The Complete Health and Fitness Professional

[Article] Winning at social media: Get more clients, and build a successful business, with these 6 proven social strategies. Apr 12, 2019

From lack of know-how to fear of failure, there are plenty of reasons coaches struggle to develop an engaged social media following. But it may not be as complicated as it seems. Try this simple but effective advice from Precision Nutrition experts who have used social media to build thriving businesses. For the full article, visit us here: https://www.precisionnutrition.com/social-media-for-coaches

[Article] ‘What’s happening to my body!?’ 6 lifestyle strategies to feel your best during menopause. Jan 07, 2019

Hot flashes, mood swings, weight gain, brain fog: Menopause can make you wonder if your body is totally cuckoo. But what many women don’t realize is that they do have some control over these symptoms. Here’s what’s going on, plus six lifestyle strategies to feel your best during menopause. For the full article, visit us here: https://www.precisionnutrition.com/feel-your-best-during-menopause

[Article] Before and after photos: Inspirational and effective OR demoralizing and unethical? Dec 03, 2018

Before and after photos are a staple in health and fitness. They’ve been used to market new programs, document physical changes, and celebrate progress. But some say they trigger negative feelings about body image and feed a cultural obsession with thinness. In this article we’ll explore both sides and leave you with best practices for using them, if you choose to. For the full article, visit us here: https://www.precisionnutrition.com/before-and-after-photos

[Article] “I’m a coach, not a therapist!” 9 ways to help people change while staying within your scope. Oct 05, 2018

As a health and fitness coach it’s easy to feel frustrated when clients share deep concerns that go beyond eating and exercise. It’s easy to think: “I’m a coach, not a therapist!” However, you’re more therapist-like than you think. And, in this article, we’ll help you turn clients’ emotional pain into meaningful change without going outside your scope of practice. For the full article, visit us here: https://www.precisionnutrition.com/coach-not-a-therapist

[Article] Nutrition for seniors: 7 lifestyle strategies to stay strong, healthy, and independent longer. Sep 20, 2018

Forgetting things, feeling incapable, grappling with loneliness, and maybe not enjoying daily life? Aging is inevitable, but these symptoms don’t have to be. Whether you’re noticing them in yourself, or coaching someone who is, here’s what you need to know about the importance of lifestyle and nutrition for seniors — plus 7 effective strategies to live not just longer, but better. For the full article, visit us here: https://www.precisionnutrition.com/nutrition-for-seniors

[Article] Don’t act like a man: 5 ways to challenge male stereotypes and coach men through change. Sep 11, 2018

A lot of men struggle with food, eating, and body image… but don’t talk about it. Are cultural or individual beliefs about “being a man” to blame? In this article we explore how “acting like a man” can hold men back. Plus we offer 5 ways to challenge male stereotypes and coach men through change. For the full article, visit us here: https://www.precisionnutrition.com/challenge-male-stereotypes-coach-men

[Article] Avoiding coach burnout: 8 strategies for building resilience and becoming burnout proof. Aug 20, 2018

You know those coaches who seem balanced, resilient, content, successful? They’re not superhuman. They just have strategies to help them surf the ups and downs of their meaningful but challenging work. Here are eight big ones, designed to help you build resilience and avoid coach burnout. For the full article, visit us here: https://www.precisionnutrition.com/8-strategies-for-avoiding-coach-burnout

[Article] 3 simple, fast, free strategies for getting coaching clients without an advertising budget or big network. Jul 11, 2018

If you’re new to health, fitness, or nutrition coaching you’ve probably worried — at least a little — about how you’re going to get clients. Especially in this age of paid search, Facebook ads, and more. Well, worry no longer. These simple, fast, and free client acquisition strategies will help you get your first few clients. Or, if you already have a few, they’ll help you get a few more. For the full article, visit us here: https://www.precisionnutrition.com/free-strategies-for-getting-coaching-clients

[Article] Dairy: Is it good or bad for you? Exploring the pros and cons of this controversial food group. Jun 12, 2018

We’re often asked whether dairy is good or bad. Short answer: It depends. In this article we’ll help you make sense of the research — and the wildly different opinions — sharing everything you need to decide if dairy is for you. For the full article, visit us here: https://www.precisionnutrition.com/is-dairy-good-or-bad-for-you

[Article] How to sell sustainable coaching May 29, 2018

In a world of ‘overnight abs’ and ‘drop 20 pounds this week’ promises, is it even possible to sell sustainable results — and the long-term coaching required to get them? Here at Precision Nutrition, we’ve been doing just that for 15 years. Here are 6 strategies to help you do it too. For the full article, visit us here: https://www.precisionnutrition.com/how-to-sell-sustainable-coaching

[Article] Can you gain weight from eating too little? May 17, 2018

You’re tracking your eating and exercise meticulously but not seeing results. Has your metabolism slowed to a crawl? Are your hormones off? Is it really possible to GAIN weight from eating too LITTLE? Here’s what’s really going on — and how to solve it. For the full article, visit us here: https://www.precisionnutrition.com/can-you-gain-weight-from-eating-too-little

[Article] Forget “career hacks”. Here’s the real key to career success. Aug 14, 2017

We live in a world of ‘quick-starts’, ‘how-to-guides’, and ‘career hacks’. This article is none of those. It’s a different kind of success story. And a powerful lesson on how to get ahead in the health and fitness industry, or any other. For the full article, visit us here: http://www.precisionnutrition.com/key-to-career-success

The surprising truth about sugar Jun 26, 2017

Worried you’re eating too much sugar? Wondering how much is safe to eat? Or whether it’s bad for you… no matter what? It’s time we took a clear-headed look at this topic. It’s time you heard the truth about sugar. For the full article, visit us here: http://www.precisionnutrition.com/truth-about-sugar

[Article]: Coaching Online: 5 steps to creating a successful online coaching business. May 29, 2017

Most people working in health and fitness want to take on more clients while still delivering amazing results — without having to work 100-hour weeks or being a slave to their clients’ schedules. Could coaching online be the answer? Here are the pros, the caveats, and — most importantly — 5 steps to creating a successful online coaching business. For the full article, visit us here: http://www.precisionnutrition.com/coaching-online

[Article] How coaches can save time, increase their effectiveness, & work + live on their own terms. May 24, 2017

Everyone in health and fitness eventually hits the same wall: Time. Specifically, they run out of it. They start feeling like there aren’t enough hours to coach clients, manage their businesses, and keep an eye on growth. How do top coaches save time, increase their effectiveness, and work on their own terms? With very specific strategies. In this podcast, we'll cover those strategies. We'll also share one of the tools that’s helping thousands of coaches change the game in terms of time management and work flexibility. For the full article, visit us here: http://www.precisionnutrition.com/save-time-work-on-your-own-terms

[Interview] Dr. Victor Pena May 16, 2017

Ever heard of a surgeon trading in his scalpel to become an elite health and nutrition coach? Well, there’s a first for everything. Victor Pena spent 5 years as a general surgeon. When he concluded that many of his patients’ ailments were preventable, he pivoted into elite nutrition coaching. In this interview he shares his unique story and insights. For the full article, visit us here: http://www.precisionnutrition.com

[Article]: The 3 steps I teach trainers and health coaches to help fix any diet problem. Apr 20, 2017

When your eating plan stops working, it’s normal to just feel… stuck. But you can fix almost any diet problem with these 3 steps. (The first one might really surprise you). For the full article, visit us here: http://www.precisionnutrition.com/fix-any-diet-problem

[Article] Will a high-protein diet harm your health? Nov 10, 2016

For the full article, visit us here: http://www.precisionnutrition.com/will-a-high-protein-diet-harm-your-health

[Article] 11 things I’ve learned coaching elite and professional athletes Oct 19, 2016

Precision Nutrition’s work coaching elite and professional athletes contributes to every innovation we bring to nutrition and fitness. Here are our 11 favorite learnings; ones you can use with any client, with any goal. For the full article, visit us here: http://www.precisionnutrition.com/coaching-elite-and-professional-athletes

