From Stark Headquarters, in Irvine, California, in the heart of Orange County, brings you Episode 20 of The C-Life: More Than Apparel, It's a Lifestyle: CEO of Dirtbag Clothing, John Alves. In this episode, Tyler Mounce and Todd Vande Hei sit down with John Alves and find out how he went from being passionate about film to passionate about clothing. Being a "Dirtbag" is a compliment; a Dirtbag is someone who is passionate about what they do, whether it be business, or in this case, rock and roll. Find out how John grew the business to what it is today, and what it means to be a Dirtbag!