The Creative Edition Podcast

Latest Episodes:

REPLAY: What 8 Things Should You Include in Your Media Kit? Jan 25, 2022

Show notes

We're still on our January break. If you're creating a media kit for the first time in 2022, we hope this podcast episode helps you create your media kit!
If you haven't heard of a media kit before, a media kit is:
A media kit is essentially a resume for your blog, Instagram, TikTok, and online presence. Your photo, contact info, and what your blog is about all go on your media kit. You can also share to brands, public relations firms, and other influencer organizations what services you offer to them.
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REPLAY: What Content Creator Life Stage are You (in 2022)? Jan 20, 2022

Show notes

This podcast episode originally aired in August 2021.
So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus in 2022.
Content Creator Life Stage #1: Seed

As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

Questions you’re asking:

· Who am I as a brand?

· How do I take photos or videos?

· Should I hire someone to take my photos?

· Am I a content creator?

· How do I post x, y, or z?

· How often do I post?

Content Creator Life Stage #2: Sprout

As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.

Questions you might be asking as a Sprout:

· How do I deliver value?

· How do I build community and trust?

· How do I work with brands?

· How do I make money as an influencer?
Tune in to hear the other two Content Creator Life Stages!
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REPLAY: Intrinsic vs. Extrinsic Motivation + Breaking Down 6 Motivation Types Jan 18, 2022

Show notes

We're still on our break so today we're revisiting motivation types.
Understanding intrinsic vs. extrinsic motivation and 6 different motivation types can help you figure out how you're personally motivated. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you.
This podcast originally aired on October 7th 2021.
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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REPLAY: How to deal with the judgement of being an iNfLuEncEr (in 2022) Jan 13, 2022

Show notes

Today we’re replaying how we deal with judgement with being an influencer. Judgement can instigate fear and fear can keep you from creating content for your passions, sharing what you love, and expressing who you are. Don't let judgement of others hold you back as a creator in 2022!
Tune in for the first two tips. Here is a preview of the third tip:
Tip #3: Reflect on your goals

If you’re fearful of judgement, we recommend taking a step back and thinking about your goals for your brand, your business, and your career.

· What does it mean for you to have a happy, fulfilling career?

· What does balance look like to you?

· What does success look like to you?

· When do you feel good at work?

We recommend thinking about your goals and your ideas of success and happiness because at the end of the day, it’s you who has to live with yourself. At the end of the day, it’s not your parents, your spouse, your partner, who determines when you experience fulfillment. It’s you.

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REPLAY: How do you grow your Instagram (in 2022)? Jan 11, 2022

Show notes

Today, we’re revisiting one of our favorite podcast episodes about growing your Instagram. We are revisiting the 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram.
This podcast episode originally aired on October 19th 2021. We hope you take these Instagram tips with you into 2022!
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
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REPLAY: What is Whitelisting? Jan 06, 2022

Show notes

What's one way to adjust your rates for 2022? Adjust your rates for whitelisting!
Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account.

Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle.
3 Best Practices for Whitelisting:

Both brands and influencers need to communicate and discuss:

· How long is whitelisting for?

· Does it go beyond the term of the campaign?

· Has the brand or PR team provided step by step directions to grand whitelisting on Facebook business manager?

Put it in the contract

The length of term of whitelisting should be laid out in the contract. If the brand agrees to pay you more for whitelisting, make sure your adjusted rate is in the contract.

Make sure you trust the brand, PR agency, Influencer Agency, etc.

FYI – you don’t need to provide your username or password to any agency or entity requesting whitelisting access. You allow whitelisting access through Facebook Business Manager. You brand partner typically sends step by step directions on how to set it up on Facebook Busienss Manager.

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REPLAY: How to Get Started as an Influencer (in 2022!) Jan 04, 2022

Show notes

In January 2022, we're taking a month off and re-sharing out favorite episodes. If you're a new or aspiring creator in 2022 and want to know how to get started, this episode is still relevant and can help you get started.
This episode originally aired in May 11, 2021. Here are the 5 steps we cover:
#1: Find a Topic You Are Passionate About (Your Niche)
#2: Define Your Ideal Audience & Where They Are
#3: Define Your Goals and How You Define Success
#4: Start Creating & Posting Content! Remember to be Consistent
#5: Keep Learning
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Part 2: What's next for Sugardoh? + How Aliyah uses TikTok for Sugardoh Dec 30, 2021

Show notes

In Part 2 of Aliyah's interview, she shares with us the challenges she faced building her brand. Aliyah also shares with us one short term and one long term goal for Sugardoh.
Aliyah also answers and shares with us:

What type of TikTok videos perform best for your account?
How often do you post on TikTok?
What tips do you have for anyone just getting started with TikTok today?

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Part One: How Aliyah, the Founder of Sugardoh Started Her Own Brand during the Pandemic Dec 28, 2021

Show notes

Today we have Aliyah, the founder of Sugardoh. Sugardoh is an at-home hair removal option for all-over grooming.
Aliyah shares with us:

What inspired her to create Sugardoh?
How she got started with sugaring?
What was she doing before she launched Sugardoh?

Aliyah also shares with us a few TikTok tips and answers:

What type of TikTok videos perform best for your account?
How often do you post on TikTok?
What tips do you have for anyone just getting started with TikTok today?

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Mini-sode: Our trip to Leavenworth, WA Dec 23, 2021

Show notes

Today we’re sharing a recap of our trip to Leavenworth. We went to Leavenworth the first week of December to shoot holiday content. And we’re excited to share highlights of our trip.
Where we stayed:

One of the highlights of our trip was staying at the Post Hotel. We booked our stay at the Post Hotel back in June 2021. We were shocked we had to book 6 months in advanced, but we know the Post Hotel is extremely popular, especially during the holiday season.
Things we did: Visit Leavenworth Reindeer Farm

One of our favorite things we did on the trip was visit the Leavenworth Reindeer Farm. Reservations are required ahead of time. The Leavenworth Reindeer Farm is popular for families and tourists, so we recommend booking your visit well ahead of time.
Tune in for the rest of our trip!

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