The Creative Business Show

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2015 Year In Review Jan 08, 2016

Show notes

2015 was a HUGE year for us here at Your Podcast Guru. In this episode we take a quick look at some of the highlights from this last year and let you know what to expect from 2016! Here is a quick recap of last year

Launched Power of Podcasting audio AND video podcast
Released Power of Podcasting Book
Made the transition from self employed to running a company!

It was an amazing year, and I cannot wait for the awesomeness that will be 2016! Thank you for being a part of the YPG community. Let's make 2016 our best year ever

Get Your FREE COPY of The Power of Podcasting Book Dec 07, 2015

Show notes

Get your free copy of The Power of Podcasting at PowerOfPodcastingBook.com

You have a message. You have stories. You have insights and advice that you need to share because you can be the defining factor that improves the life of another person.

Podcasting is one of the best mediums to get your message out there and with my new book, The Power of Podcasting, you will get a step by step guide on creating your own podcast.

In the book, you will…

Discover which equipment best suits your unique podcasting needs
Work through technological barriers by learning the technical ins and outs of this effective online platform
Learn the secret of the funnel philosophy to turn anonymous listeners into raving fans

For a limited time, you can claim your free copy of The Power of Podcasting along with an exclusive offer: a 4 week online training course (a $497.00 value) to help you find your message and launch your podcast in a way that will maximize your impact and your income.

RESOURCES

Your Podcast Guru

Laura Roeder | How Social Media Automation Can Help Grow Your Audience and Save You Time Nov 27, 2015

Show notes

Like many entrepreneurs, Laura Roeder quickly became impatient with the corporate ladder and became her own boss. After working a “real job” for a year and a half as a graphic designer, she decided that she wanted to do more and she wanted to do more now.

Today, Laura is responsible for creating a revolutionary social media strategy tool named Edgar. If you haven’t met Edgar yet, you’re going to want to get his number as he has transformed social media marketing from spreadsheets and manual updates to automation and organization.

In this episode, you will…

Be inspired by the entrepreneurial shortcuts Laura took to get to Edgar
Learn Laura’s strategies for managing people and why delegating can actually disempower your employees and coworkers
Discover that it’s ok (and even a good social media strategy) to re-use and repurpose social media posts and how Edgar can help
Find out different strategies to use Edgar effectively for content producers and podcasters alike
Hear Laura’s tips for bringing guests on to podcasts and how to use social media posts to maximize your audience

"Don't worry about doing it perfectly. Just get it out there." @lkr RESOURCES

Twitter: @lkr

www.meetedgar.com

Don Stanley | How Content Creation Can Grow Your Business Nov 20, 2015

Show notes

On the podcast we often discuss how creating content can help attract an audience and grow your business. But how do you create content and effectively market your business? Where do you start? Regardless of where you are in your web-strategy and content development, today’s guest can help.

Today I’m talking with Don Stanley, founder of 3 Rhino Media, professor at UW-Madison, and an expert on social media and inbound marketing.

In this episode, you will…

Hear how content creation can boost your business
Learn how you can begin developing your own content and how to restructure and revive old content to drive leads to your business
Discover how to develop content that targets your audience to maximize your exposure
Find out different strategies to use for a more fluid feel in your content
Be inspired by Don’s 30 Day Challenges

"People do business with people they know, they like, and they trust." @3rhinomedia

RESOURCES

www.3rhinomedia.com

Amy Climer | The Deliberate Creative (A Case Study About the Process of Launching a New Podcast) Nov 13, 2015

Show notes

Starting a podcast can be a nerve-wracking and challenging experience but it can also be profoundly rewarding and fun. This June, Amy Climer, founder of Climer Consulting, took the plunge and began The Deliberate Creative Podcast. As of this interview, she is on her fourteenth episode and has come a long way in developing a process and attracting an audience.

In this episode, you will…

Be inspired by how Amy decided to launch her own podcast
Hear how podcasting plays a role in Amy’s business and in her larger mission of encouraging creativity and success
Find out how her process has changed since launching her podcast
Learn what her biggest challenges have been and how she is overcoming them
Discover Amy’s tips for anyone who is thinking about starting their own podcast
Learn how you can combat “imposter syndrome” and continue to foster creativity
Hear how Amy’s creative problem solving process has helped her advance her podcasting skills

“Creativity is about taking risks, putting yourself out there, and seeing what happens.” @AmyClimer

RESOURCES

Pat Flynn Smart Passive Income Podcast

www.climerconsulting.com

Jeff Goins | Finding Your Tribe Nov 06, 2015

Show notes

We’ve all seen people glued to their devices and we’re taught to think that they're distracted from the “real world”. But with the rise of social media and online income streams, that is far from the truth for my guest today, Jeff Goins.

Jeff is a fellow podcaster, a blogger, an author, and an online coach, but above all, he is a writer. After years of struggling with marketing himself as a writer, his life mission is to guide others in recognizing the value in their writing and helping them to profit from their talent and hard work.

In this episode, you will…

Learn how the distinction between the “real world” and the “online world” is disappearing and why that's good news
Hear how Jeff built his own platform for sharing his message
Discover Jeff’s three best tips for entrepreneurs just starting out
Find out why writing is still a valuable skill-even in our digital age
Be inspired by Jeff’s thoughts on being compensated for your art

RESOURCES

GoinsWriter.com

Tribe Writers

Ray Edwards | Writing Words That Sell Oct 26, 2015

Show notes

Today I have the honor of speaking to a man who helped inspire me to get into podcasting: Ray Edwards. A man of many talents, Ray began his career in radio where he had a lot of success but he began to see change on the horizon. After leaving radio to get in to marketing, he saw the growing potential and influence of podcasting and he jumped right in.

In this episode, you will…

Hear some of the biggest lessons Ray learned in his first few years of podcasting
Discover the secret to being authentic on air and why it’s so important to be yourself
Find out how Ray sees podcasts fitting in to his content creation
Learn how he decided to bring on a co-host and why he continues to embrace change
Get the exclusive scoop on six key elements of a solid sales pitch from Ray’s courses
Understand the importance of copywriting in podcasts and get some great foundational tools to get started

SUBSCRIBE TO THE PODCAST

WATCH THE PODCAST RESOURCES

The Emotion Thesaurus: A Writer’s Guide To Character Expression- Angela Ackerman

RayEdwards.com/Nick

Which Microphone Should You Use For Your Podcast? Jul 17, 2015

Show notes

When you’re starting your own podcast, there’s a few key, foundational tools needed to really reach your audience and expand your business. In this section, we’ll discuss the major gear needed to start producing your very own podcast starting with selecting the right microphone for your needs.

In this episode, I’ll be sharing the pros and cons of five microphone with different price points and varying audio quality to help you find the microphone that best suits your needs.

The first microphone can be found in your standard Apple headphones. If you don’t have a microphone and you don’t have a budget, this is the tool to get you started in producing content and getting your name out there. Remember that you can always upgrade later, but this can help move you in the right direction.

The second microphone is the relatively cheap and portable Roland R-05 digital recorder. This is the microphone that I use to record most of my podcasts. It can be used as a straight digital recorder or as a field recorder. If you’re looking to get the feel of the surrounding environment in a podcast, this device picks up background noise.

The third microphone is the Rode Smartlav Lavalier microphone, a hands-free option ideal for video recordings. In fact, this is the mic that I use in most of the videos in my Podcasting for Profits course. With the Rode Smart app, this microphone can plug in to your iPhone or your computer with no problem and its reasonably priced at around $70.

The fourth microphone is the ATR 2100, my recommended starting microphone for anyone looking to get into audio podcasting. At $60-$80, the ATR 2100 is a great value giving you a 7/10 on sound quality. This microphone has both USB and XLR plugs which allows you to grow into using a mixer as your podcasting needs change. This is another hands-free microphone giving you the freedom to look at notes while recording

The fifth microphone is the HeilPR40, the choice of many professional podcasters for optimized sound quality. This mic will run you about $650-$700, but if you’re looking for a nice, big, and bold sound then this is the one for you. This microphone has the added benefit of including a boom arm, shock mat, and a pap filter (all of which we’ll talk about in a later episode).

Consider your needs and resources to determine which microphone is right for you at this very moment, buy it, and start practicing. Even if you aren’t ready to start recording, you need to get comfortable with speaking into a microphone so you’ll be ready to rock and roll once you start your podcast.

SUBSCRIBE TO THE PODCAST

WATCH THE PODCAST

RESOURCES

Mitch Matthews | Multiplying Your Impact Jul 03, 2015

Show notes

When you’re the founder of a business or an organization, it can be challenging to find the time to send a consistent message to your audience while creating new content. Join host Nick Palkowski as he interviews keynote speaker, lifestyle coach, entrepreneur, and host of the DREAM. THINK. DO. podcast, Mitch Matthews, on how podcasting has helped him to reach a wider audience and allowed him to specialize in what he does best: creating content.

Long before podcasting, Mitch was finding ways to manage the different prongs of his core business: speaking, one-on-one training, and online training. As a creative, time management was a challenge. Time blocking has allowed Mitch to seek out and connect with people who have complementary skill sets so he can foster some stability in his schedule.

After his time on a local radio show, Mitch realized that he wanted more. He was bumping up against the boundaries of his business and needed to reach a larger audience with his message of helping people dream bigger and achieve their goals.

As a dreamer and a business owner, he started to realize that he couldn't master everything and turned to Your Podcast Guru to help him provide a consistent message to a wider audience. With Nick and his team taking care of the details, Mitch can focus on creating content and he shares his top three strategies for how he creates his dive-deep episodes:

He borrows from the past
Dialogue with audience
Just show up

By creating bold content that reflected who he is as a person, Mitch figured out who was and who was not his audience base. Don’t be afraid of ticking people off if they don’t like you anyways.

After just three months of starting his DREAM. THINK. DO. podcast, Mitch went from 300 downloads a month to 30,000 downloads. The return wasn't instantaneous, but it was absolutely worth it. Stick with podcasting and see the returns on your investment increase tenfold over just a few months!

How to Create Content For Your Podcast Jun 26, 2015

Show notes

After speaking at an event, I get a lot of questions from the audience about how to start their own podcasts. After the more technological questions, the most frequently asked question is this: how do I create content for my podcast?

A lot of people hesitate about putting their message out in the world. They fear that they aren't experts. Get over that fear right now. It's not not about knowing everything there is to know about your subject. Being an expert is not about having all of the answers.

If you are further along in your journey than your audience and you can help them to avoid the mistakes that you made, then you have knowledge that your audience doesn't. You are an expert.

[Tweet ""You are an expert. It's time to share your message with the world." @NickPalkowski"]

To start building your well of content, you can begin with one of the exercises that I share with all of my Your Podcast Guru clients. Start with listing your top 10 most frequent asked questions. Next, come up with 10 questions that your audience should be asking but they aren’t.

Don't forget that your first episode will be one of the most listened to episodes (no pressure!). You’ll want to tell your story, let the audience know what you’re about, and, most importantly, what they should expect from you. From there, you will want to focus on adding consistent value to the podcast.

For more resources on how to build content for your podcast, text powerofpodcasting to 33444.

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