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    Music

    The Creator Mindset Podcast

    Mindset is everything. Attitude is everything. Ariane Leanza Heinz interviews entrepreneurs and Avatar®️ Masters on their journey to master their mind and create their lives. The “How to do it” is key.
    Would you like to feel aligned, purposeful, and happy?

    Get tips and insights in the conversations recorded for the Creator Mindset Podcast.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode #58 Branding for Creatives Jan 28, 2018
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    Bio of the artist:

    Justine is a seasoned marketing executive who has directed the marketing communication and public relations strategies for a portfolio of 15 diverse friends in the fashion industry at an international level these range from women's intimate apparel to licensed children's accessories to men's formal business wear. Additionally, Justin was a producer of the White Party Sydney, one of the Sydney's most anticipated recurring social music events throughout of the 2000s. so welcome Justin and I'm so excited to have this conversation with you

    What she shares in this episode:

    What is branding? Is it necessary for creatives like musicians, artists and actors? Long time ago, branding is described as a slogan for products or services you offered. But now, it has a new meaning.

    In today’s episode, Ariane and Justine discuss the power of branding for creatives. They spoke about how important to know your brand and your audience. Justine also shared tips that not only creatives can use but also start-up entrepreneur. Let us all listen, as we find out how branding can help you achieve your goals.

    In this episode of the Creator Mindset Podcast:
    • Sydney's White Party background story
    • The importance of Branding
    • Discover how to keep the core idea of your brand
    • Find out how to we use our brand to achieve our goals
    • What is your advice to get started with their brand and that it stays consistent
    • How to nurture relationships with your network
    • Discover the power of collaboration
    • How to find sponsors for your event
    Key takeaways:
    • Using your brand cleverly and the first step of that is to understand your audience
    • Achieving your goals is thinking about who your audience will be. Part of achieving your goals is to have people listen to you or to view you
    • Get out there and get your brand known
    • The attitude of win-win and playing the long gray game is how relationships grow and how people get to like and respect your work
    • Your values is a huge part of your brand
    • Your fans are important because they represent your opportunity to grow
    • People recognized passion when they see it
    • Being inspired comes with controlling your environment and exposing yourself to new things and to positive people
    How to connect with Justine:

    LinkedIn

    Twitter

    Instagram


    Episode #57 Musicpreneurship Jan 27, 2018
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    Bio of the artist:

    Carlos has an entrepreneur background and nearly 20 years of experience working with independent musicians. His focus is on artists businesses developments. He founded Schwilly Family Musicians, a community for teaching musicians how to connect with superfans and take ownership of their careers outside the constraints of the music industry. After spending several years working with musicians to develop sustainable long-term business models in support of their careers. Carlos now focuses on teaching entrepreneurial skills to independent musicians through their Musicpreneur Apprentice Program.

    What he shares in this episode:

    Who has not struggle of putting out their music out there? It is every musician’s dream to finally land a deal and release their album so everyone in the world can hear their creations.

    This is what Carlos and Ariane talked about in today’s episodes. They dive deep on what is crowdfunding and how to use it properly. Carlos provided all creatives listeners the principles he used to reach his stature. Enjoy today’s episode as we all learn how to connect with people that resonates with your music.

    In this episode of the Creator Mindset Podcast:

    • Story of Schwilly Family Musicians
    • What is musicpreneur mindset
    • Discover the Four Pillars of having MusicPreneur Mindset
    • Know the Four principles that Carlos used to reach his successful career
    • Find out how crowdfunding can work for you
    • How to have an entrepreneur mindset as a musician

    Key takeaways:

    • You don't have to be a superstar to make a living, just connect with enough fans that get your music
    • In order to build a career for yourself, you have to take on the role of a business owner
    • The core of being a musicpreneur is coming from this perspective of the business owner. It means not doing everything yourself but understanding how everything works so that you can assign tasks to various people
    • The most important thing you can spend money on is education
    • Your ego is your enemy
    • If you think that after practicing so many hours and developing so much skill as a musician, that someone owes you a career; you're gonna lead a very disappointed life
    • What will set you apart is who you are and why you do what you do
    • If you can create a community that's exclusive to the type of people that you resonate, you've got a goldmine

    Resources:

    Ego Is the Enemy by Ryan Holiday

    TED Talk by Simon Sinek

    How to connect with Carlos:

    Website

    Twitter

    Facebook Group


    Episode #56 From Running off Stage to Landing a Role in the Librarians! Jan 26, 2018
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    Bio of the artist:

    Ashley Noelle Jackson who is from from University Place, Washington. She is best known for her recent role as the sassy Mercy Jones as a Cal Jones baby sister and on the hit show The Librarians on TNT.