[Article] The Ketogenic Diet: Does it live up to the hype? Oct 12, 2016

If you believe the buzz, ketosis — whether via the almost-zero-carb ketogenic diet or via ketone supplements— can curb appetite, enhance performance, and cure nearly any health problem that ails you. Sound too good to be true? It probably is. For the full article, visit us here: http://www.precisionnutrition.com/ketogenic-diet

[Article]: 7 priceless things you'll learn from the right mentor. Apr 19, 2016

Before you evolve into a Super Coach, you don’t know what you don’t know. If you have the right mentor, finding out will be a lot easier, a lot faster, and a lot more fun. For the full article, visit us here: http://www.precisionnutrition.com/the-right-mentor

[Article] 4 huge coaching mistakes that trainers and nutritionists make every day Mar 07, 2016

Almost every trainer and nutritionist I’ve coached over the years has made the same four coaching mistakes with their clients. If you can be one of the few to avoid them, you’ll stand out as a true super coach. For the full article, visit us here: http://www.precisionnutrition.com/coaching-mistakes

[Article]: Can eating too little actually damage your metabolism? Feb 22, 2016

There’s a lot of discussion in the fitness industry about whether crash dieting can cause metabolic damage. In this article, we’ll take on this interesting topic and separate fact from fiction. We’ll also teach you exactly why crash diets might be linked to struggling to maintain your weight in the future. For the full article, visit us here: http://www.precisionnutrition.com/metabolic-damage

[Seminar]: Paleo diet- The good, the bad, and the ugly Jan 25, 2016

Unless you’ve been living in an actual cave, you’ve probably heard all about the Paleo – or “caveman” – diet. Maybe you’ve even tried it. A little meat here, some fresh veggies there. Perhaps going grain- or processed-food-free. It’s a cool idea that captures the imagination. But is it healthy? And does it work? That’s what Brian St. Pierre explores in this talk. For the full article, visit us here: http://www.precisionnutrition.com/paleo-diet

[Live Seminar] The power of persuasion Nov 19, 2015

In this podcast you'll learn 6 research-proven psychological principles that govern influence and persuasion. Applied in the personal training or strength and conditioning environment, these principles will help you in a) attracting new clients, b) retaining current ones, c) getting more referrals, and, ultimately, d) getting better client results. For the full article, visit us here: http://www.precisionnutrition.com/influence-persuasion-video-1

[Seminar]: The Coach's Guide to Performance Nov 09, 2015

Eating the right types of food, in the right amounts, at the right times are they keys to staying healthy and performing well. But does it have to be so confusing and complicated? In this seminar Precision Nutrition's Adam Feit explores and revisits foundational principles of performance nutrition, ensuring athletes, coaches and trainers have the proper tools and mindset to successfully prepare for any athletic endeavor ahead of them. For the full article, visit us here: http://www.precisionnutrition.com

[Article] Trainers and coaches: Who’s your mentor? Oct 26, 2015

Even coaches need coaching. Having a mentor is crucial to coaching career development. From establishing your mindset, to helping you move to the “next level”, to sharing the unofficial, unwritten rules of your field, mentors can form an essential part of your evolution as a fitness and nutrition coach. If you do have one, high-five yourself. If you don’t have one, start looking. For the full article, visit us here: http://www.precisionnutrition.com/whos-your-mentor

[Seminar]: The Cost of Getting Lean Oct 19, 2015

Six-pack abs. Tight butts. Lean, vibrant, flawless health. That’s the image the fitness industry is selling. But have you ever wondered what it costs to achieve that “look”? What you have to do more of? And what you really have to give up? Make no mistake, there are real trade-offs as you attempt to lose fat and improve your health. Let Brian take you through what they are, so you can consider how to help your clients get the body they really want while living the life they really enjoy. For the full article, visit us here: http://www.precisionnutrition.com/cost-of-getting-lean

[Seminar] Business strategies: 5 secrets to success in fitness. (Alwyn Cosgrove) Oct 11, 2015

Alwyn Cosgrove is a Scottish immigrant who moved to New York with just the money in his pocket. Now he runs the world’s most profitable semi-private fitness facility, building it while fighting — and beating — cancer twice. Here, he shares the 5 most important business strategies you’ll ever learn. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

