The Dentalpreneur Podcast w/ Dr. Mark Costes

Latest Episodes:

2375: The Truth About DSOs Culture and the Hygiene Crisis Nov 07, 2025

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On today's episode, we're joined once again by Janet Hagerman, recorded during a timely conversation about the evolving hygiene landscape in group dentistry. As a fractional Chief Hygiene Officer (CHO), Janet partners with emerging DSOs to build hygiene departments that are not just profitable, but also patient-centered and scalable.

Live from Florida, Janet and Dr. Mark Costes discuss the real-world impact of the hygiene shortage, what it takes to create an effective periodontal program, and how DSOs have matured into more doctor- and patient-centric organizations. Janet also unpacks the strategies behind her books Selling Dentistry and Meetings Make Money, and explains why assisted hygiene, KPIs, and strong practice culture are essential for sustainable growth.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2374: Brand Over Everything Nov 06, 2025

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On today's episode, we bring you a powerful keynote from Joshua Scott, delivered live at the 2025 Dental Success Summit. A longtime friend of the show and founder of Studio 8E8—the top-ranked healthcare marketing agency in the country—Josh unpacks how story-driven creativity is the future of dental marketing. He shares how his agency grew from a side hustle to serving over 500 practices, why connection and trust are more important than ever, and how you can leverage performance marketing for predictable, scalable growth. With real-world case studies, practical branding tips, and a deep dive into what actually works in 2025's ever-changing digital landscape, this talk is a must-listen for practice owners ready to level up. Be sure to check out the full episode from the Dentalpreneur Podcast!

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2373: How to Scale and Systemize Without Losing Control Nov 05, 2025

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On today's episode, Dr. Mark Costes is joined by systems expert and author David Jenyns for a deep dive into the power of systemization, culture, and AI in modern dental practices. David shares his journey from overworked agency owner to founder of Systemology and creator of the new book Systems Champion, a practical guide for empowering the team member who will drive systems forward. The two discuss how to eliminate complexity, reduce resistance from long-time staff, and build a systems culture that makes practices more profitable, predictable, and less dependent on the owner. Plus, David shares real-life applications of AI—from process documentation to patient communication—and how small businesses can adapt quickly. This is a must-listen for dentists looking to grow, scale, and reclaim their time without losing operational excellence.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2372: Inside the Mind of a SaaS Founder Changing the Game in Dentistry Nov 04, 2025

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On today's episode, Dr. Mark Costes catches up with his longtime friend and returning guest Jordon Comstock, founder and CEO of BoomCloud. They dive into everything from Zoom tech issues and real estate investing in Hawaii and San Diego, to building recurring revenue in dental practices through membership plans.

Jordon shares his journey scaling BoomCloud over the past decade, highlighting new tools like their AI-driven patient marketplace and B2B outreach features. They also talk about AI's role in scaling marketing and operations, and how practices can leverage these strategies to become fee-for-service. This fun and insightful conversation blends entrepreneurship, AI, music, and passive income — all with the common goal of helping dentists take control of their financial future.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2371: Building a Practice That Doesn't Run You Into the Ground Nov 03, 2025

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On today's episode, it's a special crossover where I sat down with Ian de Jongh on his podcast, Bite-Sized Dental Marketing. We had a wide-ranging conversation on burnout, business ownership, team building, and what it really takes to thrive in today's version of dentistry. I shared how a traumatic baseball injury shifted my path toward dentistry, and how entrepreneurship became a core part of that journey. We covered why burnout is so common in the profession, how dentists often create businesses that become prisons, and why systemization and extreme ownership are non-negotiables for long-term success. From staffing shortages to private equity trends, this episode hits on the real challenges—and opportunities—facing dentists right now.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2370: Oil, Gas, and Real Estate Insights for Dental Entrepreneurs Oct 31, 2025