    What she shares in this episode:

    Looking out on how to be a fearless person? Today’s guest is Ashley Noelle Jackson. You know her from being the baby sister of Cal Jones in the hit show The Librarians. When she was young she though that she cannot act. A teacher pushes her to audition in a play. She got the role and pursue acting in college. During her college years, she learned theater acting, stage management and directing. She used her learnings to better her skills.

    Throughout the episode, Ariane and Ashley dig deep on how she got the role from The Librarian, what she did to pursue her dreams and her future projects. They also touches on the challenges of being a person of colors in the industry.

    In this episode of the Creator Mindset Podcast:

    • Origin of the Fearless Actress
    • Ashley's backstory. How she landed a role in a school play
    • Her next step after Ashley's acting gig on her high school
    • The journey from being a production assistant to Mercy Jones
    • Importance of going to College to become an actor
    • What message she shared when giving speeches in school
    • Does a young actor need to move to a bigger market in order to be a successful actor
    • Ashley's inspiration to become an actress
    • Importance of being surrounded by like-minded people
    • The Librarian Moment
    • Ashley's future plan

    Key takeaways:

    • College is great to have a safe place to learn different skills and getting to know your peers
    • There are some people that think that they don't need to go to college and maybe it is not for them. You have to have a secondary education in order to get to know people build your skills and become more of a well-rounded person
    • I'm a firm believer in having a healthy mindset. You can learn all the tools, textbook on how to be an actor, how to create a resume, how to have the best headshot in the world but if you don't believe in the tools that God gave you all that goes down to the wayside
    • Know that you are enough
    • Starting where you are can lead you to the bigger market
    • You learn as much as you can where you are at. When you're ready to get into the bigger leagues then you can take a leap
    • You can choose who you want to be in your circle
    • Find your digital mentors
    • Find people that inspire you. When you get that negativity from people that are close to you, they are coming out of love. They don't know much about the industry. They tend to come from fear. They want to protect you. Keep writing what you really want, keep listening to those people that are doing what you want to do and find those groups of people that are like you
    • Don't be a one-trick pony. Study the craft and learn another skill from there you will know all facets and become well-rounded in your field
    • You don't know what other skills that you love to do if you don't try
    • If we want to see the change, we got to be the change
    • Be fearless in anything and everything that you do. Know that whatever talent that God gave you, you can use that to the utmost and highest ability. There are no limits, only yourself
    • Something may frustrate you, something didn't go exactly what you planned but that is okay. That is all part of the foundation and your learning
    Links mentioned in this Episode:

    Friends in Film by Janet Urban

    Episode 51 Get Started as a Filmmaker

    How to connect with Ashley:

    Website

    Facebook

    Instagram

    Twitter

    Email


    Episode #55 Body Image and Self Love Jan 25, 2018
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    Bio of the artist: Actress/Producer Leah Cevoli, is a multi-talented entertainment professional whose work stretches across many genres. A rock 'n roll enthusiast, body image activist, and fan of all things horror, Leah's work has been spotlighted on Film Courage, Ms. In the Biz, Inside the Actors Podcast, Geekscape, The Mary Sue, and many more. What she shares in this episode:

    Have you ever felt pressured of losing weight? Almost all of us will answer this question with a YES! Some people use social media to bully others. It is easy nowadays to comment on a picture and make the person feel bad about themselves. But this has got to stop.

    During the show, Ariane and Leah touch on the sensitive topic of self-love and body image. Leah has been struggling with her weight for a few years now. She discussed the reason for her weight gain. They deep dive on how people can support each other rather than against one another. Let us all learn from this episode on how to love our body, accept ourselves and let go of our own insecurities.

