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    Business

    The Commerce Collective Podcast

    Whether you’re on your first venture into the commerce world or you’ve been navigating the digital marketplace since ‘shopping cart’ meant a trip to the grocery store, this is the podcast for you.

    Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content spanning the entire commerce ecosystem.

    Commerce is a rapidly evolving industry, and Flywheel’s Commerce Collective podcast is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your commerce mastery, impress your peers, and have fun along the way.

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    Copyright: © Copyright Ascential Digital Commerce

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    Latest Episodes:
    eComm Masterclass: Walmart Fulfillment Services - Live from Let’s Grow! Seller Summit Sep 28, 2023
    Show notes

    Mastering Metail presents a special episode featuring Samantha Hensch, Senior Director at Walmart Fulfillment Services, recorded live from Walmart Marketplace’s Let’s Grow Seller Summit.

    Samantha educates the audience on the building of WFS, offerings, benefits, and opportunities for Walmart Sellers who utilize WFS, the logistics of setting WFS, and of course Samantha tells us about the exciting launches from WFS that were announced at the Summit (you’ll have to listen in to hear them for yourself!).


    eComm Masterclass: Walmart Marketplace Sep 28, 2023
    Show notes

    In this episode of Mastering Metail, Ryan Monigan, VP, Walmart Client Services at Flywheel Digital teaches us about the three types of relationships that can exist between sellers, suppliers, and Walmart when talking about the marketplace.

    Walmart Marketplace is a significant initiative for Walmart, and sellers and suppliers alike will not want to miss out on the opportunity to enter, expand, or grow their business on the marketplace utilizing Walmart and Flywheel Digitals resources for success.


    Target Masterclass Ep5: Retail & Media Data Points Sep 18, 2023
    Show notes

    In the fifth episode of Mastering Metail’s Target Masterclass season, Corey Hammond and Toby Willse tie everything together - from the foundations of retail & media to how we have built out our measurement and modeling capabilities utilizing Target’s data in order to tie retail & media data points together, helping clients visualize their long-term strategy while striving for profitability.


    Target Masterclass Ep4: Measurement & Modeling Sep 18, 2023
    Show notes

    In the fourth episode of Mastering Metail’s Target Masterclass season, Corey Hammond and Amanda Kelly cover the complex nature of establishing our capabilities on Target.com via establishing an API connection as well as ingesting data into our software to provide the most necessary insights and models for our clients.


    Target Masterclass Ep3: Media 101 Sep 18, 2023
    Show notes

    In the third episode of Mastering Metail’s Target Masterclass season, Toby Willse, Senior Director of Media at Flywheel Digital teaches us the foundations of media and advertising on Target.com, its nuances, and how to look at Target in your overall ecommerce strategy. You’ll learn about different ad types offered by Target throughout the funnel, their search providers, Target’s own media arm, Roundel, and how to build a winning media strategy while keeping the complexities of omnichannel in mind.


    Target Masterclass Ep2: Content & Organic Search Sep 18, 2023
    Show notes

    In the second episode of Mastering Metail’s Target Masterclass season, Nikki Little and Ben Szanton cover the foundations of content on Target.com as well as what we know about the organic search algorithm. Listen in for tips on how to build the most effective PDPs and how critical attribution is when it comes to organic placements and high quality content.


    Target Masterclass Ep1: Intro to Target & Full Service Sep 18, 2023
    Show notes

    Introducing Mastering Metail’s Target Masterclass season, a five-episode deep dive into understanding Target.com and Flywheel Digital’s Target capabilities. In this first episode, Corey Hammond and Zach Toste of Flywheel’s Retail Enablement team introduce the landscape of Target.com as well as cover Flywheel Digital’s launch of full services on the platform.


    This Month Above the Fold - August 2023 w/ Patrick Miller Sep 08, 2023
    Show notes

    Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For August 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Instacart filing to go public on the Nasdaq, Walmart and Target’s Q2 earnings, and Amazon SP’s being offered for availability on sites such as Pinterest, Buzzfeed, and more.


    APAC Masterclass Ep. 6: Southeast Asia (Part 1) Aug 22, 2023
    Show notes

    In this episode of our APAC Masterclass, Jasper Knoben, CEO at Intrepid introduces us to ecommerce in the Southeast Asia region. In this first of two parts, we learn about the market anatomy, digital commerce trends in the region, and begin to understand how this region compares to both China and the West, as well as where it’s going and how quickly the landscape is changing. Be sure to listen to part two for a deeper dive into ecommerce nuances and tactics!


    APAC Masterclass Ep. 7: Southeast Asia (Part 2) Aug 22, 2023
    Show notes

    In Part 2 of our Southeast Asia coverage, Jasper Knoben, CEO at Intrepid is back to tell us about the specific nuances of ecommerce from the lens of comparing the East to the West, while also comparing Southeast Asia to China. We cover the competitive landscape, marketplace infrastructure, ad revenue and paid search to super apps and the overall management for brands of all the moving pieces - while providing the insights needed for enterprise brands looking to expand into or grow in the region.


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