The CMO Podcast

Latest Episodes:

Lauren Weinberg (Square) | The Conviction of Curiosity Aug 31, 2022

Show notes

Lauren Weinberg is the Chief Marketing and Communications Officer at Square, a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block, also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion.

Lauren joined Square over 5 years ago and has been CMO for about 4 years. Prior to Square, Lauren was at Nielsen, Comscore, Advertising.com, Viacom and Yahoo. Lauren is the co-author of the recent book, Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners.

In this episode, Lauren goes through her journey from data and analytics to marketing. She explains how she got her colleagues on board with investing in marketing. Lauren also discusses how her book takes a look at how small business owners innovated during the pandemic.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Jenkins (Carters Inc.) | Trying to Find the Signal Through the Noise Aug 24, 2022

Show notes

Jeff Jenkins is the Executive Vice President of Global Marketing at Carter's Inc. Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more.

Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands, Whole Foods and CKE brands (Hardees and Carl’s Jr.). For three years now he has been with Carter's.

In this episode Jeff talks about his unorthodox career in acting and tennis and how it led to him going into marketing. Jeff also explains why he was surprised by how the CMO role is actually 90% "chief" and 10% "marketing".

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Sperling (Stash) | Making Financial Literacy Fun Aug 17, 2022

Show notes

Dale Sperling is the Chief Marketing Officer of Stash, the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems.

7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale got her degree at Rutgers and has a marketing background working at Kaboose and Disney.

In this episode Dale elaborates on Stash's commitment to spreading financial literacy. She also goes through her career, stressing the importance of having fun. Plus, hear she and Jim talk commercial jingles and Garbage Pail Kids...

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Mapes (Delta Air Lines) | Bewitched by Advertising Aug 10, 2022

Show notes

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year.

Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide.

Recorded in June, this wide ranging conversation goes through Tim's jump from agency to client and how his longevity at Delta has benefitted him and the brand. He also highlights how much Delta stresses the importance of focusing on their employees.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samantha Maltin (Sesame Workshop) | Passion for Your Company's Purpose Aug 03, 2022

Show notes

Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop. Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder.

Samantha has an extensive media marketing resume working with such big names as Nickelodeon, MTV, and A&E. She got her start with Sesame Workshop 3 years ago.

In this conversation from the 2022 Cannes Lions International Festival of Creativity, Samantha discusses how important it is to align yourself with a company whose purpose matches up with your own values. She talks about some of the exciting work Sesame Workshop is doing for education and she even gets interrupted by one of her famous, furry, cookie-obsessed, colleagues from Sesame Street...

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzy Deering (Ford) | Taking an American Icon into the Future Jul 27, 2022

Show notes

Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry.

Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020.

Recorded from the 2022 Cannes Lions International Festival of Creativity, this conversation goes over Suzy's move from eBay to Ford in 2020 at the start of the COVID-19 pandemic. She discusses how she didn't let the pandemic stop her from getting to know her co-workers, the hard work that goes into changing industries, and so much more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions Jul 25, 2022

Show notes

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands.

Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The University of California, Berkeley. She's now been at AB InBev for over a decade and currently is helping to lead this critically acclaimed marketing department stay creative.

This bonus episode of the CMO Podcast was recorded in front of a live audience at the 2022 Cannes Lions International Festival of Creativity, where AB InBev won the coveted Creative Marketer of the Year Award. Hear what Tracy did to impact her company and learn about her philosophies on staying creative and relevant.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand Jul 20, 2022

Show notes

Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring.

Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystems and Cisco. Melissa is a Princeton grad and has an MBA from the Haas School of Business at Berkeley.

Talking from the Cannes Lions International Festival of Creativity, Melissa tells Jim about what she's learned at Cannes and how her curiosity has helped her. She explains how an indispensable company like LinkedIn can never rest upon their laurels when it comes to marketing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cannes Lions Roundtable | Creativity and Curiosity at Cannes Jul 18, 2022

Show notes

At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Officer at Accenture) and Ramon Velutini (Global Chief Marketing Officer and President of Duracell Inc.).

This discussion largely focuses on the role of creativity for marketing leaders and lessons learned at the festival. There's a lot on what dynamics exist between brands and ad agencies and the importance of time.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose Jul 13, 2022

Show notes

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion.

Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director.

This conversation takes place at this year's Cannes Lions International Festival of Creativity. Jim and Mathilde discuss their time working together at P&G and Mathilde explains her very thoughtful philosophy on purpose and creativity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected