The CMO Podcast

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Prosperity Through Purpose | Secret Jan 04, 2021

Show notes

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So how is Secret staying ahead?

Joining Jim to answer this question and to discuss how Secret is doing it are, Carolyn Hennessey a former P&G executive and now an independent consultant, and Jeff Peacock the President and Co-Founder at BERA the predictive analytics brand tech platform.

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Norman DeGreve (CVS) | Trying To Make Healthcare Easier Dec 30, 2020

Show notes

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more.

Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its business offerings.

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Emily Callahan (ALSAC / St Jude) | Providing Care, Comfort & Hope Dec 23, 2020

Show notes

Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure.

In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadership is helping St. Jude's fundraising and awareness. She also talks about the importance of purpose within the organization, and how her team makes the best of their budget.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass Dec 16, 2020

Show notes

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees.

This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print integrity and storytelling abilities to different mediums. She also talks about the impact these new platforms have for advertisers, marketers, consumers, and how these platforms are maturing.

Click here for Jim's takeaways on the Kellog Northwestern Marketing Leadership Summit.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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Alexandra von Plato (Publicis Health) | Storytelling & Healthcare Dec 09, 2020

Show notes

Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies.

In this conversation, Alexandra talks about how her career as a creative helps inform her executive decisions, and how storytelling is at the core of their business decisions. She also discusses how messaging and her business has been affected by COVID-19.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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Brad Hiranaga (General Mills) | Following Instincts And Listening To Intuition Dec 02, 2020

Show notes

Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns.

In this conversation Brad credits his family for his success as a marketer and explains why it's important to always listen to your intuition, even when the data says otherwise. Brad also shares his approach for dealing with failures, how General Mills is adopting purpose across its brands, and how brand loyalty informed Brad's instincts as a marketer.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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Prosperity Through Purpose | Target Nov 30, 2020

Show notes

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why.

Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief Marketing Officer at BERA, the predictive analytics brand tech platform. Together, they discuss how Target scores on growth, purpose, and more. Full disclosure, The Jim Stengel company is a partner and investor in BERA.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

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Al Jansen (Butterball) | Connecting With Your Loved Ones Every Thanksgiving Nov 25, 2020

Show notes

Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more!

This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterball's eponymous turkey hotline which helps millions of consumers cook for their family on Thanksgiving, to building trust with consumers. In this conversation, Al talks about how his team plans for this time of year, and how Butterball lives and breathes by its team mentality.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vince Hudson (AMEX) | Actions Not Ads Nov 18, 2020

Show notes

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more!

In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. Vince also talks about successful product launches including Crest White Strips, and Prilosec.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Ranese (Uber) | Leaning into Values Nov 11, 2020

Show notes

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world.

In this conversation, Thomas talks about his experience from humble beginnings to the ivy league. Thomas worked at a lot of notable companies including the management consulting firm McKinsey & Company, Google, and many more. He began working at Uber right before COVID-19, and in this interview, he talks about how Uber is helping communities all around the world and working diligently to make sure their drivers are safe. Plus, how brands are evolving to do good work and make positive change.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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