[Article] Effective coach talk: What to say and why it matters. Oct 06, 2015

Want to offer life-changing, research-driven, nutrition coaching for everyone? If so, it's not just about your prescription. Coaching clients to lasting success depends on saying the right things in the right ways at the right times — and really connecting. In this article, we’ll begin to show you how. For the full article, visit us here: http://www.precisionnutrition.com/effective-coach-talk

[Article] How to build a successful and rewarding career in fitness Sep 28, 2015

Every year, thousands of people consider starting a career in fitness. But most have no idea how to make their dream a reality. This article—written for both new and experienced fitness professionals—outlines a new curriculum for building a successful career. For the full article, visit us here: http://www.precisionnutrition.com/career-in-fitness

[Article] 3 powerful ways to get more health & fitness clients Sep 20, 2015

Every day thousands of fitness and health people try to “get their name out there” in the hope that fame and celebrity will help them grow their business. But that rarely happens. If you want to get more health and fitness clients, focus on these 3 things instead. For the full article, visit us here: http://www.precisionnutrition.com/get-more-health-and-fitness-clients

[Seminar]: The Complete Fitness Professional Sep 14, 2015

Personal training will die within the next 10 years. Or, at least, the type of personal training being done in most gyms today will be irrelevant and obsolete. In this seminar—recorded live in Long Beach, California— Dr. Berardi outlines the 5 biggest opportunities in fitness, laying out a blueprint for the fitness industry of the future. For the full article, visit us here: http://www.precisionnutrition.com/why-personal-training-will-die

[Article] 5 uncommon ways to level up as a fitness professional Sep 07, 2015

To level up as a fitness professional you can’t limit yourself to easy clients and clients like you. You’ll eventually have to learn how to work with -- and get results for -- clients of all shapes, sizes, ages and backgrounds. Here’s how. For the full article, visit us here: http://www.precisionnutrition.com/level-up-as-a-fitness-professional

[Article] 12 awful fitness coaching techniques that could be hurting your clients Aug 30, 2015

Is your coaching style helping—or hurting—clients? It’s worth exploring. Because, when your go-to fitness coaching techniques kill progress, it’s time to explore some different methods. For the full article, visit us here: http://www.precisionnutrition.com/fitness-coaching-techniques

[Article] 10 things every successful fitness and nutrition coach does Aug 25, 2015

What makes for a successful fitness and nutrition coach? It’s not just what you know… it’s what you do (every day). Here are some of the practices elite coaches use to get results. Keep track of how many you’ve mastered. For the full article, visit us here: http://www.precisionnutrition.com/successful-fitness-and-nutrition-coach

[Article] Brain training for fitness pros Aug 18, 2015

Welcome to brain training for fitness. Most fitness pros know that helping clients develop physical skills is critical. But most don’t realize that helping clients develop mental skills may be even more important. For the full article, visit us here: http://www.precisionnutrition.com/brain-training-for-fitness

[Seminar] Why motivational interviewing is so effective. (live) Aug 11, 2015

Motivational interviewing is one of the best tools for helping people overcome obstacles to change. Whether it's changing how they eat and exercise, or cutting back on things like smoking or drinking. So, in this free video workshop, Dr. Krista Scott-Dixon and Dr. John Berardi outline the Motivational Interviewing approach, talk about how they apply it to fitness and nutrition, and work through a few live examples. For the full article, visit us here: http://www.precisionnutrition.com/motivational-interviewing-free-seminar

[Seminar] Behavioral psychology: How to help people change. (Krista Scott-Dixon) Aug 04, 2015

Dr. Krista Scott-Dixon left academia to coach nutrition, run a food magazine, and help design PN’s innovative coaching curriculum. Here, she shares strategies for helping every type of client make important changes. Note: in this video, the first 3 min of audio are a little off; but it’s good after that. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

[Article] Food is NOT fuel (and you’re not a Ferrari). Jul 29, 2015

I keep hearing this analogy: “Food is fuel.” You know, like gasoline. And I keep hearing: “The human body is like a high performance race car.” You know, like a Ferrari. I've heard this story repeated over and over again. Ad nauseam. And I think that’s a real problem. Here's why... For the full article, visit us here: http://www.precisionnutrition.com/food-is-not-fuel

