The Commerce Collective Podcast

Latest Episodes:

Live from Amazon Accelerate 2025: AMC Accessibility w/ Alan Lewis of Amazon Ads Oct 02, 2025

Show notes

Gabe Fishbein, Flywheel's VP of Product, sat down with Alan Lewis (Director of Product, AMC, Amazon Ads) at Amazon Accelerate 2025 to discuss AMC’s expanded accessibility, new user-friendly features, and how brands of all sizes can use AMC for actionable insights. Listen in to learn how the platform is evolving and walk away with creative use cases, and what’s next for AMC.

AI is reshaping the PDP - but which elements actually drive results? Featuring Russ Dieringer of Stratably Sep 24, 2025

Show notes

Product detail pages (PDPs) are back in the spotlight, and for good reason. In this episode, Emma welcomes back Russ Dieringer, founder of Stratably, to dig into the state of the PDP in 2025, what brands are actually doing with their PDP content to win on Amazon, and how AI is changing the rules for content, search, and discovery.

Register for Stratably's webinar, "From SEO to GEO: Mastering the New Rules of AI-Driven Commerce" with Flywheel's Mike O'Donnell here: https://register.gotowebinar.com/register/804566983527944792?source=fly

Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute Sep 17, 2025

Show notes

What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI’s “Reinventing for Omnichannel Success” report. Lauren shares why old org structures fall short, the urgent capabilities brands must build, and how cross-functional collaboration and mindset shifts are key to driving change. Read the report here.

This Month Above the Fold w/ Patrick Miller – Walmart x The Trade Desk, The end of the De Minimis Tax Exemption, & Agentic AI Sep 10, 2025

Show notes

In this episode, Emma and Patrick break down Walmart ending its exclusive partnership with The Trade Desk and explore what that means for DSPs and advertisers. Next, they tackle the end of the de minimis tax exemption, unpacking the impact for global marketplaces, sellers, and small businesses. Finally, they debate whether agentic AI is truly the future of commerce or just the latest tech mirage.

Understanding AWS: What Every Retail & Consumer Goods Leader Needs to Know Aug 20, 2025

Show notes

What is AWS, and why should retailers, brands, and marketers care? In this candid conversation, Amazon’s Justin Honaman joins the show to demystify Amazon Web Services and its growing role in commerce. From cloud infrastructure and clean rooms to AI-powered analytics and real-world case studies, Justin explains how AWS is transforming legacy tech stacks, powering business agility, and unlocking innovation for companies of all sizes.

This Month Above the Fold w/ Patrick Miller - Prime Day, Amazon AI + The New York Times, & Amazon Pulling Out of Google Shopping Ads Aug 05, 2025

Show notes

In this episode, Patrick & Emma cover high-level Prime Day observations, what Amazon and The New York Times really get out of their new AI deal, and what Amazon pulling out of Google PLAs means for Amazon, Google, and brands.

Understanding Your Consumer with AMC: A Guide to LTV, NTB, and POME Jul 16, 2025

Show notes

In this episode, Emma and Danny Hoffman (Head of Global Amazon Strategy, Flywheel) dig into the power of Amazon Marketing Cloud (AMC) for brands looking to unlock a deeper understanding of their business. Discover how AMC helps you measure long-term value (LTV), new-to-brand (NTB) acquisition, and the true point of market entry (POME). Hear real-world examples of how these metrics can shape smarter strategies, build brand loyalty, and drive sustainable growth.

This Month Above the Fold w/ Patrick Miller - The Big Shift - Redefining ROI with Return on Consumer Jul 02, 2025

Show notes

Flywheel's annual whitepaper, The Big Shift, is back! In this episode, Patrick and Emma (co-authors of the paper) explore how forward-thinking brands are leveraging SKU+CID data to maximize their return on consumer across each retailer, every campaign, and the entire portfolio. Listen in to discover why the future belongs to brands that verticalize ROI, treat CIDs like annuities, and use real behavioral signals to fuel long-term growth. Download the full paper here: https://www.flywheeldigital.com/guides/the-big-shift-redefining-roi-with-return-on-consumer

Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report Jun 23, 2025

Show notes

Flywheel Retail Insight's "Future Retail Disruption" report is live, and Hannah Donoghue (SVP, Consulting) and Emma are here to break it all down. They cover what’s driving change across the industry, exploring the biggest forces shaping retail, the assumptions you should make about the future, and the capabilities brands need to build or enhance to stay ahead. Hear how this year’s trends compare to past editions, and get practical insights to help your organization win in a rapidly evolving landscape.

Subscribe to Retail Insights here.

This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentation Jun 04, 2025

Show notes

In this episode Patrick and Emma start by covering how Flywheel's recently launched CLTV Dashboard helps brands turn insights from AMC's 5 years of purchase data into impact. Next, they touch on the key themes from LUMA's State of Digital 2025 report as well as Ben Evans' annual predictions presentation, "AI Eats the World."

Register for the "Future Retail Disruption" webinar presented by the Flywheel Retail Insights team here: https://register.gotowebinar.com/register/7664520082946280029

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