission work influences his approach to dental practice and the unique bonds formed on these trips. This heartfelt episode is a behind-the-scenes look at the power of global dental outreach and the community it creates.

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2248: Eliminate Wasted Time Pt. 2 May 16, 2025

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In today's Part 2 episode, Dr. Aaron Nicholas continues his high-impact presentation, focusing on the often-overlooked skill of patient communication and how it directly drives case acceptance. He breaks down how to shift from technical jargon to relatable, fifth-grade-level language that patients can understand and act on. With real-life examples, he outlines how to present urgency without overpromising availability, how to guide patients toward comprehensive care through effective storytelling, and how to handle emergencies with calm, efficient systems.

Dr. Nicholas also dives into practical strategies like using visual aids, implementing simple systems for same-day treatment, and setting expectations with both your team and your patients. Plus, don't miss his clever in-office tricks—like "Teflon tape" codewords—for navigating overly chatty patients while keeping the schedule on track.

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2247: Eliminate Wasted Time Pt. 1 May 15, 2025

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In today's Part 1 episode, we welcome the first-ever DSI Black Belt Coach, Dr. Aaron Nicholas, who delivers an eye-opening and often humorous presentation titled "Too Efficient? Or Too Efficient." Dr. Nicholas dives deep into the philosophy and practical application of efficiency in dentistry, exploring the fine line between streamlining and sacrificing quality. He shares personal stories—from nearly going bankrupt after a scratch-start practice to becoming a sought-after efficiency expert and CE provider.

With actionable systems, like his eight-minute operatory setup and team-driven support strategies, Dr. Nicholas emphasizes the value of clarity in systems and the importance of combining efficiency and effectiveness. Plus, he offers practical pearls for communication, team training, and leveraging visual aids to boost case acceptance.

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2246: Evolution of Team Training Pt. 2 May 14, 2025

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In today's Part 2 episode, Dr. Ben Kacos explores the comprehensive evolution of onboarding, team training, and leadership development in a thriving dental practice. From setting clear 30/60/90-day goals to implementing tiered compensation models, Dr. Ben breaks down how transparency, coaching, and culture-building create empowered, self-motivated teams. He shares practical strategies like the "Big Sister" mentorship program, team-led education, and leveraging back-to-basics cards in daily huddles.

You'll also hear how structured bonuses, "ghost column" scheduling, and intentional overstaffing contribute to operational excellence and profitability. This session is a masterclass in creating consistent, high-performing teams that align with your mission and values.

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