    In this episode of the Creator Mindset Podcast:
    • Why Leah started binge eating
    • What made her surpassed the emotional binge eating episode of her life
    • The trigger to put up a panel in San Diego Comic-Con
    • The All Shapes and Sizes Welcome Panel
    • Social Media Bullying
    • Love yourself first
    Key takeaways:
    • Women tend to internalize so much and we have to educate our young girls to not do it
    • Stop this bullying, name-calling, judgment and making each other feel less
    • We are all perfect just the way we are
    • You are seeking out food to make yourself feel better
    • We've tried to protect ourselves and our younger self-comes into play. It tries to protect us in any way they know how. If that's putting on all this weight so I can hide and not get out there and get hurt again then that's what happened
    • Get the word out there of how society as a whole and the entertainment industry can contribute to better self-images positivity around this.
    • Let's not be photoshopping everyone like crazy and making people think that is really the way somebody looks
    • Let's make it the concept that we are creating what the real world looks like
    Links mentioned in this Episode:

    All Shapes and Sizes Welcome

    How to connect with Leah:

    Website

    IMDb Account

    Facebook

    Twitter

    Blog

    Youtube

    PRESS

    LinkedIn


    Episode #54 From Promoting Concerts to Working as an Actress Jan 24, 2018
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    Bio of the artist:

    Actress/Producer Leah Cevoli, is a multi-talented entertainment professional whose work stretches across many genres. A rock 'n roll enthusiast, body image activist, and fan of all things horror, Leah's work has been spotlighted on Film Courage, Ms. In the Biz, Inside the Actors Podcast, Geekscape, The Mary Sue, and many more.

    What she shares in this episode:

    As an artist, have you tried everything to get that “Golden Ticket”? What do you have to do to get it? For some creatives, it only took them months to get it, but for Leah Cevoli, it was six years. Starting at the bottom and on her way up, that is where Leah is headed.

    Today, Ariane and Leah chat about her experience in an acting class, how it changed her mindset and prepare it for where she is right now. Listen in as we all learn that hard work is being notice, how giving up is not an option and the importance of saying Yes.

    In this episode of the Creator Mindset Podcast:
    • Leah’s backstory on how she ended up in Los Angeles
    • What is her first job and how did she get it
    • Her career as a host in many band events
    • Leah’s work experience as a front desk receptionist
    • How did Leah became an actress
    • Her Deadwood experience
    • Leah’s voice over work in the industry
    • Leah getting her “Golden Ticket” be part of SAG
    Key takeaways:
    • If all else fails just keep driving
    • Hard work get noticed and rewarded
    • You have to take everything with a grain of salt or it will really break your heart
    • You live in Hollywood. Even if you're going to the post office you should be dressed like you live in Hollywood.
    • You have to say yes to something you feel aligned with, you also have to learn to say no if it is not aligned with or not going to really help you in the long run to move to the next level
    • It is like riding a bicycle, you have to get back on. You have to put yourself in a situation where you might connect with people
    • When you're working on fixing people it's because you're avoiding fixing yourself
    Links mentioned in this Episode:

    Sultana Documentary

    Dance Baby Dance

    Radical Dating

    How to connect with Leah:

    Website

    IMDb Account

    Facebook

    Twitter

    Blog

    Youtube

    PRESS

    LinkedIn


    Episode #53 Conversation on Mindset, Money and Purpose Jan 23, 2018
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    Bio of the artist: Anna Goldstein is the host of the Profit with Purpose Podcast. She is an NYU Certified Business and Life Coach. Anna is also an athlete. She helps women from all over the world discover how to take a leap of faith from unfulfilled corporate career to a life of passion. What she shares in this episode:

    The dilemma of every creatives; passion or profit? Why not both? Artists, singers actors often experience fear. Fear of failure, belongingness, and criticism, that is why it is hard for them to pursue their passion. In today’s episode, we have Anna Goldstein. She is a coach specializing in life coaching, career coaching, executive coaching and business coaching in NYC, LA, and DC. She helps people build their confidence, get out of their own way and have what they want. Anna and Ariane discuss the struggles of creatives in finding balance in pursuing their passion and making a living. They also talk about how to address criticism by people close to you. Let us all find out the steps to achieving a life with purpose and profit.

    In this episode of the Creator Mindset Podcast:
    • Find out the story of Anna on how she became a coach
    • Discover how you can build a bridge between passion and purpose and make money
    • Know the inspiration behind the making of her book
    • Learn how to work with people who are indecisive
    • Know the process in finding balance in the midst of the chaos
    • How to work with people who has low self-esteem
    • How to deal with criticism from loved ones
    • The story of a deaf frog
    • Two important steps in decision making
    Key takeaways:
    • Let the vision be what moves you
    • Imagination as Albert Einstein said is more important than knowledge
    • Balance is an art
    • The nature of reality is constant change
    • You don't have to be the best to start, but you have to start to be the best right
    • Don't wait until you have self-love and confidence to do something
    • I think that we grow our self love through doing the things we love
    • Indecision is the killer of wealth
    • Action brings clarity
    • The quality of your thoughts is what's gonna create your life
    • The most important thing is to speak your truth
    • When you're living in accordance to your value, you are likely to win
    Links mentioned in this Episode:
    • Profit With Purpose by Anna Goldstein
    • Think and Grow Rich by Napoleon Hill
    • FREE ONLINE WORKSHOP
    How to connect with Anna:

