The CMO Podcast

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Super Bowl LVIII Marketing Roundtable Discussion Feb 14, 2024

Show notes

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year.

Jim welcomes special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia.

Joining this year's conversation:

Brett O'Brien (CMO of PepsiCo Foods North America)

Kory Marchisotto (CMO of e.l.f. Beauty and President at Keys Soulcare)

Russell Wager (VP Marketing for KIA America)

Gabrielle Wesley (CMO of Mars Wrigley North America)

Andrea Zaretsky (CMO of Morgan Stanley Wealth Management)

Michelle Deignan (VP of Marketing & GM of OREO)

Adam Kornblum (SVP & Global Head of Digital Marketing at CeraVe)

David Corns (CMO of Open Door)

Eric Edge (Managing Director, Marketing & Advertising for Alaska Air)

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Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose Feb 07, 2024

Show notes

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many believe the official launch of the company was in April 2014, when Chime was featured on "Dr. Phil."

Chime is a private company, with a mission to bring financial peace of mind to its customers. It has raised more than $2 billion in funding from a Who’s Who in venture capital. Revenue is estimated to be about $1 billion, with more than 20 million customers.

Vineet was last on The CMO Podcast in May 2020, when he was the Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet, like Jim, began his career at P&G. Following nine years at P&G, Vineet worked at General Mills, Novartis, Johnson & Johnson, and Ancestry. Last time Jim and Vineet spoke, he had dreams of starting a pizzeria–so tune in for an update on that, plus a whole lot more.

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Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction Jan 31, 2024

Show notes

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers the company.

Listeners are likely not familiar with this company, but should be. The nine-year old startup has raised more than $250 Million and revolutionized farming. 80 Acres is a pioneer in indoor, vertical farming. Imagine a farm that does not need sun, soil or favorable weather. It also does not use pesticides, and instead utilizes 100% renewable energy and 97% less water than a traditional farm, making it 300x more productive. 80 Acres Farms produce now appears in Kroger, Whole Foods, and other select retailers.

Mike and Tisha met while working together at Pierre Foods. Both had backgrounds in supply chain management before becoming partners and founding 80 Acres in 2015. Tune in for a conversation with a new breed of farmers, who have a true sense of conviction to help make a better world.

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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023 Jan 24, 2024

Show notes

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three previous CMO Podcast guests to join us for a fruitful discussion.

First, Jim welcomes Julius Robinson, the Chief Sales & Marketing Officer for the US and Canada for Marriott International. Second, Samatha Maltin, Chief Marketing Officer for Sesame Workshop, the non-profit educational organization behind Sesame Street, one of the best-loved brands in the world. And the third guest is Jay Livingston, the Chief Marketing Officer at Shake Shack.

Tune in for an ambitious episode–to reveal the five themes from CMOs in 2023, and to invite our guests to share their insights and advice on each theme.

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Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow Jan 17, 2024

Show notes

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleashed Brands is similar to a franchise model–they partner with founders and help them scale with support in human resources, technology, finance, marketing, legal and insurance. Systemwide revenue is in the $800 million range.

Jessica is an experienced marketer. After a BA from University of Tennessee in business and French, and an MBA from Emerson, Jessica spent nearly 13 years at Royal Caribbean. Jessica then took on CMO-like roles at Carpet One Floor & Home, Planet Fitness, and Urban Air Adventure Parks, before getting promoted to CMO of all Unleashed Brands. Tune in for a conversation with a CMO who thinks a lot about how kids learn, play and grow.

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Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job Jan 10, 2024

Show notes

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, with revenue in the $2 billion range. Its story is a classic American Dream saga. Bert “Tito” Beveridge–yes Beveridge is his real last name–founded the brand in 1995 after failed ventures in the oil and drilling industry, and in mortgage lending.

Taylor has worked at Tito’s about 5 and a half years, with four years as the head of brand marketing. An LA native and graduate of USC, Taylor now makes Austin his home. Interestingly, Tito’s is Taylor’s first time on the client side; he spent the first several years of his career on the agency side, working with the creative powerhouses TBWA/Media Arts, Droga 5, and SS+K. So, pour yourself a Tito’s cocktail, and listen up as Taylor takes us behind the scenes of one of the great brand stories of our times. Plus, he announces the “With Tito’s” brand platform and the Tito's Spokescart.

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Jonathan Knight (New York Times) | The Power of Shared Experiences Jan 03, 2024

Show notes

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the world, with nearly 10 million subscribers.

Jonathan knows a lot about building brands with high and lasting consumer engagement and loyalty. He has worked in the gaming industry for nearly 30 years, holding roles at Activision in the early days, then Electronic Arts as the senior leader on the Sims franchise. Jonathan then moved to Zynga and Warner Brothers Games before joining the New York Times Games in the fall of 2020.

Tune in for a thoughtful conversation about how brands can learn from the high-growth gaming category, and what leaders at large could learn from popular and lasting game brands.

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MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life Dec 20, 2023

Show notes

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now a $200 billion by revenue–and growing–company with 220,000 employees. The company has also made headlines more than usual this year with its investment in OpenAI.

MJ is a UCLA graduate with a psychology degree, and has worked at Microsoft twice in her career–once for four years, and now going on 10 years in her current stint. She has held her role as Global Director for more than five years. MJ has a gift for inspiring and motivating people, and looks to the Microsoft Purpose Playbook as the best tool to drive herself and her team to be more welcoming and inclusive.

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Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience Dec 13, 2023

Show notes

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall has been an influential personality on the fashion and beauty scene since the 90s, when she started a Daily Telegraph Ready-to-Wear column with Susannah Constantine. The column morphed into the BBC series What Not to Wear. Since its founding in 2017, Trinny London has succeeded within the beauty space, leaning on its number one purpose – to give everyone the tools they need to feel their best.

Shira hails from Canada, where she attended McGill University, but had always felt a calling overseas. Shira began her career in banking, which allowed her to move to London...where she discovered quickly that a career in finance was not for her. From there, she dove into marketing, making her way to a seminal experience at Burberry, before joining the team at Trinny London in 2019. She recently celebrated five years as CMO of the company.

With the holidays upon us, join Jim as he welcomes a CMO who can find inspiration from everywhere, and tease a few great gift options for your loved ones!

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Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing Dec 06, 2023

Show notes

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app showcases music festivals, marathons, conferences, community rallies, fundraisers, gaming competitions–and even air guitar contests. 12 years after its founding, Eventbrite went public. The company’s purpose is simple: to bring the world together through live experiences. The company certainly delivers that purpose, with five million events last year, nearly 300 million tickets, 800,000 creators using the platform, and a yearly revenue approaching $300 million.

Tamara joined Evenbrite in 2009, when the company was only three years old, and she was appointed Chief Marketing Officer about 3 and a half years ago. Before Eventbrite, Tamara spent four years as a Senior Analyst at Forrester, where she specialized in ecommerce and multichannel retail. Tamara studied comparative literature and economics at Wellesley College, and earned her MBA from the Sloan School of Management at MIT. Tune in for a conversation with a CMO who loves connecting and community!

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