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    Business

    The Creative Edition Podcast

    The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she’s learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it’s like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

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    Copyright: © 2021 Content Creatives Podcast

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    Latest Episodes:
    How to make rest a priority as a content creator Jul 05, 2022
    Show notes

    For those of you who are in this space, you probably recognize how taxing it can be. As creators we are expected to wear multiple hats in order to be successful in our roles, and we are expected to be “on” and online 24/7.

    Why is rest important?

    First and foremost, because you and your health should always be your #1 priority. No matter
    what anyone else says, taking care of yourself is absolutely crucial to leading a happy and healthy life. But if you’re like me and need a little more encouragement to rest up, it’s also important to realize that you don’t produce your best work when you are exhausted. You can’t give 100% if you’re not at 100%!
    Tune into to hear a few tips to make rest as a priority as a content creator.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Mini-sode: 10 Questions to Drive Conversations with Your Audience Jun 30, 2022
    Show notes

    Today, we’re sharing 10 questions to drive conversations with your audience. If you’re feeling stuck about what to ask your audience next on that Instagram caption, story, or even TikTok video, this podcast episode is for you.

    Why is it important to create conversations on social media?

    · Conversations can strengthen relationships.

    · Conversations can help get to know your audience better.

    · Conversations can help you figure out what type of content to create next.
    Tune into the 10 questions!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    What do I do when my Instagram engagement is down? Jun 28, 2022
    Show notes

    Today, we’re discussing what to do if your engagement is down on Instagram. If you’re feeling down about your engagement, this podcast episode is for you.
    Tip 1: Take a step back and deep breath.

    There are a million reasons why engagement can be down. Maybe you’re in a busy season of life, maybe you’re in a transition, or maybe you haven’t changed your posting schedule at all, and engagement is just down.

    Remember engagement isn’t going to be the same year over year or even month over month. There are ebbs and flows and you have to factor in life!
    Tip 2: Accept that Instagram engagement is down for everyone.

    As a friendly reminder, Instagram engagement is the number of interactions your content receives on social media. Interactions are:

    · Likes

    · Comments

    · Shares

    · Saves

    · Views

    · Link clicks

    Instagram engagement has dropped in 2022 because Instagram is prioritizing Reels, including Suggested Content in the Main Home Feed, and Average Time Spent on Instagram has dropped to 30 minutes a day.

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Mini-sode: Life Updates with Maddy & Emma Jun 23, 2022
    Show notes

    We're sharing a few life updates with Emma and Maddy for Q1/Q2 2022.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    How to do a Content Audit for Instagram Jun 21, 2022
    Show notes

    Today, we’re sharing how to do an Instagram content audit. If you want to learn how to look at your Instagram analytics and determine what content is performing best, this podcast episode is for you.
    What is a content audit?

    A content audit is the process of collecting and analyzing your content across your platforms (blog, YouTube, podcast, etc.) and social media channels.

    A content audit keeps track of all the content you've created on social media and your platforms. A content audit helps give you insights to improve content that is not resonating with your audience and shows you what your high performing content is.
    Step 1: Outline your goals

    Before you jump into analyzing which posts performed well and didn't perform well, think about what you want to accomplish.

    • Do you want to produce content that's in line with your brand and your content pillars?
    • Do you want to create brand clarity across all your posts? (example: if you're a fashion account, you can see fashion reflected in all your posts)
    • Do you want to learn what type of content your audience responds to?

    Tune in for the rest of the steps!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Mini-sode: How do we feel about our content creation careers right now? Jun 16, 2022
    Show notes

    Today, we’re chatting about how we feel about Instagram, TikTok, our podcast, and our overall content creation careers. We thought it would be a good time to check in to see how we’re feeling and we hope to encourage you to also reflect on how you’re feeling.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    3 Ways to Improve Your Content Plan & Strategy Jun 14, 2022
    Show notes

    Today, we’re discussing ways to improve your content plan and strategy. No matter what platforms you create content for, it’s important to outline your content plan and strategy.

    What is a content plan?

    A content plan includes your topics – aligned with your niches and content pillars, your content types – photos, videos, audio, or copy, and your platforms – where your content will be published.
    What is a content strategy?

    Your content strategy guides the creation and deliverable of useful or usable content. For content creators and influencers, content strategy means creating content with your mission, audience, and business goals in mind.

    It means delivering content within context to your platforms. For example, if your main platform is Instagram, you’ll be creating photos, videos, and copy that are aligned with who you are, who your audience is, and your mission. This also means selecting the appropriate hashtags that are related to your brand, your audience, and your mission.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Mini-sode: 4 Ways to Get More Views on TikTok Jun 09, 2022
    Show notes

    Today, we’re sharing 4 ways to drive more videos on TikTok. If you’re new to TikTok and want to understand how to get more views on your page, this episode is for you.

    Before we dive into the ways to get more views on TikTok, we want so to share that “a view” is considered a view once your video has been played for one second. But watching your own video does not increase your views to your account.

    Tip 1: Use trending audio and effects

    We recommend taking a trending audio and effects, then making it relevant to your page and niche.

    Tip 2: Prioritize shorter videos

    Remember, TikTok is an entertaining platform which means you have seconds to capture your audience’s attention. We’d recommend being focused on creating shorter videos with the hook towards the beginning of your video.

    TikTok wants you to keep scrolling and consuming more videos. So creating shorter videos and increasing the volume of videos is a key strategy in getting more views on TikTok.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!


    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Know Your Worth and Understand the Value You Bring Jun 07, 2022
    Show notes

    In today’s episode, we’re going to dive into knowing your worth as a content creator. It can be so easy to doubt ourselves as creators and we hope this episode will remind you of everything you bring to the table!
    As cheesy as it sounds, one of the most important things to recognize when understanding your own value is your uniqueness and style. There is only one of you!

    You may feel confused right now, uncertain of who you are and who your brand is. You may be growing and experimenting and trying to figure out your niche. But the bottom line is no matter where you are in your journey, you are on a journey. You have an awesome, unique, story to tell that nobody else can replicate, and brands want to share in being part of that story with you!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Part 2: With Influencer Coach Kristen - Q&A on Her Influencer Coaching Program + Creator Tips Jun 02, 2022
    Show notes

    In part 2 of our conversation with Kristen, she answers:

    • What inspired you to start coaching in the influencer industry?
    • What does your coaching format look like?
    • When and why should creators bring on a coach?
    • Is there a “right” time to bring on a coach?
    • What are the top 3 mistakes you see influencers making today?
    • What’s your advice on dealing with rejection from brands?
    • What’s your take on pitching? How often should creators be pitching brands?

    Check out Kristen on Instagram: https://www.instagram.com/kbousq/
    Listen to Soulcial Scoop Podcast.
    Other ways to connect with Kristen:
    https://www.tiktok.com/@kbousq

    https://www.yoursoulcialmate.com/podcast

    https://www.yoursoulcialmate.com/masterclass

    https://www.yoursoulcialmate.com/own-your-influence

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


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