[Seminar] Self-experiments: How to become your own science project. (John Berardi) Jul 15, 2015

Dr. John Berardi is one of the most recognized names in nutrition. He’s also the founder of Precision Nutrition. In this talk he encourages us to learn and apply the scientific method by running — and becoming — our own science experiments. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

[Seminar] Coaching difficult / non-compliant clients. (live) - Part - 4 Jul 07, 2015

Part 4: To be a life-changing fitness pro, you need to take responsibility for both the advice you offer, and your client's ability to follow that advice. Yes, even those "difficult clients." The ones other fitness professionals tell you to fire. Here at Precision Nutrition, we don't fire our clients. We take a completely different approach. In this 4 part video series - filmed live at the 2011 Perform Better Summit in Long Beach, California - we'll share that approach with you. And, by the end of the series, you'll be better equipped to get unbelievable results with every type of client you work with. Even the challenging ones. For the full article, visit us here: http://www.precisionnutrition.com/the-compliance-solution-part-4

[Seminar] Coaching difficult / non-compliant clients. (live) - Part - 3 Jul 07, 2015

Part 3: To be a life-changing fitness pro, you need to take responsibility for both the advice you offer, and your client's ability to follow that advice. Yes, even those "difficult clients." The ones other fitness professionals tell you to fire. Here at Precision Nutrition, we don't fire our clients. We take a completely different approach. In this 4 part video series - filmed live at the 2011 Perform Better Summit in Long Beach, California - we'll share that approach with you. And, by the end of the series, you'll be better equipped to get unbelievable results with every type of client you work with. Even the challenging ones. For the full article, visit us here: http://www.precisionnutrition.com/the-compliance-solution-part-3

[Seminar] Coaching difficult / non-compliant clients. (live) - Part - 2 Jul 07, 2015

Part 2: To be a life-changing fitness pro, you need to take responsibility for both the advice you offer, and your client's ability to follow that advice. Yes, even those "difficult clients." The ones other fitness professionals tell you to fire. Here at Precision Nutrition, we don't fire our clients. We take a completely different approach. In this 4 part video series - filmed live at the 2011 Perform Better Summit in Long Beach, California - we'll share that approach with you. And, by the end of the series, you'll be better equipped to get unbelievable results with every type of client you work with. Even the challenging ones. For the full article, visit us here: http://www.precisionnutrition.com/the-compliance-solution-part-2

[Seminar] Coaching difficult / non-compliant clients. (live) - Part - 1 Jul 07, 2015

Part 1: To be a life-changing fitness pro, you need to take responsibility for both the advice you offer, and your client's ability to follow that advice. Yes, even those "difficult clients." The ones other fitness professionals tell you to fire. Here at Precision Nutrition, we don't fire our clients. We take a completely different approach. In this 4 part video series - filmed live at the 2011 Perform Better Summit in Long Beach, California - we'll share that approach with you. And, by the end of the series, you'll be better equipped to get unbelievable results with every type of client you work with. Even the challenging ones. For the full article, visit us here: http://www.precisionnutrition.com/the-compliance-solution-part-1

[Article] 3 types of clients and how to coach them. Jul 07, 2015

In the PN Certification Program, we’re careful to remind fitness professionals never to dismiss clients as "unmotivated" or "lazy." An elite fitness professional can help all kinds of clients lose fat, build muscle and improve their health, but it requires tailoring your approach. Here's how we do it at Precision Nutrition. For the full article, visit us here: http://www.precisionnutrition.com/how-to-coach

[Seminar] Nutrition design: Surprising things the best programs share. (Ryan Andrews) Jun 30, 2015

Ryan Andrews has 2 masters degrees (one in exercise, one in nutrition), is a certified strength and conditioning specialist, a registered dietitian, and is one of the worlds most experienced nutrition coaches. In this talk he shares some critical (and often overlooked) keys to effective nutrition program design. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

[Seminar] Program design: A systematic approach to individualization. (Andy O’Brien) Jun 23, 2015

Andy O’Brien is the secret weapon of many elite athletes including Sidney Crosby, Dara Torres, and Patrick Chan. In this talk he shows how his training program design integrates philosophy, science, and real-world experience. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