    Website

    Twitter

    Facebook

    Instagram

    YouTube


    Episode #48 Radio Plays? How-to Jan 22, 2018
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    BIO:

    D Grant Smith is an award-winning, syndicated radio show host (The Appetizer Radio Show), host of the DIY Artist Route Podcast, coach, author (The DIY Musician's Radio Handbook) and speaker. He calls himself "The Audience Growth Farmer" and helps musicians learn how to build strong relationships with music fans, media, music curators, and influencers to create more success in their careers.

    His experience in radio and media dates back to 1998, and he's been an integral part of the growth and success of countless indie & unsigned musicians through both radio airplay and relationship building. More info on D Grant is available at https://dgrantsmith.com including his book, his online course for radio promotion, podcast, blog and weekly newsletter that shines a light on effective relationship building and marketing tactics through storytelling.

    What he shares on this episode:

    Your ability to make powerful connections with the right people for your offering is the key to your success. It’s farming. It’s cultivating, nurturing, planting and reaping good things from relationships. You grow by giving not by asking.

    D Grant Smith talks about personal development and community building. It is about operating your life out of a place of peace and love so that your output draws the right people in to connecting with you. It’s all about “connections”; connections that other people don’t have. This kind of harmony changes the world, and creates new channels of success in every area of life.

    On this episode:

    • How his passion (music curating) came from
    • More elaborate definition of a music curator
    • Ways how to get in contact with music curators
    • How building connections with other people helps in the industry
    • How he grows an audience on his radio show
    • Talks about his book on the steps for having the song played on the radio
    • His takes on how to find success
    • How the law of attraction plays a role when it comes to radio promotion
    • His takes on how to standout as a performer
    • His philosophy in life

    Key takeaways:

    • Do things that you are passionate about
    • Build relationships and connect with influential people is the key to success
    • Align with people that are most like us
    • Ignoring the voice of negativity
    • We need to fit into something so that we should not feel entirely alone
    • Invest in yourself
    • Learn something from other people
    • Take action on things you learn and you’ll see success multiply exponentially

    Connecting with an artist:

    https://dgrantsmith.com


    Episode #52 How to Build a Tribe Around Your Mission Jan 22, 2018
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    Bio of the artist:

    Steve Palfreyman is a musician and entrepreneur from Australia. He’s spent his entire adult life in the music industry, pumping up creative projects from the ground up. From festivals to management, social media to overarching marketing strategy, he’s had a busy 13+ years in the industry. Steve’s worked with national icons and acts you’ve never heard of. Literally hundreds of them. Through all of this, his biggest passion has become building thriving tribes of fans for his clients and his own creation, the Music Launch Hub. He hosts the Music Launch Summit, the world’s largest virtual music conference and is here to help you use the power of community building to launch your music career.

    What he shares in this episode:

    Musicians sometimes struggle with creating their music and songs. At times, they experience an artist block. How can an artist pass through that experience? Is it necessary for a creative to experience such? What can you do if you are in that situation? That is why, in this episode, Steve discussed the importance of an online community. He and Ariane spoke about digital tribes, what it looks like and how it can help others. Steve also enlightens the listeners of how marketing and creativity can help all artists, and how you can build followers that surrounds you rather than underneath you.

    In this episode of the Creator Mindset Podcast:

    • How to build a tribe around your mission that puts your creativity at the center
    • How to grow a tribe online to get your creative project turn into a launch rather than a release
    • The importance of building a community online
    • The difference between community and fans
    • What is a tribe community
    • Implementing marketing strategies for creatives
    • The proper way to do marketing for artists
    • 3 important keys to starting a marketing strategy for artists
    • Tips to help them maximize creativity and community at the same time
    • How to set up your own “Digital Centerpiece”

    Key takeaways:

    • If you feel like you're struggling even if you've got social media followers but no engagement; the solution is to start a community-based approach rather than trying to build a fan base
    • An online community is your focus group. It is having people that help you when you are not feeling creatively minded
    • Today is not about being perfect. Today is about getting stuff out there giving it too great people
    • People are not terrible at marketing, they are terrible at communicating
    • If you are struggling to build a fanbase, it's because you don't have a reason yet for people to come and hang out with you
    • Getting the people part isn't difficult but getting them to spend time with you is the hard bit
    • Nothing matters other than doing it openly
    • Think about what your audience want and self-awareness of who you are as an artist
    • Tell your story in a way that you want to do it. Build your system. Take ideas from events and plug so you can create your own playbook
    • When you put in the work, make sure to take people on the journey
    How to connect with Steve:

