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    Business

    The Cardone Zone

    THE CARDONE ZONE is the one place to find everything Grant Cardone: Real Estate Investing Made Simple, Power Player interviews with superstar entrepreneurs, authors, experts, coaches, and business leaders; The G&E Show – the business of Marriage and How to Build an Empire; Digital Marketing tips; Young Hustlers for Sales Professionals; and much, much more!

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    Copyright: © Grant Cardone all rights reserved

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    Latest Episodes:
    280: Best Tips You'll Ever Get On Money Oct 06, 2017
    Show notes

    How many money tips are out there on the internet? There are just 3 you need to know:

    1. How to Collect it: Get a salary, make sales, get bonuses, make income! This is where exchange comes in. You need to tie yourself to revenue. 2. How to Keep it (to use): Why do you keep money? Once you collect the dough, you've gotta quit blowing the dough. But you only keep the dough for one reason, which is… 3. How to Multiply it. This is where real wealth comes from. You don't want to add, you want multiplication. Don't put money in things that will go down in value. By the way, cash goes down in value.

    These 3 steps are active. All 3 are necessary for wealth. Many know how to collect who don't know how to keep or multiply. The sad truth is, though, most don't even know how to collect money. This is why I'm pushing every day to help give people the skills they need to make their life easier!


    279: Why a House is NOT a Good Investment Sep 29, 2017
    Show notes

    Should you buy a house? What would you do if I told you a house is a terrible investment? Buying a house makes you lose mobility and during the last 100 years, adjusted for inflation, the average home has gone up 1%. If it doesn't make you money don't buy it. The U.S. Census Bureau came out with a new report showing the fastest growing cities in America with cities in the south—specifically Texas and Florida—growing at the fastest rate. You need to be in a position to be able to move where the money is.

    1)Houses are a bad investment 2)Buy things that make you money 3)A house is a liability 4)You need to have the ability to move quickly to follow opportunity

    I talk in black and white terms a lot, so keep in mind there are always exceptions to rules—but don't go and buy a home!


    278: How to Handle Chaos Sep 01, 2017
    Show notes

    Bad things happen to good people. Hurricane Harvey is a perfect example of this. People didn't plan on this happening—and that's why you have to be financially prepared in advance. As I just flew back from relief efforts in Houston, I'm reminded of what I talk about in 10X Rule—people underestimate the effort required to keep the show on the road. When chaos comes, when the hurricane hits, how do you handle it?

    1) Stay Committed to Success & Prioritize— On Tuesday I wasn't worried about who was going to handle the supplies in Houston, because the first step was simply going to CostCo in Miami to get the supplies. You don't need to figure everything out from beginning to end, just start by going A from B. Get moving!

    2) Your Safety and Success First—Put yourself at risk, not in more danger. You can't help anyone if you get yourself hurt.

    3) Start Getting Products/Results—You need to have something to give when people are in need. Products are solutions, and solutions give results. The fact is, the only way to fix chaos is with results.

    4) Economics - Start raising more money through whatever means possible and use the money to solve more problems and prepare for the next chaotic event. I got many of my friends to donate to Hurricane Harvey relief simply by stepping up to lead. We live on an economic planet, so you are not going to solve chaos without money—sorry, it's not going to happen.

    There is no class on chaos. You're taught how to read and write in school but nothing on how to handle chaos. How silly is that?

    Handling chaos is one of the most important lessons you can learn in life. It was 22 hours turnaround time from the idea I had on Tuesday of bringing supplies to the people of Houston to the landing of 10X airlines in Houston on Thursday. I told my COO on Tuesday that I wanted to bring supplies to the people of Houston because the city is so close to my heart.

    As many of you know I grew up nearby Houston, in Lake Charles, Louisiana. I started my business in Houston and lived there for several years before moving to California years ago. When I saw there were millions of people affected by the storm and the recovery efforts were needed, I knew I needed to take action.

    There was a severe need for basic supplies for residents and relief workers. The people of Houston couldn't wait, and I wanted to help the city and the people that have been so good to me… so I asked others to join me in the support.

    After packing my plane full of supplies and flying into the area to contribute goods to the efforts, I still want to help, so thru Sunday, I am donating ALL proceeds of 2018 10X Growth Conference tickets to our relief efforts here https://10xgrowthcon.com/

    If you have been thinking about how you can contribute, this is it. Let's show the people of Houston what 10X is all about


    277: Retirement Aug 25, 2017
    Show notes

    Saving For Retirement...Your mom told you to save for a rainy day and that a penny saved is a penny earned. If you've never been taught to make money, being taught to save money is kind of stupid. You've been taught that you must start saving early, but what are you even saving for? Should you send your money to people you don't know to diversify? People that actually make it put a big bet on one thing. Finances are about playing offense. Who's got your money? You need to make so much money that you can't spend it all. When I make money I get rid of it as fast as I can because money gets bored. Don't stick your money in an IRA, concentrate on investing in yourself so that you can begin to increase your income.


    276: Never Get Your Advice From a Millionaire Aug 18, 2017
    Show notes

    Never get advice from a millionaire. Don't get advice on what the view is like from someone half way up the tree, they can only tell you what they think the view is going to be. That's why you don't want to get advice from someone not even half way there. The problem with the Millionaire Next Door:

    1) Think is too small—There's not enough zeros to last you any length of time 2) Conservation mode—Spend all energy trying to save the million. 3) Math doesn't work—$33,000 a year is no money. You can't just quit after making $1 million

    When you have a million dollars, you're scared. Don't be the millionaire next door who is conserving the little pile they have. To make your money last longer than your clock, you need much more than $1 million, so never take financial advice from a mere millionaire!

    FREE GIVEAWAY Get your Free Millionaire Booklet http://millionairebooklet.com/free


    275: Retire Rich Aug 11, 2017
    Show notes

    I come here every Friday so you can get your money right. The average American makes $58,000 a year and it costs more to live than that. How do you get out of that trap? 50% of American families have zero saved for retirement. It's not because half the people are stupid, it's the things we are all taught about money that is the problem. If you use the wrong battle strategy for 30 years, you will end up broke. Here are 3 tips today:

    1. Your plan doesn't work—You have to challenge your assumptions. Your mommy and daddy's plan was all about saving. This is the wrong battle plan. 2. Secure the job you have—Quit hating on your job and add income to your job. 3. You need income—This is the plan you need, you need to play offense, not defense.


    274: Compound Interest & The Rule of 72 Aug 04, 2017
    Show notes

    The 'Rule of 72' is a simplified way to determine how long an investment will take to double, given a fixed annual rate of interest. By dividing 72 by the annual rate of return, you can know how many years it will take for your investment to double. The rule of 72 with compound interest was great back when interest rates were higher. If you gave 100K to Bank of America today, it would take 72 years for your money to double. In Japan, it costs you money to keep money in the bank. You need a new vehicle that allows you to:

    1. Protect your capital 2. Give you at least a 6-10% return 3. Gives you the possibility of appreciation in the future 4. Gives you tax advantages

    The bank is for people who don't trust in themselves. You need to be doubling your money quicker than what the banks will give you. The house is about protecting money, but it doesn't give a return or a tax advantage.

    I'm seeing doubles in 3 years, 4 years, and 5 years investing in multi-family apartment buildings. This is the new compound interest. Don't wait until you are 90 years old for your money to double!


    273: Investing Ideas Jul 28, 2017
    Show notes

    Stocks, franchises, REITs, bonds, IRA's, 401K's—these are all places where people make investments with their dollars. To invest means to expend money with the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property, or by using it to develop a commercial venture. You have to write a check, and the goal is not to break even like so many businesses do.

    Money desires attention and money follows attention. You will not get wealthy by mistake. If you want an investment to go up, have control in it. Be next to it, don't ignore it. Or have a partnership with someone who is more invested in it than you are. If you have distance and time between you and your money, you don't have an investment you have a gamble. Unless if you're rich, you should have drips every month that remind you what you're making from your investment.

    The truth is, Bank of America will not lend you money to buy stock in Bank of America, because they know it's a bad investment. Go to https://cardonecapital.com/ to learn more about what I consider the best investment you can make today.


    271: Budgets for Billionaires Jul 14, 2017
    Show notes

    Are you tired of living paycheck to paycheck? You can be making $40,000 a year or $270,000 a year—I know people who do both—and live with no money leftover at the end of the month. What can you do, besides increasing your income? Here are two things you can do to cut your expenses:

    1. Reduce your tax bill—There are many things you can do to pay less to the IRS. Make all 9 exemptions. You want the government taking less from your paycheck. Don't pay people, especially the IRS, before you need to.

    2. Renegotiate student loans—Why would you pay this right now? Be Donald Trump, say that this deal no longer makes sense. If the president can renegotiate deals, you can too.

    The bottom line is that rich people do things that poor people don't do. It's not just what you make but what you keep. Search online about budgets, and nobody talks about the IRS or student loans. These are two huge expenses many people have. Cut into these and start keeping more of your money!


    270: Top Tips for Increasing Sales Jul 07, 2017
    Show notes

    The ability to sell is as crucial to your success as food, water, and oxygen are to your life. Learning how to sell, and then close the deal, is what is needed in the real word to ensure you get what you want to in life—both professionally and personally. All parents are in the business of closing sales because selling is more than just products—selling is being able to persuade, convince, and gather support for your ideas and what you want to do in life—whether in business or in the home. Selling is everything in life.

    You need to know how to:

    • Sell in a bad economy • Overcome call reluctance • Fill your pipeline with new business • Stay positive, despite rejection • Utilize social media and avenues on how to propel your business goals


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