[Article] 12 awesome tips for killing client progress Jun 16, 2015

In this article we share 12 tips guaranteed to kill client progress (and poison your coaching relationship). Then we follow up with the antidote; proven strategies for becoming the best coach you can be. For the full article, visit us here: http://www.precisionnutrition.com/killing-client-progress

[Seminar] Motivation: Unlocking your personal success formula. (Martin Rooney) Jun 08, 2015

Martin Rooney is an accomplished strength coach, physical therapist, and successful business owner. He’s also one of the most motivating guys we’ve ever met. In this talk he shares his key strategies for living your best life and helping others do the same. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

[Article] The future of personal training Jun 02, 2015

Most personal trainers think that their job is exclusively exercise related. However, clients don’t hire trainers to exercise. They hire them to change the way they look and feel. And personal training is evolving to reflect these client expectations. Click here to learn how to deliver what your clients really want. For the full article, visit us here: http://www.precisionnutrition.com/future-personal-training

[Seminar] What’s the best diet? (live) May 26, 2015

What's the best diet? In this FREE video seminar, Dr Berardi offers a new kind of question. And reveal which nutrition camp he really belongs to. For the full article, visit us here: http://www.precisionnutrition.com/best-diet-free-seminar

[Article] 3 easy-to-use coaching tools: Powerful words and OBDM May 21, 2015

Today, we're going to give away some of our best coaching tools. They're simple and easy to use. They include: The 5 most powerful words in coaching, The 2 most powerful words in coaching, and Outcome-based decision making. Even if you don't have a lot of coaching knowledge yet, you can transform yourself into a brilliant coach with these three simple tricks. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-coaching-tools

[Article] What you don’t know about willpower. May 18, 2015

We’ve come to think of willpower as a psychological resource that runs dry... and then you’re just SOL. Here’s the truth — and a much more hopeful approach. For the full article, visit us here: http://www.precisionnutrition.com/understanding-willpower

[Seminar] How to fix a broken diet. (live) May 12, 2015

Nutrition advice usually comes in buzzwords and slogans. Just eat whole foods. Cut the carbs. Eat only what runs, flies, or swims. And while these are great sound bytes, they don't actually help people fix their eating. Dr Berardi can help. In this presentation, he shares his entire framework for helping clients fix their "broken diets" and get on track when it comes to eating right. He can even help if your diet needs some fixing too. For the full article, visit us here: http://www.precisionnutrition.com/broken-diet-seminar

[Article] The future of nutrition Apr 10, 2015

One look around the industry is all it takes to recognize something really big is happening. Changes are coming fast and, if you blink, you might miss them. That's why, in this free seminar, Dr Berardi outlines the biggest changes coming to fitness and nutrition in the next 5 years. If For the full article, visit us here: http://www.precisionnutrition.com/future-nutrition-free-seminar

[Article] 6 (more) things elite coaches do. Apr 10, 2015

Be like elite coaches and take your career to the next level — fast. How? Read outside the box. For the full article, visit us here: http://www.precisionnutrition.com/elite-coaching-secrets-2

[Article] The positivity trap Mar 30, 2015

Using positive language with clients may seem like an essential part of your job. The reality? It can make them fail. Avoid the positivity trap. For the full article, visit us here: http://www.precisionnutrition.com/positivity-trap

[Article] Fitness business success Mar 30, 2015

Nate Green, Dr. John Berardi and Net Profit Explosion, outline the key stages in a successful fitness business, and how to make your business thrive. For the full article, visit us here: http://www.precisionnutrition.com/personal-training-business

[Article] 10 Things, 6 coach books Mar 30, 2015

These are 10 things that elite coaches and trainers are doing. We also recommend 6 books that are guaranteed to make you a better coach. For the full article, visit us here: http://www.precisionnutrition.com/elite-coaching-secrets

[Article] Your career in fitness Mar 11, 2015

Every year, thousands of fitness and nutrition enthusiasts consider a career in fitness. This article introduces a new curriculum for trainers and coaches. For the full article, visit us here: http://www.precisionnutrition.com/fitness-nutrition-career

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