The Creative Business Show

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Hal Elrod | Growing Your Brand Through a Community Jun 19, 2015

Show notes

As one of the most accessible ways to add consistent value for your audience, podcasting is quickly becoming a game changer in the world of entrepreneurs and business owners. Join host Nick Palkowski as he interviews international success coach, keynote speaker, and international bestselling author, Hal Elrod on building a personal brand and growing your audience.

Starting with Cutco Cutlery at the age of nineteen, Hal surpassed sales records within days of joining the company. But after a devastating car crash where he died for six minutes, he decided that he would dedicate his life to inspiring people. After losing his first business in the Great Recession, Hal created a morning ritual which helped him to take himself and his results to the next level which eventually became the basis for his bestselling book, The Miracle Morning.

“It's our duty to share our story, our struggle, our strategies with people…to help them overcome what's holding them back.” @HalElrod

Although Hal began his business with a lot of one-on-one coaching, he is now focusing on expanding his core business strategy by transitioning into more horizontal streams of income. Learn how Hal managed to grow his business by focusing on the scaleability of each of his projects and see the importance of diversifying your streams of income (7:18). Additionally, Hal offers his top three tips for establishing and growing your personal brand (21:20).

Early on in the development of The Miracle Morning, Hal struggled with adding consistent value to his audience. With the help of Your Podcast Guru, he now emails his community once a week with tips and strategies that has helped to build a network of followers. By fostering a relationship of trust between himself and his community, Hal has increased the downloads on his podcast from 5,000 in the first month to 27,000 by the third month.

By succeeding in adding consistent value to his community, Hal has bolstered his business. To kickstart significant change in your life and to take your results to the next level, join the movement and check out Hal Elrod’s The Miracle Morning.

How to Use a Podcast To Grow Your Business Jun 19, 2015

Show notes

Two words: the funnel.

Wide at the top and narrow at the bottom, the funnel is the perfect model to grow your business and find your customer base. The more audience members you add to the top, the more people who trickle down the funnel and become dedicated, valuable customers.

At the top of the funnel is your free content. This is where podcasts can be phenomenal tools to help attract audience members who can anonymously consume your content while they decide if they like what you have to offer. Next is the free email subscription. While the audience member isn't a paying client yet, they are more valuable to you now than ever before

Start with a low-priced offer for a product, such as an ebook. This helps you to find your niche and to target potential repeat buyers. From here, you’ll want to move into low-priced subscriptions with a recurring monthly fee to help stabilize your income.

Further down the funnel lies the medium priced product. For me, this is my Podcast for Profit program. With some initial hard work and dedication, the product becomes scalable over time and provides a solid income base. Next comes the high priced product which typically involves one-on-one courses and in person events. These take time and effort, but the investment pays off.

Last, and certainly not least, there's the high priced subscription. This includes mastermind groups where members pay a monthly fee to have access to your expertise. An example for me is my podcasting service where I provide a high value at a high price point.

What does your funnel look like? Text powerofpodcasting to 33444 to get a cheat sheet that will guide you in planning your funnel and empowering your business. Stay tuned for next episode for our first case study!

The Power of Your Voice Jun 08, 2015

Show notes

At the early age of 5, he started his own make-shift business on the kindergarten school bus. By age 9, he knew he wanted to own his own business. Today, as the owner of Your Podcast Guru, Nick Palkowski has made his dream a reality as he works to help other entrepreneurs build their businesses through the power of podcasting.

Gone are the days of scouring the Internet for tips, tricks, and strategies for running an effective podcast. For a monthly fee, Your Podcast Guru allows you to deliver value to your audience with little to no effort on your part. You create the content and Nick’s team takes care of the rest.

“The best way to grow your business is to consistently add value to your audience.” @NickPalkowski

CLICK TO TWEET

Podcasting is the best tool out there for maximizing your income and your impact by allowing you to provide consistent, engaging value to your audience. Here’s what to expect from the Power of Podcasting in the upcoming episodes:

Short, 8-minute episodes packed with tips and strategies for marketing your personal brand through podcasting
Longer, interview-style episodes featuring case studies of successful people
A new episode every Friday

Nick has dedicated his company to channelling the power of marketing through podcasts in a way that helps you to create and cultivate relationships with your consumer base.

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