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    Technology

    The Circuit

    A podcast about the business and market of semiconductors

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    Copyright: © 2024 Ben Bajarin and Jay Goldberg

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 76: Tales of Analog Semis, TSMC Earnings and Foundry Competition Jul 25, 2024
    Show notes

    In this episode, Ben Bajarin and Jay Goldberg discuss the recent earnings reports of NXP and Silicon Labs, as well as the latest updates from TSMC. They analyze the challenges and opportunities in the semiconductor industry, particularly in the areas of automotive, IoT, and AI. They also explore the pricing dynamics and competitive landscape between TSMC and Intel. Overall, the conversation highlights the importance of strategic vision, execution, and market demand in shaping the success of semiconductor companies.


    Episode 75: The AI Big $$$ Question Jul 15, 2024
    Show notes

    The conversation explores the question of how to monetize the massive investment in AI infrastructure and hardware. There is a mix of pessimism and optimism regarding the potential returns on this investment. The thesis is that AI is currently being used as a feature to improve existing processes, but there is a lack of consumer use cases that can justify the investment. The conversation also touches on the challenges of increasing power consumption and the need for additional power generation. The potential for new and innovative AI applications is discussed, but there is uncertainty about whether these will be able to generate significant revenue.


    Episode 74: Deep in the Weeds in Cryptography (not crypto) Jul 11, 2024
    Show notes

    In this episode of The Circuit, Ben Bajarin and Jay Goldberg are joined by Scott Best to discuss cryptography. They explore the origins of cryptography, including Scott's personal journey and early experiences with decoding secret messages. They also delve into the practical applications of cryptography in everyday life, such as secure web browsing and firmware updates. Scott explains the concept of key size and how it determines the strength of encryption. The conversation concludes with a discussion on the future of cryptography and the potential impact of quantum computers.


    Episode 73: Nvidia's Moment, and The "Platformization" of GPUs Jun 24, 2024
    Show notes

    Nvidia briefly became the most valuable company in the world by market cap, surpassing Apple. This milestone highlights Nvidia's dominance in the semiconductor industry and its position as a leading company in AI computing. However, there are concerns about the sustainability of Nvidia's growth and the disconnect between its stock performance and the dynamics of the company itself. The platformization of GPUs is a key strategy for Nvidia, but it may not align with the preferences of hyperscalers who are looking for more diverse solutions. The future of the data center market and the demand for AI capabilities remain uncertain.


    Episode 72: Apple Intelligence and Closed Loop Private Computing Jun 17, 2024
    Show notes

    Apple announced Apple intelligence, integrating AI in a very Apple way. They are focusing on on-device AI to align with their privacy philosophy. The features are only available on the most recent Apple Silicon iPhone pro and newer models. The implementation of AI is focused on useful feature-centric applications rather than general AI. Apple's infrastructure play with their own data centers and Apple Silicon has strategic implications and could potentially lead to them becoming a cloud service provider for developers. The closed-loop environment of security and privacy is a key advantage for Apple. The integration of client to cloud with a common software layer is a powerful trend. Other companies like Arm are also exploring this approach.


    Episode 71: Computex 2024 - Main Takeaways and Key Debates Emerging Jun 11, 2024
    Show notes

    Computex has evolved into an important tech trade show, with a focus on gaming, GPUs, and components for gaming and PCs. The show has seen a shift towards data center components and AI servers, which have become a significant category. AMD and Intel are both making chips for AI PCs, with AMD leading in NPU tops. Qualcomm's Snapdragon is ahead in performance, spooking other vendors. The PC landscape has permanently changed, with more competition for Intel. The evaluation of product truth is crucial, as performance and battery life are key factors. In the data center space, AI servers are gaining attention and have higher content per dollar than general-purpose servers. However, market sizing for AI servers is challenging due to varying estimates and counting methods. The conversation explores the market potential for silicon sales to hyperscalers and tier two/tier three cloud service providers. It discusses the growth of the hyperscaler market and the potential for the tier two/tier three market to also grow. The conversation also touches on the challenges faced by new entrants in the market and the dominance of Nvidia in the AI server market. It explores the role of networking components in AI data centers and the margin opportunities for companies in the AI server market. The conversation concludes with a discussion on Arm's CSS service and its expansion into mobile and client markets.


    Episode 70!!! NPUs!!!!!!!! Jun 02, 2024
    Show notes

    With Special guests, Austin Lyons and Paul Karazuba!

    The conversation covers the topic of NPUs (Neural Processing Units) and delves into their architecture, performance, and relevance in the semiconductor industry. The discussion also addresses the use of tops per watt as a metric for NPU performance and the design origins of NPUs, including the use of licensed IP and the evolution from DSPs to NPUs. The conversation delves into the topic of NPUs (Neural Processing Units) and their integration into various devices. The speakers discuss the origins of NPUs, their design philosophy, and the potential impact on consumer devices. They also explore the role of NPUs in edge devices, AI PCs, and the future of consumer use cases for AI. The conversation concludes with predictions about the widespread adoption of NPUs and their potential impact on the market.


    Episode 69: Google Silicon, Microsoft BUILD NPUs, and NVDA Earnings May 28, 2024
    Show notes

    In this episode, Ben Bajarin and Jay Goldberg discuss the recent Google I/O event and the introduction of new TPUs and CPUs. They also explore the ARM architecture in the data center and the potential for switching between different ARM CPUs. Additionally, they touch on Qualcomm's launch of Windows on ARM and the significant adoption of Qualcomm SKUs by major OEMs. The conversation covers various topics including the dynamics in the PC space, Nvidia's earnings, and the 10-to-1 stock split. The main takeaways include the strong position of Windows in the PC ecosystem, the growth of Nvidia's data center networking business, and the potential impact of a dedicated inference chip. The conversation also discusses the competition in different parts of Nvidia's stack and the volatility that may come with the stock split.


    Episode 68: The Wide World of FPGAs May 22, 2024
    Show notes

    In this episode of The Circuit, Ben Bajarin interviews Esam Elashmawi, Chief Strategy and Marketing Officer of Lattice, about the world of Field-Programmable Gate Arrays (FPGAs). They discuss the basics of FPGAs, their unique capabilities, and their pervasiveness across various applications. They also explore the advantages of FPGAs over Application-Specific Integrated Circuits (ASICs) and the flexibility they offer in terms of customization and reprogramming. Esam highlights the role of FPGAs in different markets, such as communications, computing, industrial, and automotive, and how Lattice differentiates itself in the FPGA market. They also touch on the challenges of building an FPGA company and the potential of FPGAs in AI applications, both in data centers and at the edge.


    Episode 67: A Conversation with Aart de Geus on EDA and the Future of Silicon Design May 13, 2024
    Show notes

    In this episode of The Circuit, Ben Bajarin and Jay Goldberg interview Aart de Geus, the executive chair and co-founder of Synopsys, about the semiconductor industry and the evolution of electronic design automation (EDA). They discuss the concept of EDA and how it allows designers to simulate and optimize circuits without physically building them. Aart de Geus highlights the shift from analog to digital design as a major inflection point in the industry. He also explains the role of EDA tools in automating the design process and the importance of functional correctness in chip design. The conversation then delves into the future of chip design, including the use of AI in EDA tools, the rise of chiplets and vertical stacking, and the increasing complexity of system-level design.


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