    Website

    Facebook

    Twitter


    Episode #51 Get Started as a Filmmaker Jan 21, 2018
    Show notes

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    Bio of the artist:

    Kathi Carey is an award-winning writer/producer/director with several features currently in development. Kathi says, "It's important to me that each project I undertake not only entertain the audience but give them something extra. This is why, as a filmmaker, I gravitate towards stories that explore how the characters navigate the transformational turning points in their lives." Also, probably because that was her story: she was a child prodigy in music headed toward the concert stage when she picked up her dad's 8mm camera and there was no turning back--the destination was no longer Carnegie Hall, but Hollywood.

    What she shares in this episode:

    What does it take to be a successful filmmaker? How will you know if this is the path you want to take? These questions were answered by Kathi. In today's episode, Ariane and Kathi take us to the world of filmmaking. They discuss how to start producing a content, finding out if this craft is for you and know the ins and outs of making a film. Listen in as they take us to the wonderful world of movies.

    In this episode of the Creator Mindset Podcast:

    • Kathi’s story on how she started as an artist
    • How to get started in producing content
    • How to find your WHY
    • Make a compelling story from your life experience
    • How to become a filmmaker
    • Method on how to find the starting point of being a filmmaker
    • Understand the limitation of having a micro budget
    • Learn how to work with a small and big crew production
    • The step by step on how to set up your goal

    Key takeaways:

    • You're going to have more control over your career as an actor if you can write, produce, and direct your own projects because you can always create work for yourself
    • You are born with your WHY
    • There are parts of life that are tough and difficult to get through. If this doesn't makes you want to overcome all that then this isn't for you
    • Being an artist; it's a calling. You are born to it.
    • “I teach my child to be who they are, without me being Who I am”
    • A good director with good actors can make a compelling scene anywhere
    • If you know what you want before you start, getting there is easier
    • There's nothing wrong with finding some other aspect of creativity that you decide you like even more

    Links mentioned in this Episode:

    Kathi’s course

    How to connect with Kathi:

    Website

    Facebook

    Instagram

    Twitter


    Episode #50 From Radio Host to Landing a Role in Heroes Jan 20, 2018
    Show notes

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    BIO of the Artist

    Retiring after 36 years in radio, David H. Lawrence XVII moved on camera and has been seen and heard on Cars, The People vs. OJ, Lost, How I Met Your Mother, The Mentalist, The Unit, CSI Chuck, Good Luck Charlie, Ant Farm and is best known as the creepy evil puppet master Eric Doyle on NBC's Heroes. Lawrence is Backstage Readers Choice Favorite voiceover teacher with his vo2gogo.com classes. He created the go-to app for actors rehearsal.pro.

    What he shares on this episode:

    It is never too late to try new things. This is very true for our guest who is in his 40s when he decided to be an on-cam actor. In 2003, he studied, attended workshop, get an internship and volunteered so he could learn what he needs to learn in this business. After four years of doing this, he booked Heroes. In today's episode, listen in as Ariane and David tackles the challenge of a beginner artists face until now.

    On this episode:

    • How David moved from radio to the movie business
    • What is the three-legged stool
    • David's secret sauce of success
    • Tips on how to find a mentor
    • Opportunities for Voice Over Gigs
    • David's advice on what equipment to have
    • How to start doing Voice Over works
    • Discover the Abraham Lincoln Method

    Key takeaways:

    • Actors are notoriously poor; not only money but also food, information, and guidance
    • If you do more of what works and less of what doesn't, you can't help but become more successful
    • Find a mentor who knows what they're talking about
    • With performing all you do is wake up with the idea that you want to be a performer, and declare yourself as a performer
    • When you're first getting started don't overspend
    • Voice over is easy but it is more effective if you know what you are doing
    • "If I had an hour to chop down a tree, I would spend the first 45 minutes of that hour sharpening my ax." - Abraham Lincoln
    • It makes short work of what you're setting out to do, if your tools, training, and your attitude is great
    • "Good artists borrow, great artists steal." - Picasso

    Resources:

    ACX

    Connecting with David:

    Website

    Voice Over Website

    David’s App

    Twitter


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