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The Data Stack Show — Technology
The Data Stack Show

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

Copyright: © 2021 The Data Stack Show

Latest Episodes:

The PRQL: Solopreneurship, Streaming Data, and Synthetic Testing with Michael Drogalis of ShadowTraffic.io Mar 10, 2025

Show notes

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

231: From Pre-Med to Product Strategy: Eric Dodds’ Journey in Data and Startups Mar 05, 2025

Show notes

Highlights from this week’s conversation include:

Early Aspirations: Becoming a Doctor (1:09)
The Shift to Business Studies (3:54)
Father's Influence on Career Path (4:39)
Interest in Statistics and Psychology (6:47)
Networking and Early Career (10:24)
Developing a Passion for Data (12:09)
Joining a Startup Accelerator (17:30)
Data and Engagement Metrics (21:39)
Lessons on Data Fidelity (23:40)
Entrepreneurial Journey in a VC-Backed Incubator (26:15)
Software Engineering School Initiative (30:21)
Growth and Market Timing (35:08)
Post-Exit Consultancy Experience (36:36)
Finding RudderStack (38:53)
Behavioral Data Revolution (40:44)
Advice for Aspiring Product Managers (44:20)
Understanding Customer Pain Points (46:29)
Final Thoughts and Takeaways (47:03)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

230: The Cynical Data Guy: Data Tech Debt, Data Mesh, and Dashboard Directives Feb 26, 2025

Show notes

Highlights from this week’s conversation include:

The Return of the Cynical Data Guy (0:14)
Risks of SQL Complexity (2:16)
Technical Debt in Data (4:34)
Data Mesh Critique (6:38)
Governance vs. Decentralization (9:55)
Never Let a Stakeholder Tell You They Need a Dashboard (12:05)
Dashboard vs. Table (13:34)
Organizational Dynamics in Data Requests (16:35)
AI and Prompt Writing (19:43)
Search Techniques and User Behavior (21:20)
Discussion on Code Optimization Tools (23:19)
Final Thoughts and Takeaways (24:47)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

229: The Future of AI: Superhuman Intelligence, Autonomous Coding, and the Path to AGI with Misha Laskin of ReflectionAI Feb 19, 2025

Show notes

Highlights from this week’s conversation include:

Misha's Background and Journey in AI (1:13)
Childhood Interest in Physics (4:43)
Future of AI and Human Interaction (7:09)
AI's Transformative Nature (10:12)
Superhuman Intelligence in AI (12:44)
Clarifying AGI and Superhuman Intelligence (15:48)
Understanding AGI (18:12)
Counterintuitive Intelligence (22:06)
Reflection's Mission (25:00)
Focus on Autonomous Coding (29:18)
Future of Automation (34:00)
Geofencing in Coding (38:01)
Challenges of Autonomous Coding (40:46)
Evaluations in AI Projects (43:27)
Example of Evaluation Metrics (46:52)
Starting with AI Tools and Final Takeaways (50:35)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The PRQL: From Theoretical Physics to AI: Misha Laskin on AGI, Superhuman Intelligence, and Autonomous Coding Feb 17, 2025

Show notes

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting Feb 12, 2025

Show notes

Highlights from this week’s conversation include:

Previewing Today’s Topic (0:14
Machine Learning Discussion (1:44)
Conditions for Machine Learning Worthiness (6:59)
Simplicity in Modeling (8:43)
Predictive Analytics vs. Machine Learning (10:42)
Optimization and Investment Problems (13:03)
Practical vs. Theoretical Saturation (15:16)
Building Relationships with Marketing Teams (19:52)
Reporting Metrics and Attribution Models (22:49)
Tracking Common Metrics (25:40)
Understanding Profit Generation (27:46)
ROI Calculation Challenges (29:49)
AI in Customer Data Analysis (31:23)
Execution Challenges in Marketing Automation (35:23)
API Limitations in Marketing Tools (36:50)
Optimizing Ads with AI (37:50)
Challenges of Real-Time Data Integration (40:01)
Final thoughts and takeaways (41:13)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting Feb 05, 2025

Show notes

Highlights from this week’s conversation include:

Welcome Back, Lew (0:14)
Recap of Previous Discussion (1:03)
Benefits of Hashing Information (2:33)
Using Hashes for Data Context (4:24)
Hashing and Query Parameters (7:24)
Static Values for Hashing (11:10)
Identity Resolution in Data Attribution (14:36)
Methodologies for User Tracking (16:37)
Combining Data Sources for Attribution (21:13)
Understanding Data Gaps (25:25)
Defining Objectives and KPIs (27:50)
Identity Resolution Challenges (28:46)
User and Session Stitching (32:01)
Trusting Ad Platforms (35:23)
Defining Attribution (38:09)
The Credit Dilemma (40:18)
First Touch Attribution Explained (41:47)
Linear Attribution Model (43:21)
B2C and B2B Attribution Scenarios (45:22)
Timeframes in Attribution (47:29)
Understanding Lookback Windows (49:34)
Google Analytics Changes (51:20)
Attribution After Conversion (53:26)
Online vs. Offline Attribution (55:49)
Discipline in Tracking (58:52)
Challenges in Coordination (1:00:12)
QR Codes and Data Integration (1:01:55)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting Jan 29, 2025

Show notes

Highlights from this week’s conversation include:

Lew’s Background and Journey in Data (1:06)
Attribution Challenges (2:16)
Attribution War Stories (8:09
Defining Attribution (12:32)
Complexities of Attribution (16:08)
Multi-Touch Attribution Challenges (21:31)
Campaign Creation Difficulties (23:27)
UTM Parameters Explained (26:01)
Challenges in Data Extraction (31:17)
Transforming and Merging Data (36:28)
Behavioral Data and Identity Resolution (40:29)
Hierarchical Structure of Campaigns (44:03)
Challenges of Data Consistency (49:38)
Mitigating Freeform Data Issues (52:21)
Creating Unique Join Keys (55:30)
The Importance of Defining Requirements (58:42)
Final Thoughts and Takeaways (1:00:39)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting Jan 27, 2025

Show notes

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

225: The Stone Cold Truth About Data: False Hopes and Hard Truths with The Cynical Data Guy Jan 22, 2025

Show notes

Highlights from this week’s conversation include:

False Hope in Data Roles (1:17)
Naivety of Junior Data Analysts (4:27)
The Challenge of Defining Data (6:41)
Struggles with Enterprise BI Tools (9:43)
Career Advice for Data Professionals (12:36)
Generational Shifts in Data Roles (16:51)
Self-Service Data Requests (18:17)
The Importance of Analysis Skills (19:46)
The Broader Context of Analysis (21:44)
Boring Challenges in AI Deployment (23:29)
Technology Development vs. Human Absorption (26:14)
VC Resolutions for 2025 (27:00)
Value Addition in Leadership (32:08)
Final Thoughts and Wrap-Up (33:06)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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