The CMO Podcast

Latest Episodes:

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition Feb 23, 2022

Show notes

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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Super Bowl LVI Marketing Roundtable Discussion Feb 16, 2022

Show notes

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.

In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.

You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.

In Panel 1, you'll hear from:

Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMedia
Benoit Garbe, CMO at Anheuser-Busch
Todd Kaplan, VP / Head of Marketing at PepsiCo
Stephanie Agrimanakis Sherman, CMO at DraftKings Inc.
Rafik Lawendy, Head of Marketing at Hormel Foods

In this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.

In Panel 2, you'll hear from:

Anda Gansca, CEO & Co-Founder at Knotch
Andrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADE
Ivonne Kinser, Vice President of Marketing & Innovation at Avocados From Mexico
Allyson Witherspoon, U.S. CMO at Nissan Motor Corporation
Dana Marineau, CMO at Rakuten Rewards

This discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.

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Russell Barnett (My/Mochi) | Your Reputation Precedes You Feb 09, 2022

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Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards.

Russell is perhaps the world’s expert in scaling small food and beverage brands to create large categories. He was the head of marketing for Mike’s Hard Lemonade way back in 1997, where he took the brand from inception to $150 million in just 5 years. Prior to My/Mochi, Russell held various roles at companies like Popchips, Garden Protein International, Inc. (Gardein), KeVita and more.

In this conversation, Jim and Russell discuss how to bring fun to work, fostering bravery in your team, and why simplicity for the consumer is key when introducing new products. They also discuss building a reputation on trust—and why your reputation is your most important asset. For all of this and more, tune in.

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Morgan Flatley (McDonald's) | Risks Equal Rewards Feb 02, 2022

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Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range.

Morgan joined McDonald’s in 2017. Previously, she spent nearly 13 years at PepsiCo, holding numerous roles and working her way up the ladder. She got her start at Satchi & Saatchi, a leading global communications and advertising network, where she spent 3 years.

This conversation highlights Morgan's extraordinary mindset and just how far she's come. The discussion delves into the pillars at McDonald's that keep a legacy brand relevant, the importance of encouraging risk taking, and fostering creativity—plus, how a well supported team will do great things.

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Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story Jan 26, 2022

Show notes

Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states.

Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad platform) Ad Keeper, (shopping app) Keep.com, Xerox, (biometric identity company) CLEAR, and most recently, Everside.

This conversation is incredibly valuable. Courtney opens up about recognizing burn out, accepting challenges that stretch your limits, and encouraging your team to question things. Plus, understanding your customer and having them tell your brand's story, mentors, inspiration and more.

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Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives Jan 19, 2022

Show notes

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm.

Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury car. They delve into the skills he acquired from one position to the next, culminating in a broad scope and understanding of the intricacies of the industry, that eventually led him to the role of CMO. Plus infusing credibility in your marketing, the CEO/CMO relationship, the alignment of business and marketing goals, the value of brands owning their narrative, and more.

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Guy Kawasaki (Canva) | The Democratization of Everything Jan 12, 2022

Show notes

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well.

In this wide-ranging conversation, Guy talks about why people should not try and replicate Apple's success—and what all successful companies have in common. He also talks about what drew him to Canva and his core beliefs on marketing.

Guy has a podcast titled "Guy Kawasaki’s Remarkable People Podcast." In each episode, Guy speaks to thought leaders, legends and iconoclasts. New episodes of his podcast come out every Wednesday morning on Apple Podcasts, Spotify or wherever you get your podcasts.

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Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven Jan 05, 2022

Show notes

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma.

Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.

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Than Hartsock (John Deere) | R&D and Marketing Dec 29, 2021

Show notes

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.

During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.

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Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power Dec 22, 2021

Show notes

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds.

In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in thinking" gives him a competitive edge.

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