The Classy Podcast

Latest Episodes:

How Susan G. Komen’s SVP of Development Gets People to Invest in Possibility Mar 23, 2018

Show notes

Christina Alford had over a decade of nonprofit experience when she came on as senior VP of development at Susan G. Komen. She shares a few of the lessons she’s learned along her journey, including why diversified revenue is key to successfully forecast and innovate, how to prioritize tasks in a resource-constrained environment, anecdotes about a major rebranding initiative, and more.

How PBS’ SVP of Development Services Engages New Generations of Donors Mar 16, 2018

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In this episode, we sit down with the senior vice president of development services at PBS Betsy Gerdeman to learn from her 20 years in public television. Hear her expert insights on managing a large network of affiliates, adapting to an ever-changing sector, and balancing suppor for hundreds of chapters that each have their unique challenges. You’ll see why Betsy believes a core message doesn’t change, only the way it’s articulated.

Charity Navigator's Chief Development Officer on Modern Donor Expectations Mar 09, 2018

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In this episode, Shannon McCracken, chief development officer at Charity Navigator, discusses how the roles of the fundraiser and marketer have transformed over the past two decades, and how the modern donor expects to be engaged. Learn how connected data creates stellar donor experiences, Shannon's tips for nonprofits whose impact can be difficult to explain, how experiments impact their fundraising success, and more.

How the UW Carbone Cancer Center Grows Their Annual 5K Mar 02, 2018

Show notes

Among her many responsibilities, Murphy Dunne spearheads the University of Wisconsin Carbone Cancer Center’s online fundraising and runs one of their largest annual events, Race for Research 5K. Learn how she constantly upgrades the run/walk to increase participation, implements modern tools that drive success, and successfully engages communities year after year.

How Teach For America's Managing Director of Annual and Major Giving Engages Alumni Feb 23, 2018

Show notes

As the managing director of annual and major giving at Teach For America (TFA), Meghan Cressman is focused on expanding the organization’s individual giving from the national level. Learn how she supports 53 TFA regions—each with their unique philanthropic landscapes—to cultivate a culture of giving within their communities, especially among their alumni. Get ready to learn how TFA motivates their alumni to contribute financially, how they leverage and activate their national and regional boards, how Meghan helps maintain consistent branding across 53 regional chapters, and more.

How Heifer International’s Director of Influencer Marketing and Brand Partnerships Activates Power Players Nov 14, 2017

Show notes

Before joining Heifer International, Linda Rogers oversaw the corporate social responsibility arms at two companies you might have heard of: Disney and Coca-Cola. When it comes to corporate partnerships, she’s a seasoned expert that has sat on both sides of the fence—and she’s using her wealth of knowledge to engage influencers. Learn how to identify a strong partner and steward them from start to finish, create ambassadors of your brand, conduct change management, and more.

Vitamin Angels’ Former Senior Digital Marketing Manager on Data-Driven Strategies Nov 03, 2017

Show notes

As the former senior digital marketing manager of Vitamin Angels, Sarah Wright oversaw a uniquely structured team that managed over 100 corporate partnerships. But she was also focused on using data to expand their supporter base and diversify their income. Tune in to learn how she navigated and balanced it all.

From Apple to The Salvation Army: Lessons From the Southern Territory’s Director of Digital Strategy and Engagement Oct 27, 2017

Show notes

After working at Apple for three years, Piper LeJeune brings important lessons learned from her time with one of the most forward-thinking companies in the world to The Salvation Army, Southern Territory. Hear how her leadership and philosophies are moving the organization’s marketing into the future.

Convoy of Hope’s ED of Integrated Marketing Talks Excellence in Leadership Oct 20, 2017

Show notes

From selling cars for about a decade, to launching and running a couple publicly traded companies, to stepping into his current role as Executive Director of Integrated Marketing and feedONE at Convoy of Hope, Jeff Roman has cultivated a rich history of diverse leadership experience. Over the years, he’s honed a leadership style that has built and drives a nonprofit department rooted in excellence.

How Oxfam’s Digital Engagement Director Drives a Winning Team Oct 16, 2017

Show notes

As the director of digital engagement at Oxfam America, Mason Weintraub shares how they built a digital team that thrives on a culture of collaboration, creativity, and empowerment. As a leader, they know that their team environment translates directly into the success of their digital efforts. You won’t be afraid to try bold, new ideas after listening to this episode.

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