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On today's episode, Dr. Mark Costes is joined once again by Troy Eckard, CEO of Eckard Enterprises, for a deep dive into how dentists can strategically manage the proceeds from selling their dental practices. With over $1.1 billion in assets under management and nearly four decades of experience in domestic oil and gas, Troy brings unmatched expertise in alternative asset investing. This episode focuses on what to do when a large liquidity event—like a DSO buyout—leaves you with millions to allocate and big tax consequences to consider. Mark and Troy break down a hypothetical case study, walking through how to protect, grow, and optimize that capital with working interests, mineral rights, and class-A real estate. They also explore the dangers of common investment traps, like ATMs and conservation easements, and why tax strategy should start with worst-case scenarios. Whether you're looking to offset W-2 income, replace previous EBITDA, or simply avoid bad deals, this episode is packed with practical, no-nonsense advice for high-net-worth dental professionals.

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2369: Simplifying Dental Memberships for Maximum ROI Oct 30, 2025

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On today's episode, Dr. Mark Costes sits down with Ryan Corby, CEO and co-founder of Smile Advantage, to dive deep into the evolving world of dental membership plans. Ryan shares how Smile Advantage offers a modern, flat-fee platform that puts control back in the hands of private practice owners—eliminating per-patient pricing and clunky spreadsheets. With deep PMS integration, customized automation, and flexible patient renewal tools, Smile Advantage helps offices turn passive income into predictable revenue while improving patient loyalty and reducing insurance dependence. From the importance of white-label branding to real-time payment tracking and click-to-renew functionality, this conversation is packed with strategic gems for fee-for-service practices ready to scale. Bonus: Ryan and Dr. Costes bond over their mutual experiences as soccer dads and Arizona locals.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2368: Behind the Scenes of a 200,000-Case Dental Lab Oct 29, 2025

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On today's episode, Dr. Mark Costes welcomes Steven Fey, Vice President of Business Development at Maverick Dental Lab, for an in-depth conversation on the evolution of dental lab work and what it takes to consistently deliver high-quality restorations at scale. Steven shares Maverick's journey from a small family business to a national lab processing over 200,000 cases annually—all while staying proudly U.S.-based. You'll hear how modern technology like digital design and in-house milling have allowed for faster turnaround and fewer remakes, and why clear communication between dentist and lab is crucial to avoid costly errors. Steven also offers practical advice for improving outcomes with your lab, and gives a sneak peek into Maverick's exciting Corvette giveaway at the 2026 Dental Success Summit!

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2367: Veneers, VDO, and the New Era of Hands-On Learning Oct 28, 2025

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On today's episode, Dr. Mark Costes sits down with Dr. Taher Dhoon to unpack the newest addition to the Colorado Surgical Institute curriculum—a hands-on, live-patient 10 over 10 veneer course designed for clinicians ready to elevate their cosmetic dentistry game. Dr. Dhoon walks through the extensive planning behind the course, including case selection, preoperative functional workups, and how the curriculum blends clinical precision with aesthetic artistry. They dive into everything from digital workflows and D-programmer bites to patient psychology, lab partnerships, and revenue optimization. Plus, Dr. Dhoon shares the importance of true hands-on experience in clinical education, and why this course fills a massive gap between theory and execution. If you've been looking to expand your restorative and aesthetic skill set with real patients and real results, this is one episode you don't want to miss.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2366: Kickass, Predictable, and Productive Doctor Scheduling Oct 27, 2025

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On today's episode, we hear from Dr. Jason Tanoory—founder of Finger Lakes Dental, host of the Dental Lighthouse Podcast, and a DSI Black Belt Coach—who shares an in-depth, no-fluff breakdown on how to build scheduling systems that increase efficiency, profitability, and team harmony.

Whether you're a solo practitioner, onboarding a new associate, or running a multi-doctor group, Dr. Tanoory offers practical scheduling templates and mindset shifts to reduce burnout, improve predictability, and make your days flow smoother. He explores the concept of "first chair" versus "second chair" appointments, how to leverage routers and team accountability, and why a doctor's self-awareness may be the most important scheduling tool in the office. If you've ever asked yourself, "Why does my schedule look like this?"—this one's for you.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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