The Creative Edition Podcast

Latest Episodes:

4 Tips for Content Creators in 2025 Jun 17, 2025

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Meet Grace, Vice President of Strategy at Fohr Jun 10, 2025

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In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.

We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss:

What makes a creator stand out to top brands like Sephora and Dyson
How influencer content is outperforming traditional brand content across paid media, email, and even OOH
Why creators are being tapped earlier in the campaign strategy process
The future of influencer marketing—from content formats to emerging technologies like AI
Grace’s best advice for creators navigating the 2025 landscape

Whether you’re a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what’s working in influencer marketing right now—and what’s next.

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Emma Diaries: Behind The Scenes of a Brand Trip Jun 04, 2025

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In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

What is a brand trip—and the difference between paid and gifted partnerships
How I find out about these opportunities (and how you can too!)
How to pitch yourself and position your brand to stand out
What brands typically expect in terms of deliverables
How much flexibility you really have with the itinerary
If you can bring a plus one or request flight upgrades
And what it takes to get invited again

Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Influencer Management 101 with Kahlea, Co-founder of Alora Agency May 27, 2025

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4 More Ways to Use Chat GPT & Other AI Tools as a Content Creator May 20, 2025

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Twitch in 2025: Live Streaming Tips & Creator Economy Insights with Mary Kish, Head of Community at Twitch May 06, 2025

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In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.

We discuss:

How Twitch fosters deep community engagement vs. traditional social platforms.
Essential advice for new streamers: managing live chats, moderators, and the learning curve.
The importance of collaborating with other Twitch creators.
Common beginner mistakes and how to avoid them.
Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).
Where Twitch fits into the future of the creator economy and influencer marketing.

Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.

If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.

🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Meet Lara Cohen, SVP of Marketing, Business Development, and Partnerships at Linktree Apr 29, 2025

Show notes

In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.

We also explore:

Why authenticity still drives influence
How Linktree is building the future of social commerce
How creators can future-proof their business and own their audience
What’s next for the creator economy

Whether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.

Connect with Lara: Lara's LinkedIn and Linktree link