The Business of Talent

Latest Episodes:

Boosting Streams with Digital Ads with Head of Music at ToneDen Henry Parker May 21, 2020

Show notes

Today on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record label marketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Paraleven.

With us Parker gets very tactical as to how you can set up effective marketing campaigns to drive more streams. When speaking to this he also dives into what factors play into getting placement into spotify’s algorithmic playlists.

Parker has also kindly offered our listeners a discount code, use MBP at checkout for 10% off https://www.toneden.io/.

As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community!

Hosted on Acast. See acast.com/privacy for more information.

Going Triple Platinum & Building a Dominant Mgmt & Marketing Team with Cinematic Music Group’s Hovain Hylton & Chris Herche May 07, 2020

Show notes

Today on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on Urban Radio and #20 on the Billboard 200, and Luh Kel’s first single ever becoming a platinum record.

For aspiring and current industry professionals, Hovain discusses his style of management and what makes a great manager, while Herche dives into what makes a great marketing campaign and his favorite type of stories to market. They additionally offer advice on how you can think outside the box during the pandemic for yourself or your artists, how to handle yourself as a professional in the industry, and more.

As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. Finally, we’re so excited to announce that our Patreon is now LIVE at MusicBusinessPodcast.com/Community. We look forward to you joining our community!

Hosted on Acast. See acast.com/privacy for more information.

Breaking 6LACK & Summer Walker with Head of Marketing at LVRN, Sean Famoso Apr 30, 2020

Show notes

On this episode of the Music Business Podcast, we invite Love Renaissance (aka LVRN) Co-Founder and Head of Marketing and Brand Partnerships, Sean Famoso. Starting as a party promoter in Atlanta, Famoso found his way into music via his role as A&R at Ludacris’ Disturbing The Peace publishing arm before connecting with the other co-founders of LVRN in 2012. LVRN serves as a record label, management company, and provides creative services to a roster that includes 6LACK, Summer Walker, Boogie, and more.

In this episode, we discuss the development of LVRN, how they met and chose the artists they work with, how his thought process on marketing has changed since the pandemic began, the relationship between him and his co-founders, and more.

As always, feel free to leave a review and reach out to us at @MusicBusinessPodcast on instagram. Head over to http://musicbusinesspodcast.com/community to get updates on our Patreon before it drops on Thursday, May 7th!

Hosted on Acast. See acast.com/privacy for more information.

Constructing Film, TV, and Premium Content for Artists with Senior VP of Creative Content and Development at Republic Records, Chris Blackwell Apr 23, 2020

Show notes

In this episode, we sit down with Chris Blackwell, the Senior VP of Creative Content and Development at Republic Records. In this role, Chris is responsible for pitching and creative development of original content to feature Republic's roster in film, television and premium platform projects. This roster includes Drake, Taylor Swift, Kid Cudi, Shawn Medes and many more.

Outside of working with veteran artists, Chris places an emphasis on the unique opportunity that lies in creating compelling stories for emerging artists combined with the budget and distribution power from major digital, streaming and broadcast networks. While sharing this, he also dives into how artists that don’t yet have the resources from a label should begin thinking about producing their own content. Then, when it’s time to approach a partnership with these players, Chris outlines what he believes goes into the perfect pitch.

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Hosted on Acast. See acast.com/privacy for more information.

Developing a Superstar, Label, & Management team with Wiz Khalifa's Manager and Taylor Gang Ent Co-Founder Will Dzombak Apr 16, 2020

Show notes

In this episode, we sit down with entrepreneur, manager, and Grammy-nominated producer Will Dzombak. Will is best known for being Wiz Khalifa’s longtime manager and co-founder of label and management company Taylor Gang Entertainment (Ty Dolla $ign, Juicy J, Chevy Woods, TM88, and more). In addition to Taylor Gang Ent, Will additionally runs management company The William Gerard Group (Wiz Khalifa, Stan Sono, Chelsea & Cole DeBoer, and Alexander King).

In this episode, we discuss Will’s journey from the beginning of his relationship with Wiz, to running the empire he does today. Throughout, we additionally discuss his most important lessons in the music industry so far that helped him achieve longevity both professionally and personally with Wiz and his artists, when it makes sense to branch out your or your artist’s personal brand into a business, the importance of good relationships and mentors, and much more.

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Check out Will’s website here: http://willdzombak.com/

Hosted on Acast. See acast.com/privacy for more information.

Navigating the Music Business during Quarantine with Cherie Hu Apr 09, 2020

Show notes

In this episode, we sit down with our first repeat guest on the podcast, Cherie Hu. Cherie is an an experienced music industry analytics, freelance writer and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides insight and updates via her newsletter and podcast. Outside of her own media properties, she’s been freelanced to write for publications including, Billboard, Forbes, Music Business Worldwide, Rolling Stone, and many more.

In this episode we discuss how her workflow has changed since quarantine, if the pandemic will change future music business people's career choices and what sector they want to join in the future, what parts of the industry will grow faster or potentially come to light as a result of the pandemic, and more.

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Check out Cheries podcast here: https://waterandmusic.transistor.fm/

And her newsletter here: https://mailchi.mp/9ab07d2b7dc4/waterandmusic

Hosted on Acast. See acast.com/privacy for more information.

Genius’s Rob Markman on Creating Timeless Content & Stories Apr 02, 2020

Show notes

In this episode of the podcast we sit down with Rob Markman, the VP of Content Strategy at Genius. There's no doubt Genius has positioned itself as one of the most relevant media companies in the hip-hop space. This stemmed from the success of their culturally moving content series including Verified, Deconstructed and the talk show Mark hosts, Behind the Record. Outside of interviewing artists and curating content for Genius, Mark is building a career as a rapper and recently released a new track, "Good Friday".

In this episode, we discuss the changing landscape of editorial and storytelling since Rob entered it in the early 2000s, what makes a good story and how to successfully weave it into interviews, how artists should approach promotion and storytelling themselves, and more!

As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas.

Hosted on Acast. See acast.com/privacy for more information.

Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen Mar 26, 2020

Show notes

In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.

In this episode we discuss…

What were the key elements of growing a Youtube and playlist curation channels
The advantage of owning distribution channels as a label
What community driven strategies labels and artists can tap into
The nuances of turning playlist listeners into fans

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas.

Hosted on Acast. See acast.com/privacy for more information.

GaryVee’s Artist Relations & Music Strategy Lead, Mike Boyd, on Networking, Providing Value and Diversifying Your Career Mar 19, 2020

Show notes

In this episode of the podcast we sit down with Mike Boyd, Artist Relations Manager and Music Strategist for Gary Vaynerchuck and Vaynermedia. Having developed a progressive ear in music Boyd has played a vital role in bringing the biggest names in the industry into the Vaynermedia office to chop it up with Garyvee. Boyd’s role also involves brokering partnerships between artists and Vaynermedia's extensive list of clients. For the past six years he's also been a co-manager for Atlanta based producer Richie Souf.

In this episode we discuss…

Brokering Brand Deals including the feature of Meg Thee Stallion in the recent Sabra Superbowl commercial
Tips for Networking in the Music Industry
What are the unique aspects of managing a producer
His thought process when curating the Monday to Monday Playlist
https://open.spotify.com/playlist/052XtM0s4GQ8n8xXp60ryw?si=w6RTM52wTNiYbPFtiQqEFA
Takeaways from interviews on his own Podcast interviewing Artists Managers and Producers at different stages of their career.
https://open.spotify.com/show/5DORbVsW89msEFcwab12In?si=IOE4Q-OCRwCkF57cbJaqmw

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas.

Hosted on Acast. See acast.com/privacy for more information.

Building A Team and Nurturing Creative Workflow with Yeasayer’s Anand Wilder Mar 12, 2020

Show notes

In this episode of the podcast, we sit down with Anand Wilder, founding member of Brooklyn-based experimental rock band Yeasayer. Formed in 2006, after a long run of critically acclaimed music and world tours, the band decided to call it quits at the end of 2019.

In this episode we discuss…