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    Business

    The Cliff Ravenscraft Show

    I’m Cliff, and for over two decades I’ve helped entrepreneurs, creators, and leaders launch movements, build businesses, and design lives they’re proud of.

    The Cliff Ravenscraft Show is where I share how I think about building a business and a life that are fully aligned. It’s a behind-the-scenes look at the decisions, shifts in perspective, and internal work that shape how I create, serve, and grow.

    In each episode, I explore what it takes to do meaningful work, navigate uncertainty, and build something that reflects who you truly are. You’ll hear real-time reflections on challenges I’m facing, insights from conversations with clients and peers, and the principles that guide how I move forward.

    If you’re drawn to deeper thinking, personal responsibility, and building a business that aligns with how you want to live and work, you’ll feel at home here.

    Advertise
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    Latest Episodes:
    485 – Injecting More of YOU Into Your Podcast Jan 20, 2017
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    484 – What Is The Best Social Media Platform To Promote Your Podcast? Jan 13, 2017
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    483 – Starting The Year With Massive Action Jan 06, 2017
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    482 – Consistency For The Sake of Being Consistent Dec 30, 2016
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    481 – What I Learned From My Year of Identity Dec 23, 2016
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    480 – He Decided To Just Get Started And See What Happened Dec 15, 2016
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    479 – Why Being Authentic Matters Dec 09, 2016
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    478 – Black Friday Sale Automation: How I generated thousands while on vacation with my family. Dec 02, 2016
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    477 – How To Avoid Overwhelm, Stress And Burnout Nov 23, 2016
    Show notes

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


    476 – A Framework For Starting An Online Business Nov 18, 2016
    Show notes

    A few months ago, my great friend, Ray Edwards, shared a series of podcast episodes where he broke down the framework that he has developed for those who are looking to start an online business. I invited Ray to come and share the seven phases of his framework, with my community, in this week's episode.

    Ray Edwards' Framework For Starting An Online Business

    Phase 1 – Design Your Life: The idea is to ask yourself, what do you want your life to look like? What are you willing to do and what are you not willing to do?

    Phase2 – Person-Problem-Pain: In this phase, you clarify who it is that you are wanting to serve, you decide what problem you want to solve for them and you discover what pains these people are experiencing related to this problem.

    Phase 3 – Product: In this phase, you determine what products and services you plan to offer your customers. This could be one-on-one coaching/consulting, online/digital courses, physical products, etc. Also, in this phase, you should decide when you will make these products and/or services available.

    Phase 4 – Copy: Everyone should be clear on the value and benefits that they bring to the table. Not only that, you should have pre-determined language at your disposal to communicate what it is that you offer. In fact, Ray suggests that “everyone should have a sales letter.”

    Phase 5 – Marketing: Once you have your product(s) and you have you have your copy that clearly communicates the value you offer, it is time to begin marketing what you have to your target customers. This is where want to find out where these people hanging out? Better yet, where are they looking for solutions already? This is where can start building an audience with a blog, podcast and an email newsletter. This is where you begin setting up your landing pages and possibly even begin advertising.

    Phase 6 – Optimization: In this phase, you take what you are already doing and focus on making it better. You try to improve email opt-ins and open rates. You try to optimizing conversations from your ad campaigns. Etc.

    Phase 7 – Scale or Sale: When it comes to the SCALE of your business, is your business a mission or a means? When it comes to the SALE of your business, is your business even something that could be sold? Or are YOU the business? What is your number? What will you do after the sale?

    I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

    Let's Work Together!

    Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.


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